Marketing Strategy Solution Assignment

1. Explain what is meant
by Marketing?
Marketing is an activity undertaken by
an organization to showcase its product
and services to the customer and to
make the customer feel connected with
the product. Marketing covers from
selling to delivering the product to the
customer. Nowadays, there affiliate marketing where marketing is done on behalf of the
company. Marketing creates networking with the new and the old customer to create an
ideal relationship (English, 1998).
Marketing strategy is the combination of 7ps to achieve the objectives of the marketing
properly. They are (Tapp and Spotswood, 2013)
Product: Only the right product can fit the right customer to meet the purpose of
the product.
Place: Once the fit product is made, it is mandatory to make the product available
for the nearest shop or via online shop or e-commerce.
Price: Representing the product to its fair value for money, as customers usually
like to pay on the product, which works for its purpose.
Promotion: Advertising, PR, Personal Selling, Social Media, and Sales Promotion
are the standard communication tool for an organization. These are the media
between the correct customer and organization to communicate to inform and get
feedback about the product.
People: An organization is run by several people, from the Sales staff to the
Managing Director. Only the right people for the right place is mandatory to run
the company smoothly and efficiently.
Process: The delivery of the product should be done in front of the customer as the
customer should know what they are paying for.
Physical evidence: Customers should have the physical evidence for their service
or product they are paying. Though there are some services which are intangible
like a hair salon completed hairdo should also be known as physical evidence.
2. SWOT analysis
To achieve any goal, an organization has to penetrate the market place; for this, they have to
know how to conduct marketing to remain competitive. To create a competitive place in the
market, an organization can use a SWOT analysis. In simple words, SWOT analysis means

analyzing the strength, weaknesses, opportunities, and threats of the organization. In which
strength and weakness are the internal and opportunity and threat are external
factors(Schuman, 2017).
Internal factors
External factors
Figure 02 SWOT analysis
For internal factors:
Strength: For any organization, strength means those factors which are they incredibly
own. Alternatively, any factors which create distinguish between other organizations.
As strength is an internal factor in increasing it, the organization should motivate their
employee. Alternatively, it can increase its production level. The central aspect of
strength is a convenient part of an organization.
Weakness: If an organization know about their weakness, that means they can easily
beat up the market. Weakness is such a thing which should not be acknowledged by
other organization. Weakness creates from tranquilizing employee or an inadequate
level of supply. To overcome the weakness the organizations should decide to solve
this problem.
For external factors:
Opportunities: Opportunities are those elements which arise from an external source.
An organization should always prepare to grab opportunities from others, which lead
them to achieve their goal fruitfully.
Threat: Threat can occur from an external source, like the same product competitive.
For this, an organization should always think two steps ahead to ruinous them
quickly.
Strength Weakness
Opportunities Threats