Starting a Successful Pizza Business in Kuala Lumpur

This business plan will show how to start and run a successful medium-sized business, engaged in preparing and supplying high-quality pizza within Kuala Lumpur city. The aim of
the business plan is to solicit funds from investors who might be willing to finance a potential business.
Pizza Guru Inc. is a privately owned company that interested in creating and proving a variety of delicious pizza to the citizens of Malaysia and specifically within the city of Kuala
Lumpur. The company will ensure that its customers get high-quality products and customer satisfaction will be its main goal.
Kuala Lumpur is a fast growing town in the country with an estimated population of about1.808 million people as per 2017 statistics. The city is a mix of Malays, Chinese and
Indians with diverse such as Eurasians, Kedazans, Iban and Indigenous people from East Malaysia and Peninsular Malaysia. The fast-growing population of the city will provide a
ready market for our products.
Objective
Executive Summary
To attract a good number of regular customers in our first year in business, at least 70
customers per day.
To ensure that our customers are provided with quality pizza services at an affordable price.
To generate positive cash flows from operations.

Pizza Guru Inc. mission will be to provide the best quality pizza to residents of Kuala Lumpur city and to ensure that customers are always satisfied with both our products and service.
Our vision is to be the providers of the best quality pizza in the Kuala Lumpur city and its environs.
Our company will be governed by core values that will put together to ensure that both our mission and vision are achieved. Our core values will include performance excellence, teamwork, and integrity. These
values will also be the distinguishing factor of our Pizza Guru from our competitors.
Keys to Success
Our keys to success are:
2.0 Background Information
Pizza Guru Inc. is a privately owned company which will be located within the city of Kuala Lumpur in Malaysia. The company will employ qualified and experienced management team and other staff to ensure
that quality is not compromised. The entire team will be dedicated to giving the best pizza in the town and to ensure that delivery services are provided where needed. There will be proper reporting channels to
ensure that there is no communication break down at any given time.
Mission and Vision
 Quality product and service
 Strategic business location
 Competent and dedicated management
 Our desire for continuous business growth

2.1 Industry Analysis
Due to the increasing competition and the growing consumer demand, the food industry has constantly remained dynamic. Food manufacturers have to reinvent themselves in order to continue
satisfying their ever-growing consumer demand. Food markets have been on a continuous change which is driven by consumer preferences, changes in technology and the prevailing policies and
business environments.
Statistics show that there are more than 2,000 establishments in Malaysia which are involved in the food processing industry. This is believed to have been brought by the ever-growing consumer
demand for processed food not only in Malaysia but in the entire globe. The food industry accounts for about one-tenth of Malaysian domestic manufacturing output.
The government of Malaysia has decided to chip in the industry to provide its integrated support. The government has laid several strategies to assist in the development of the small scale food
industries in Malaysia. The government, through its agencies, offers support to small scale food industries in terms of technical services, training and extension services, and financial assistance and
advisory and consultancy services.
SMEs should realize that the food economy is growing towards a new world of technology and knowledge base. All SMEs should, therefore, embrace technology in their operations to ensure that
they provide high-quality products and which are reliable and consistent to the consumer demands. Owners of SMEs need to take up the challenge and upgrade their enterprises to include modern
business intelligence and knowledge management solutions

One of the biggest challenges faced by the entire country is lack of enough supply for raw materials. The country is currently in a crossroad of whether to provide the raw materials indigenously or
source it from overseas. In some areas, raw materials are imported hence affecting the production flow and the local market setup. The food industry, and especially in Malaysia calls for firms
which are quick to respond to market changes and which can make adjustments at any stage of production to keep the pace of the growing consumer demand. SMEs are therefore advised to
embrace organizational structures which are flexible and thus can accommodate changes any time change becomes inevitable.
2.2 Competitor Analysis
Kuala Lumpur is a big city with a lot of pizza restaurants which have been in operation for years. However, this does not scare us from venturing into the market. We have carried enough market
research and we fully understand the dynamics of completion in the Malaysian food industry. Despite the existence of several pizza restaurants in the city, the demand for fast foods especially pizza
continues to overcome the supply.
Examples of our main competitors are Proof Pizza + Wine, The World is flat @ The Bee, Mikey’s Original New York Pizza, L Risata Damansara, and Skippys Pizza. These are the established pizza
restaurants in the city. Despite the fact that they are our competitors, we expect to learn a lot from them and they will also serve as our role models. Proof Pizza+ wine is well known for its simple
but well thought of pizza. The company has tried to satisfy its customers and that remains the sole reason why long queues are experienced in their restaurants. This tells us, even before we take off,
that quality and customer satisfaction is the key in this industry. The World is flat @ The Bee is the other dominant company in this industry. They are experts in making American-style pizza. They
are known for the art of mixing just the right ingredients and the right quantities to produce wonderful pizza of different flavors.
Mikey’s Original New York Pizza follows closely with their big, bold and beautiful pizza. La Risata Damansara and Skippys Pizza have been in the market for quite some time and they have tried
in maintaining consistency with their quality and prices. Skippys Pizza specializes mostly with pork pizza and they seem to have mastered their areas of strength in the market.