Nature of Research and the Principles for Conducting Good Research

Nature of Research and
the Principles for
Conducting Good
Research

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Nature of the research.............................................................................................................3
Principles for conducting good research................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
A research can be defined as creating new knowledge or using existing knowledge
innovatively or creatively, in order to generate new concepts, understanding or methodologies. In
other words, a research can be defined as a detailed study about a particular problem, issue or
concern by using various scientific methods (Bell, Bryman and Harley, 2018). Research is
important as it helps in identifying solution to an underlying problem,understand different issues,
inform action as well as contributes to the overall development of knowledge and efficient
learning. There are different types of research, like qualitative and quantitative research. This
report explains the nature of research and various principles in order to conduct a good research.
MAIN BODY
Nature of the research
There are two main types of research that are usually undertaken by the researchers,
qualitative and quantitative research. The nature of a quantitative research analyses the key
characteristics as well as attributes of a product or service with the help of statistical analysis of
the answers of questions that are presented in a structured and systematic like questionnaires and
survey. On the other hand, the nature of quantitative research identifies these characteristics and
attributes through group discussions or interviews. The research problem determines which
model out of the two has to be implemented. The two types of research along with their nature in
detail are explained below -
Quantitative Research – Quantitative research can be defined as the process of
collecting numerical data and analysing it. The results of this type of research are represented in
the form of numbers, tables, graphs and statistics (Danermark, Ekström and Karlsson, 2019).
Quantitative research is mainly used to find patterns, make predictions, test relationships
between variables as well as obtain results for a wider population. The nature of quantitative
research is that it deals in numbers and logic. In other words, it can be said the quantitative
research involves the investigation of phenomena that are observable. This is done with the help
of various mathematical, statistical as well as computational methods. Quantitative research is
used when there is a need to quantify the problem and generate numerical data. This is because
this type of research is basically used to quantify a given problem.