Promoting Handball Exhibition for Physical Fitness: A Strategic Marketing Plan

This presentation discusses the importance of promoting handball exhibition for physical fitness and how it can be done through a strategic marketing plan. It also covers the target audience, chosen venue, potential sponsors, and references.

TASK 1

INTRODUCTION
The main purpose of the handball event is to create awareness among
students, young and adult children to develop their interest towards
physical and outdoor activities. It assists them to develop coordination
and varied other skills among each other. Thus, physical trainers should
present varied advantages of handball to youth helps them to encourage
them to raise their interest in specific sport program.

CONTD....
Attainable- Through promoting the handball
event by increasing number of youth by 28%
till 2020.
Realistic- It can be attained through involving
varied retired sports professionals to motivate
adults of age group between 13-25 years.
Timely- Handball event can be popularized in
the time frame of 3 years.

OBJECTIVES
Specific- Using leisure centres such as sports hall,
garden etc. to encourage adult people to participate
within handball exhibition.
Measurable- To assess the varied ways that can be
adopted in order to measure the handball sport with
any other event.
Timely- Handball event can be popularized in the time
frame of 3 years.

EXHIBITION PURPOSE
The main purpose of the exhibition is to promote sports activity among
school children, youth and adults. It helps them to provide a platform
where sports lovers can engage themselves for playing handball which is
a physical activity. The main aim of such exhibition is to promote
handball among school children all over the world so that they can
maintain their physical activity by organizing such programs.

CONTD....
Also, through organizing such exhibition specific sport coaches should
inform the children's parents about the rising awareness regarding health
benefits from such games. Physical education teachers will provide
knowledge regarding different advantages gained from sports as well as
handballs.

TARGET AUDIENCE
 The main target audience for handball exhibition is school children,
adults and young people.
 It is essential for sports coaches to target such people because nowadays
there is no awareness among young children regarding sports.
 However, they weigh more and also possess high body mass. Also, most
of the school and college going students fail to engage themselves in
physical activity and decrease fitness and a greater risk for disease.

CONTD....
 Similarly, it also assists in providing opportunities for young children to
be physically fit and also enhance their skill.
 Thus, the physical coaches and handball experts should try to target
school children and young people in order to encourage them to learn
outdoor sports as well because it is very essential for physical
development.
 Henceforth, physical trainers should regularly organize such exhibitions
for handball tournaments so that more and more young and adult people
will be attracted towards sports activities

CHOSEN VENUE
 In order to carry out the exhibition of handball promotion the venue
chosen is Royal Greenwich Leisure centre, near Greenwich Park.
 It possesses an open environment so that many people can gather
collectively and gain information regarding the handball sports.
 However, Greenwich Park venue has been chosen because it is famous
and well known not too big but in order to carry out handball activity 5
pitches are enough.
 Thus, it helps in contributing to the effective sport event. On such
ground big sports tournament can be organized among school teams
such as inter school handball tournament

POTENTIAL SPONSORS
The main speakers of such exhibition are the retired professional handball
coaches and they organize such event in order to attract young skilled
players towards the sport. Also, they decide when the event or tournament
to be held such as winter of summer holidays so that maximum number of
students can participate in handball tournament. It also attracts various
sponsors such as local community or Faculty of Sport and Physical
Education so that they provide support in order to organize such
tournament.

CONTD....
Also, finding speakers and sponsors for sponsoring handball event is
difficult as it is not that famous sport which is liked by youth as compared
to Cricket, Football and Rugby etc. Therefore, sponsors such as
multinational companies take less interest in sponsoring handball event.

CONCLUSION
 From the above research it can be articulated that exhibition plays a
critical role in organizing a well presentation form of displaying items
and help audience to understand the effectiveness of handball sport.
 Moreover, with the aim to promote handball awareness within school
students, youth and adults exhibition helps in attracting them towards
physical fitness.
 Thus, it helps in creating a brand image of handball event worldwide.

CONTD....
Fitness trainers or coaches can organize tournament among different
colleges and school teams in order to compete among each other.
Further, exhibition is also organized at such as place where people can
easily reach through buses, trains and ferry.

REFERENCES
Mihaela, C., Claudiu, C. S. and Gabriela, P. M., 2012. Strategic
Marketing Planning In Sports-A Perspective Of Quality Of Life
Improvement. Annals of Faculty of Economics. 1(2). pp. 807-812.
Nie, L. and Nie, Q., 2011. Post-Games Use of Large and Medium-Sized
Stadiums On Multifunctional Mode of Design. In Applied Mechanics
and Materials. 71. pp. 612-615.
Rogers, T., 2013. Conferences and Conventions 3rd edition: A Global
Industry. Routledge.
Saayman, M., 2012. Introduction to Sports Tourism and Event
Management, An. AFRICAN SUN MeDIA.

THANK YOU!!