Tour Operations Management: Assignment
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Added on 2020-12-29
Tour Operations Management: Assignment
Added on 2020-12-29
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TOUR OPERATIONSMANAGEMENT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1A. Recent trends and developments in tour operations industry.................................................1TASK 2............................................................................................................................................2Assessing the stages and timescales in developing holiday packages........................................2B Different methods of contracting and their suitability............................................................3C Calculation of selling price......................................................................................................4TASK 3............................................................................................................................................53.1 Evaluating process and planning decision............................................................................53.2 Assessing suitability of alternative methods of communication and promotion for differenttype of tour operator....................................................................................................................63.3 Evaluating non-traditional method of distribution that can be used to sell holiday packages.....................................................................................................................................................7TASK 4............................................................................................................................................7A Emerging trends in tour operations of UK and compliance of Tour operators with emergingtrends...........................................................................................................................................7B Difference between tactical and strategic decision.................................................................8CONCLUSION................................................................................................................................9INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1A. Recent trends and developments in tour operations industry.....................................................1TASK 2............................................................................................................................................2A Assessing the stages and timescales in developing holiday packages.........................................2B Different methods of contracting and their suitability.................................................................3C Calculation of selling price..........................................................................................................4TASK 3............................................................................................................................................53.1 Evaluating process and planning decision.................................................................................53.2 Assessing suitability of alternative methods of communication and promotion for differenttype of tour operator.........................................................................................................................6
3.3 Evaluating non-traditional method of distribution that can be used to sell holiday packages...7TASK 4............................................................................................................................................7A Emerging trends in tour operations of UK and compliance of Tour operators with emergingtrends................................................................................................................................................7B Difference between tactical and strategic decision......................................................................8CONCLUSION................................................................................................................................8
INTRODUCTIONTour Operations management is the business functions and tasks of organization whichprepares holiday packages with detailed information regarding tour that attracts visitors andtravellers across nations by enhancing sales turnover of tour operators. Tour Operators has asignificant role in travel and tourism sector or industry as they arrange holiday packages andvacations, seeking new destinations and experiences for satisfying the changing needs andexpectations of travellers. The operates in partnership with airlines, hotels, car hiring companiesand other travel service suppliers for packaging their holiday products and services. The presentpaper will explore the tour operators industry in travel and tourism sector, examine stages ofholiday creation by tour operators, reviewing of brochures and selling holidays. The assessmentwill be prepared on behalf of Thomas Cook Group which is a British global travel companylisted on the London stock exchange that was founded in June 2007. TASK 1A. Recent trends and developments in tour operations industry According to the Union tourism report the development of domestic and internationaltourism sector will rise in future with a growth rate of 4%. With the help of advance technologieslike e-commerce and development of internet international tourism is able to expand itself intoseveral geographic locations and potential markets where the physical presence of tour operatorswere not possible. Some current trends in tour operations industry includes mass market, nichetourisms, customised holiday packages, changing demographic conditions, market research andPESTEL factors. Mass market tourism is the recent trend in tourism industry where people travelalong on a tourism destination for leisure and this is gaining popularity in places that holdsheritage locations, wildlife parks, sunny beaches etc. As large number of people travel togetherthe overall cost for the tourist would reduce as a result of economies of scale. Another risingtourists interest are flora and fauna, artistic works, culture or heritage or other attractionsbecoming the reason for visiting the particular destination. Special tour packages are designedand offered to such tourists by the tour operators while keeping the preferences or interests forthese special travellers in mind. Tourism industry of UK is considered the largest industry and isknown as the biggest contributor to economy of country. The transportation infrastructure is thebiggest supporter of tourism trends and increasing efficiency in tourism services. HeathrowAirport of London is the best example which reflect increasing international travellers in country.1
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