Tesla: Dynamic Strategy and Disruptive Innovation

Running Head: Innovation 0
Tesla
Dynamic strategy and disruptive innovation
1/9/2019

Innovation 1
Executive summary
In the automotive industry, Tesla has established itself as a market leader and attained
success and growth. They have led the market because of the updated technology, intense
competition, and innovation. They have satisfied the needs and desire of the customers,
stakeholders, and others through competitive generic strategy and corporate social
responsibility. This report has discussed all the points as stakeholder analysis, a category
identification, and generic strategy to fulfill the needs of the stakeholders. This can maintain a
positive image and motivate the success and growth of Tesla in the future.

Innovation 2
Contents
Executive summary...............................................................................................................................1
Introduction...........................................................................................................................................3
Overview of Tesla.................................................................................................................................3
Mission and vision of Tesla...............................................................................................................4
Tesla stakeholder view..........................................................................................................................4
Stakeholder analysis..............................................................................................................................6
Stakeholder category identification.......................................................................................................7
Recommended strategic program..........................................................................................................9
Conclusion...........................................................................................................................................10

Innovation 3
Introduction
This report carries out the discussion on the stakeholder view model accompanied by the
stakeholder groups in the business environment scenario. The discussion has also to be made
on the vision and mission of Tesla Motors with the challenges, developments, and new
trends. Stakeholder view model of the Tesla motors concentrates on maintaining the
significance of stakeholder management, corporate social responsibility, and citizenship. As
companies are increasing commitment with stakeholders with leads to greater development
and innovation. It is important for every organization to recognize the significant
stakeholders and their behaviour and motives. It is imperative to identify stakeholders to lay
the foundation of the business and achieve success in the organization (Sharma et al., 2018).
In this report, an effort has been made to discuss the four particular stakeholders of the Tesla,
category identification, and identify the generic strategy implementation for each stakeholder.
In addition to this, the reason for recommendation will be made to each stakeholder.
Overview of Tesla
Tesla Motors is an American automotive and electric car company that manufactures and
designs with an ability to change and develop innovation in the industry. Marc Tarpenning
and Martin Eberhard, which are the manufacturer of the electric car, established it in 2003
and afterward Elon Musk progressively joined Tesla. It is a revolutionary organization, just
like Apple, which has the main vision to adapt to innovation in the future. It is progressively
the first company to manufacture the electric car. Tesla has the immense potential growth and
development because of its innovative and unique products. In the current years, the demand
has been progressively growing for alternative vehicle industry as the most reasonable and
best solution is the electric vehicle (Krebs, 2016).
Tesla Motors has a unique and innovative business strategy, which concentrates on
differentiation strategy. Their main mission is to quicken the transition of the world to
sustainable development. The aim is to deliver their offerings at feasible rates to the
customers. They develop not only electric vehicles but also storage energy products and clean
energy generation. They believe to move faster from the depending on fossil fuels and moves
towards a zero-emission, which is better and effective. The Roadster has launched in 2008,
which exposed the cutting-edge technologies and electric powertrain. By then only, Tesla has
designed the country’s first –ever all-electric sedan, which has become the best car in its