Analysis of Business Canvas Model of Wisely Community Services Limited

This report analyzes the business canvas model of Wisely Community Services Limited, a organization that provides secure homes to children and young people who do not live with their families. The report discusses key building blocks, buyer segments, key partners, key activities, customer relationships, channels, cost structure, revenue streams, key resources, value proposition, critical success factors, and downside risks.

Executive summary
This report analyses the business canvas model off an organisation named “Wisely
community services limited.” The vision of the organisation is to provide secure homes to
children and other young people who do not live with their families. A fostering, customer-
based, and residential care institute targets people between 5-17 years suffering from
disability. This report consists of elaboration of business canvas model that considers many
block factors such as Key building blocks buyer segment, Key collaborates, Key activities,
Customer relationship, Channels, Cost structure, revenue stream, key resources, value
proposition, critical success factors, and downside risk.
Introduction
Wisely community services limited is a purposeful organisation that delivers service across
NSW in order to support most disadvantaged and disabled in the community (Lai, Jackson &
Jiang, 2018). As a disability organisation of Australia, Wisely limited offers meaningful
employment for more than 100 supported subordinates in related areas of Gardening,
cleaning, Administration, hospitality, Graffiti Removal, and contract packaging. On the basis
of Dundas, the company`s cleaning crew provide greater service to Sydney area (WESLEY
COMMUNITY SERVICES LIMITED, 2015).
Business model canvas
Business canvas model is an internationally accepted business model that has been used by
the huge number of companies of almost every industry. This model utilizes the canvas in
order to design, elaborate, and create business model so that it can execute techniques and
tools that further derives key resources, value proposition, cost structure, and revenue streams
(Australian Government, 2018).

Key building blocks
The main building block is the backbone of the organisation that undertakes to provide secure
homes to disable children and young people. The organisation job is to assist the families by
providing security care and support which plays an integral part of child`s development.
Increasing parental skills, confidence building from disadvantaged families in order to meet
the physical, developmental, and emotional needs (WESLEY COMMUNITY SERVICES
LIMITED, 2015).
Buyer segment
The services of the organisation needs a market segmentation where it is seen that
organisation contrite to the organisation at a great level. The segment of buyers lie from
youth, family, kids, aged care, training services which work in the communities in order to
foster the growth in the foster care, mentor and fostering is not limited to children and finally
support the families from which they belong to disabilities (WESLEY COMMUNITY
SERVICES LIMITED, 2015).
Key partners
Some of the important key partners to execute the plan that has been undertaken are David
Morgan Centre that provides outlets to support the employees especially on-the-job-training.
Families often feel comfortable and motivated when it come to know that Wesley`s
employees will contribute to support the disadvantage teams (Osisioma, 2017). The company
focuses on increasing patient engagement by availing good patient experience, quality care,
and new facilities to renovate for personnel and other issue activities (WESLEY LIMITED,
2018a).

Key activities
The company aims to provide various services to the people in order to ensure that it can
build strong families. Its key activities consider supporting disadvantageous people with the
help of aged care, family and youth activities, disability support, and registered training and
also other more services that support the communities that they work on (WESLEY
COMMUNITY SERVICES LIMITED, 2015).
Customer relationship
The staff code seeks to offer guidance to staff in order to assist them to take action with
confidence and integration in the interpersonal relations with consumer`s family members,
carers, consumers, and advocates (WESLEY COMMUNITY SERVICES LIMITED, 2013).
Channels
The company channelize its information through several website platforms such as magazine
of Wesley, impact news of Wesley, impact TV of Wesley, and radio impact of Wesley. The
seasonal magazines traps the heart of work and mission with the help of inspiring stories and
fresh message. The newsletter focuses on services and the spotlights where the individual
lives as easily treated because here is no works to shown, and highlighted the services and
goggle, who wanted to transform the services. Radio can capture the heart of the people,
missionary sexual issues through. The reflections person`s in one way and captures the heart
of reflection, songs (WESLEY COMMUNITY SERVICES LIMITED, 2015).
Cost structure
Majorly, this costing includes Wesley`s Lifeline Melbourne which is nearly 24-hour and this
service is available every day of the year and from anywhere in just a cost of a local call in
Australia. Indemnification provides provisions in order to reimburse the entity payment of the
legal payment and law permitted any damage created from the owner and the officers. Cost

includes client service costs and borrowing cost (WESLEY COMMUNITY SERVICES
LIMITED, 2013).
Revenue stream
Financial score aims to provide an indication regarding how well charity is being financed. It
is important to understand charities are not same as businesses. These organisations need not
to generate profits or even give dividends to its shareholders (WESLEY LIMITED, 2018a).
From the above graphical representation, it can be seen that the amount of revenue and
expenses is nearly same. It is important that organisation should not make any severe loss that
would lead to generation of own income for the public welfare.
Key resources
Some of the resources available to the organisation are government home care packages and
other care reforms that is available on myaaged.gov.au. To order to take information from
this website, the assessment team will ask to speak with the one she wants. Apart from this,
Home Care Today is an domestic and national website access which aims to support both

home care and consumer providers in order to implement home care packages (WESLEY
LIMITED, 2018a).
Value proposition
In order to retain a good sum of revenue in the organisation, it can be seen the company that
it derives revenue from government grants, income from other revenue sources, income from
donations, and bequests, income from goods and services, and also income from investments
(Buy ability, 2019).
Critical success factors
To exist in order to serve people is one of the pioneer CSF as it also treats certain families
with due respect and never forced me to feel separated (Zalewski, & Nicholson, 2016).
Downside risk
As the company operates in various community sector in order to help them by providing
services to homeless people, disability accommodation, community housing, and also along
with the program that can support people who suffer from severe addiction and other mental
health issues. While serving the people belonging to such as rural and unhygienic people can
lead to destruction of self- life (WESLEY LIMITED, 2018b).
Changes in business model
Although, the company strongly support the idea of people with especially abled or disabled
that provide huge range of choices over their lives with the help of self-management funding.
In order to reshape the service delivery model of the organisation which is well prepared in
order to continuously provide services in highly competitive environment. This will further
lead to exciting challenges as there is a need to adapt competition with service providers for
price, commitment, and quality to achieve greater excellent support (WESLEY LIMITED,
2018b).

Critical thinking of strengths and weaknesses
It is one of the strength that is related to senior population where the company has to help the
people in a most practical way. Although, the payment to subordinates is not very huge but
the work life balance is appreciated because it is balanced. Another strength of the company
is to remain transparent in its operations. This charity has full current annual report on its
websites. Although, the company do not have full financial reports but it provides historic
financial reports (WESLEY LIMITED, 2018b). This transparency helps the donor to make
informed decisions. Another strength is that it provides safe, quality, person-oriented services
as it improves the live experienced and outcomes for clients. The organisation can build
knowledge that can practise excellence, which further can support quality service deliveries.
Its core, the company strives to ensure that clients are well-informed and they are able to
exercise choice and also make decisions of about what services has to be delivered and how
can company deliver them (Zalewski, & Nicholson, 2016).
Communication quality
It is important to undertaker that there is not always great communication and there are very
limited opportunities for the advancement of the business. The organisation`s services and
other facilities management teams has served all the Wesley with full support in regards to
information technology and other communication, fleet management, project management,
property and facilities management, records the management, and centralised procurement.
The organisation has a team of 600 computers, 200 vehicles, 135 properties across Victoria
and 450 mobile devices. This made easy accessibility to performance views and see the
development phase (Buy ability, 2019).
Recommendation
In order to achieve greater success, a strategic plan has to be outlined which can further
define the objectives and also the outcomes for the company should be those that can drive

them with five strategic directions to achieve all the aspects of greater operational
performance.
Improving the client`s lives
Strengthening of foundations
Speak out and be communicate to influence people
Company should value its people
The company should become leader in proving service and continuously apply innovation
Conclusion
From the above discussion, it is seen that significance of business canvas model is
indispensable for the organisations. It plays an important role in delivering success to the
organisation and derive the scope of improvement.
Appendix-1
Business canvas model

Appendix-2
(Source: Australian Government, 2018)

References
Australian Government, (2018). WESLEY COMMUNITY SERVICES LIMITED. Retrieved
from: https://www.acnc.gov.au/charity/2e906b2d40e886414db4aa5a0e73a6d1
Buy ability, (2019). Wesley Community Services Limited. Retrieved from:
https://buyability.org.au/organisation/60/
Lai, C. T. A., Jackson, P. R., & Jiang, W. (2018). Designing service business models for the
internet of things: aspects from manufacturing firms. American Journal of
Management Science and Engineering, 3(2), 7-22.
Osisioma, B. C. (2017). Changing dynamics in 21st century accountancy profession: the
place of ANAN. A lecture presented on the occasion of ANAN president’s visit and
interaction with accounting students in the South-East region held at the Nnamdi
Azikiwe University, Awka, February, 22, 1-58.
WESLEY COMMUNITY SERVICES LIMITED, (2013). 2013 ANNUAL REPORT.
Retrieved from:
https://www.unitingwesley.org.au/wp-content/uploads/2015/02/WMV_2013_Annual
Report.pdf
WESLEY COMMUNITY SERVICES LIMITED, (2015). 2015 ANNUAL REPORT.
Retrieved from:
https://www.unitingwesley.org.au/wp-content/uploads/2015/02/WMV_2014_Annual_
Report.pdf
WESLEY LIMITED, (2018a). Resources. Retrieved from:
https://www.wesleymission.org.au/find-a-service/home-care/resources/

WESLEY Mission, (2018b). What we offer. Retrieved from:
https://www.wesleymission.org.au/find-a-service/foster-care/what-we-offer/
Zalewski, G. M., & Nicholson, C. (2016). U.S. Patent No. 9,367,216. Washington, DC: U.S.
Patent and Trademark Office.