Exemplary Business Communication Research 2022

Running Head: Exemplary business communication
Exemplary Business Communication

2
Exemplary business communication
Table of contents
Post 1: Exemplary business communication characteristics...........................................................3
Introduction......................................................................................................................................3
Specific characteristics....................................................................................................................3
Effectiveness of external communication........................................................................................3
Post 2 critique..................................................................................................................................4
Critical analysis on peer post...........................................................................................................4
Identification of missing components..............................................................................................5
Evaluation of the examples..............................................................................................................5
Post 3 summery................................................................................................................................5
Effectiveness of business communication.......................................................................................5
Three key points applicable in future..............................................................................................6
Application of the knowledge in professional development...........................................................6
Conclusion.......................................................................................................................................6
Reference list...................................................................................................................................7

3
Exemplary business communication
Post 1: Exemplary business communication characteristics
Introduction
Communication forms an important part of business development. It helps the organization to
exchange opinion, market research and information along organizational hierarchy. The chosen
communication for the assignment is external communication that takes place between the
organization and their customers.
Specific characteristics
External communication gains similar importance as of internal communication. Such
communication is not only restricted to the customers, it also involves the entrepreneur to
communicate with external agencies such as any consultancy or business communicator
(Christensen, 2016). External communication leads to increase in sales and profits for the
organization. For instance, a company needs to hire employees, it communicates with a
placement agency to recruit on behalf of the company.
 Communication takes place between organization and outside parties who are not part of
the organization
 Formal tone through undefined channels (Schmidt, 2015)
 Primary objective is to maintain collaboration with suppliers or collect feedback from the
customers
 Participants include shareholders, suppliers, customers, clients and creditors
 Communication frequency is comparatively low
 Communication flow occurs in entire business environment
 Examples include business meetings, telephone mail, social sites and face to face
interactions (Beck et al. 2015)
Effectiveness of external communication
Customer focused

4
Exemplary business communication
Communicating more with the customer helps in product line expansion. Interacting with
customers helps to understand latest market trends. In addition assisting customer to select the
product creates brand image.
Persuasive process:
External communication is a persuasive process. It holds public campaigns and promotional
events that attract more customers to buy products. Marketing strategies aim at causing impulse
among customers to buy product (Kernbach, Eppler & Bresciani, 2015).
Improves listening skills:
External communication involved in direct interaction, improves listening skills. It is participants
friendly as face to face or telephonic conversation helps in resolution of doubts. It avoids
conflicts as there is no medium involved (Kiesenbauer & Zerfass, 2015).
Example: A business organization collects feedback about its performance through market
research or communication with their stakeholders. It helps them to modulate actions or underpin
strategies.
Post 2 critique
Critical analysis on peer post
The journal reviews on the benefits of direct marketing strategies that an organization uptakes to
reach objectives. The marketing techniques reduce customer churns, minimize conflicts and
increase profit margins (Kim & Kumar, 2018). Economic and rational value is said to be restored
in such type of external communication. The economic values help in creating financial bonds
between customer and the organization. Rational values are the emotional response between the
two stakeholders. Author leads the reader to understand the effects of the values in buying
decision in the long term and their nature of interactions. The paper also guides in customer
evaluation directs business communication through transaction data. Author compares different
models to evaluate communication effectiveness.

5
Exemplary business communication
Identification of missing components
 The two variables chosen in the paper EM and RM are responded by clients differently.
The nature of interaction is not clear in the paper.
 Role of accounting as an impact on direct business communication is not discussed
clearly
 Sufficient information in literature review part is missing. The paper has put more
emphasis on B2B communication process. A more detailed literature review would help
to minimize the gaps between prior and current information.
Evaluation of the examples
 Author describes RM as outbound communication that builds relationship between
organization and its customers. Author has nicely justified how business communication
leads to nonmonetary satisfaction between the two (Kim & Kumar, 2018). Author can
correlate psychosocial up gradation of clients with increasing sales revenue of the
organization. More the customers are offered with personalized experiences, more the
firm is likely to benefit
 Author has illustrated examples with empirical table that helps the reader to identify
values of both B2B and B2C markets. Detailed explanation of communication
comprising of monetary value are given
 The models proposed establishes changes in latent stock and perceived importance of EV
to impact on direct communication (Kim & Kumar, 2018).
Post 3 summery
Effectiveness of business communication
 Business communications eliminate prior assumptions and resolve misunderstandings
 Generates more customers and investors

6
Exemplary business communication
 Invitation to new concepts and innovation
 Formation of marketing partners and collaborators
 Analyze market trends and customer requirement in the present scenario (Kernbach,
Eppler & Bresciani, 2015)
 Distinguishes product or service features from its competitors
Three key points applicable in future
 Communication process is improved when participants are good listener. Unless
problems of the other end is heard, communication cannot resolve the issues raised
 Paying equal attention to nonverbal messages as well such as emails, circulars,
promotions etc. (Kernbach, Eppler & Bresciani, 2015)
 Questioning to the speaker if there is anything unlearned. It is better to ask and clarify
than predicting wrong circumstances (Alzoubi et al. 2016)
Application of the knowledge in professional development
In profession development it is very important to learn communication skills. For instance
business organizations should train soft skills to their employees so that it creates positive impact
on purchasing decision (Luxton, Reid & Mavondo, 2015). Organizations should maintain
appropriate distribution channels that ease business development for instance, a MNC should
open branches to other cities employing staffs well versed with the communication type of the
area. In every profession, communication should be polite, complete and concise. According to
Kernbach, Eppler & Bresciani, (2015) it is better to avoid unnecessary terminologies and
irrelevant discussion while involving in a professional communication. There are even nonverbal
modes of communication such as e mails, brochures and notice that are highly applicable where
the organization structure is complex and reciprocation to every employees become difficult.
Conclusion
Communication forms an important part of life whether is for personal or professional purpose.
Communication helps to seek innovation that would bring a fresh start to a submerging business.

7
Exemplary business communication
Thus every business organization should put emphasis more on development of communication
skills of their employees.

8
Exemplary business communication
Reference list
Alzoubi, Y. I., Gill, A. Q., & Al-Ani, A. (2016). Empirical studies of geographically distributed
agile development communication challenges: A systematic review. Information &
Management, 53(1), 22-37.
Beck, C. C. M., Berke, J. M., Johnstone, J. A., Mitchell, R. M., Powers, J. K., Sidell, M. F., &
Knuff, C. D. (2015). U.S. Patent No. 8,971,216. Washington, DC: U.S. Patent and
Trademark Office.
Christensen, T. L. (2016). U.S. Patent No. 9,398,152. Washington, DC: U.S. Patent and
Trademark Office.
Kernbach, S., Eppler, M. J., & Bresciani, S. (2015). The use of visualization in the
communication of business strategies: An experimental evaluation. International Journal
of Business Communication, 52(2), 164-187.
Kiesenbauer, J., & Zerfass, A. (2015). Today’s and tomorrow’s challenges in public relations:
Comparing the views of chief communication officers and next generation leaders. Public
Relations Review, 41(4), 422-434.
Kim, K. H., & Kumar, V. (2018). The Relative Influence of Economic and Relational Direct
Marketing Communications on Buying Behavior in Business-to-Business
Markets. Journal of Marketing Research, 55(1), 48-68.
Luxton, S., Reid, M., & Mavondo, F. (2015). Integrated marketing communication capability
and brand performance. Journal of Advertising, 44(1), 37-46.
Schmidt, H. J. (2015). Corporate Strategy and Corporate Branding: Reference Frame and
Examples of Integrated Corporate Strategic & Brand Management (CS&BM).
In Business Architecture Management (pp. 35-51). Springer, Cham.