Difference between Traditional & Digital Marketing

DIGITAL MARKETING

Contents
Difference between Traditional & Digital Marketing.................................................................3
Customer touch points and omni channel points.........................................................................4
analysis of data generated through digital marketing activities enables marketers to map this
journey to improve company performance and improve the customer experience.....................5

INTRODUCTION
Digital marketing is the marketing of products or services using digital technologies on the
Internet, through mobile phone Apps, display advertising, and any other digital mediums. Report
will highlight difference between traditional and digital marketing. It will also lay emphasis on
customer touch points and OMNI channel points. Report will also lay focus on analysis of data
generated through digital marketing activities enables marketers to map this journey to improve
company performance and improve the customer experience.
Difference between Traditional & Digital Marketing
Meaning: - Traditional marketing was done through print media , television, radio and etc while
Digital marketing is done through Social media , email, mobile, google ads etc.
Price: - Traditional marketing is costly as it is done through newspaper, radio etc. while Digital
marketing cost is affordable as it done through website, social media etc. In traditional marketing
they have to wait for result of business improvement for many weeks and months while digital
marketing you do not need to wait for long. While in digital marketing the cost can be affordable
like in promoting product on Facebook is free of cost.
Product: - Traditional marketing is one-way communication while digital marketing is two-way
communication. Product awareness takes time in traditional marketing.
In traditional marketing company cannot get feedback in traditional marketing while you can get
feedback in digital marketing. In Contrast digital marketing products are being promoted to huge
number of consumers and also it is very easy to promote goods and services on social media
channels
They cannot identify customers’ needs and preferences in traditional marketing while in digital
marketing you can identify customers’ needs and preferences (Stephen, 2016).
Promotion: - All companies cannot afford traditional marketing as you know that it has high
cost while all companies can afford digital marketing.
Digital marketing is more advantageous than traditional marketing as you can target local
audience as well as international audience. The audience can choose how they want to receive
your content that is one person may like to watching you tube videos another person may like to
read blog post. Traditional marketing do not give choice to audience. While in Digital marketing
it is really easy to promote products, and that also at a lower cost. This method of promotion can
also reduce operational cost of organization. (Kannan, 2017).