Expedia Travel Company Business Portfolio for Hospitality and Tourism Market

Business Portfolio 1
The Hospitality and Tourism Market
Business Portfolio
The case study of Expedia Travel Company
Student Name:
Student Number:
Module Code: HAT202
Submission Date:

Business Portfolio 2
Contents
1. Introductory Summary of Expedia Travel Company............................................................................3
2. Current Business Operation.................................................................................................................3
2.1. Product.........................................................................................................................................3
2.2. Location.......................................................................................................................................4
2.3. Distribution..................................................................................................................................5
2.4. Pricing models.............................................................................................................................6
2.5. Customer segments......................................................................................................................6
2.6. Branding and positioning.............................................................................................................7
2.7. Current promotion and marketing................................................................................................7
3. Recommended Future Campaigns.......................................................................................................8
3.1. Direct Response...........................................................................................................................8
3.2. Mobile Solutions..........................................................................................................................8
3.3. Awarded Blogs............................................................................................................................9
3.4. Cinema.........................................................................................................................................9
4. Recommended New and Innovative Idea............................................................................................9
References.................................................................................................................................................10

Business Portfolio 3
1. Introductory Summary of Expedia Travel Company
The Australian hospitality and tourism market comprises generation of revenue from
foodservice, passenger rail, travel intermediaries, hotels and motels, and casinos and gaming.
The travel intermediaries where Expedia Travel Company operates, operates as part of a business
that helps in selling travel products and services to customers (Travel & Tourism Industry
Profile: Australia, 2016). According to the report by the Market Line, some of the products
offered by the travel intermediaries include railway tickets, holiday packages, hotels, car rentals,
and airline tickets. Among the six categories in the industry, the travel intermediary ranks third
with a market of 10.3% behind airlines and food service. Expedia Travel Company is a travel
booking company that specializes in selling of travel products and services to domestic and
international customers beyond Australia. As indicated in the company website
(https://www.expedia.com/), Expedia Travel specializes in selling of travel services in airlines,
cars, flights, hotels, rental cars, holiday packages, vacation rentals, and airline tickets. Expedia
Travel operations involve receiving tourists across the world that come to Australia by offering
them products and travel services. Furthermore, the company also links passengers to hotels and
accommodation services by selling tickets to passengers (Expedia Travel, 2018).
2. Current Business Operation
2.1. Product
Expedia Travel operates as a travel intermediary. as indicated in figure 1 below, it
specializes in selling of different travel products and services to tourists. For example, currently,
it offers different products that include hotels, rental cars, and flight deals for those that need
pleasure or travelling for businesses, vocational rentals for families, groups, or individuals.