Tesla Strategic Management

Running Head: TESLA 0
STRATEGIC
MANAGEMENT

TESLA 1
Contents
Overview...................................................................................................................................2
Tesla Stakeholder Groups.......................................................................................................2
Stakeholders’ analysis and Category.....................................................................................4
Conclusion.................................................................................................................................7
References.................................................................................................................................8

TESLA 2
Overview
Tesla Motors is the first company who tried to shift the petrol car market segment to electric
car transportation. The dynamic elements of market and industry trends force various
automobile company to renovate their production strategy and related product concepts and
move to the new era.
Tesla mission is to accelerate the global transition into sustainable energy. In light of their
mission, the company has launched up various models of electric cars including roadster,
Model X, S and now they are continuously investing huge amount in research and
development. However, the company is primarily facing major two issues or challenges such
as development of lower price segment models of electric cars affordable by majority of the
population, and second challenges are in the form of autonomous vehicles like self-driving
cars. It is significant for Tesla to move with current industry trend to attain competitive edge
in the market.
Tesla Stakeholder Groups
Every organisation has some significant groups of stakeholders who provide all the necessary
information in relation to industry, competitors and markets. In case of Tesla, it is important
to develop a tight relationship with these group of stakeholders in order to attain the vision
and mission.
The list of stakeholder in case of Tesla includes managers, owners, employees, investors’
consumers and suppliers. These stakeholders impact Tesla directly or indirectly while taking
out key business decisions as per the business environment.