Business Level Strategies and Stakeholder Analysis of Tesla Motors

Executive Summary
The report brings out a discussion on analysing and examining the business level strategies
and stakeholder`s analysis of the tesla motors. Tesla is leading automotive motor industry in
America. This report will further cover the introduction of the company overview. Further,
challenges, innovations, and recent developments have described in brief manner (Brem, and
Viardot, 2015). The report will undertake to analyse the viewpoint of the stakeholders with
the diagram and discusses on four chosen stakeholders and their contribution behind the
production and strategy of Tesla motors. The report will provide strategic programs with the
reasons, which will finally justify the organisation. The stakeholder’s analysis includes
customers, government, suppliers, and the internal employees.
Introduction to the company
Tesla is considered as one of the leading automobile vehicle that is designed and founded in
year 2003 by brilliant engineers who have artistic and innovation ideas. The mission of
Tesla`s is to accelerate the growth through its sustainable development by generating high
performing green cars of nearly 500000 units till 2020 in the market (Tesla Motors, 2013).
On the other hand, the organisation`s vision is to coin such forceful car in this century by
empowering the evolution in the electric vehicles. It is seen that infrastructural collaged in
order to provide charging stations, which was a challenging task (Tesla Motors, 2014).
The regulatory decisions are to support the challenges but at the same time, it generates
another challenge of generating revenue. The organisation suffer from technological risks and
other market challenges according to demand of the battery chain supply and also the risk of
the products with high cost in the market (Zientara, 2017). According to organisation’s
mission and vision, the company has accomplished by innovating the cars such as Model SS
in 2012, Model 3 and Model X in 2015 and the cheaper version in 2017 (Tesla Motors,

2017). Even after facing these many challenges, the company succeeded to implement its
business model as it is the biggest weapon undertaken by the CEO (Zientara, 2017).
Stakeholders view of the organisation
The organisation has several stakeholders that are associated with the tesla motor group.
Stakeholders are that group of people and the organisation who have stake in the organisation
and have effect in operating business, its strategy, and its implementation (Dean, Arroyo-
Gamez, Punjaisri, .and Pich, 2016). Undoubtedly, automobile industry is one of the
successful industries that has gained economic strength in the country (Farooq, Rupp, and
Farooq, 2017). Tesla has various stakeholders that affect the business strategy of the
organisation. Here is the overview of impacting stakeholders, which seems like-
(Source: Gualandris, Klassen, Vachon, and Kalchschmidt, 2015)
Stakeholder in the organisation is a group, person, or the regulatory firm that affects the
operations of the company. These stakeholders affects or being affected by the organisation`s

performance. Stakeholders are of two types named as internal and external stakeholders.
Primary stakeholders are the internal stakeholders and the key business player. On the other
hand, the external stakeholders are the secondary people who play significant role in availing
huge range of resources. Internal stakeholders comprises of owner, manager, employees and
the entire management team (Ferrero-Ferrero, I., Fernández-Izquierdo, M.Á., Muñoz-Torres,
M.J. and Bellés-Colomer, L., 2018).
Owners of the organisation
As per the BBC analytical report, it is observed that the owner of tesla has been following the
blue ocean strategies and its innovative version at higher competence and low cost that are
competent enough in order to get huge market share and attention. According to the CEO of
the company, it will be beneficial for the company while producing electric cars, as it should
not emit the harmful gases such as CO2 and nitrous oxide. The owner and CEO aims to
produce zero emission model of the cars (Leonidou, Christodoulides, Kyrgidou, and
Palihawadana, 2017).
Managers of the organisation-
The company`s managers reflects the background of the organisation, which includes
product Managers, VP Manager of the communication, line managers and the senior software
engineers. For instance- HR managers are linked with the product process system of the
company. It is important to know that managers plays an crucial role so that it can allocate
several resources allotted within the definite task and finally distribute them among the
employees in order to implement the process (Ramus, and Vaccaro, 2017). According to
every manager, some of him or her agree with the mission of the entrepreneur of the
organisation in an easy manner. At the same time, there are some disagreements in the
worried situation in order to acquire the resources. However, line manager shared the
viewpoint of increasing the cost of increasing the cost of hiring the employees that can

become challenging (Voinov, Kolagani, McCall, Glynn, Kragt, Ostermann, Pierce, and
Ramu, 2016).
Employees
Employees of Tesla have mixed the view about the business level strategy and industry
trends. This situation has happened because of impressive variations and several innovation
decision as undertaken by CEO. Employees agreed to several challenges decision of Elton.
At the same time, some employees working in the gigantic factories are viewed as negative
perspective where the working of the employees of quite gruelling but challenging and
rewarding at the end. The external stakeholders are consists of suppliers, creditors,
government, society and customers. For tesla, the employees are the key success for the
organisation as their stakeholders in the business as the productivity and performance of the
organisation for which they are responsible. For instance- the organisation strived to provide
career opportunities, leadership development, and competitive compensation, which are
necessary to keep and warrant them with the organisation`s culture which are necessary to
keep, warrant them, and low rate of issues (Zientara, 2017).
Customer`s point of view
It is seen that customers of tesla shared several view based on affordability and class as
invented by the organisation. It is seen that most of the customers are satisfied from the
production occurring without emission (Zientara, 2017).
Supplier`s view point
Suppliers generally deliver resources to the manufacturing products in market and exports
from one place to another. Suppliers of the company are negative views in the initial years of
the business operation in regards to cost of products of the batteries in the initial years lying
2008-2012.