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P1 Explaining the role and responsibilities of marketing function

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Added on  2020-10-22

P1 Explaining the role and responsibilities of marketing function

   Added on 2020-10-22

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MARKETING ESSENTIALS
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Explaining the role and responsibilities of marketing function.............................................3P2 How key roles and responsibilities of marketing relates to wider organisational context.....5CONCLUSION................................................................................................................................6REFERENCES ..............................................................................................................................7
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INTRODUCTIONMarketing can be defined as the set of actions that are concerned with the promoting andselling of the products or services. Another set of marketing activities include market researchfor understanding the need of customers and advertising for attracting the consumers (Pike,2015). Subway, American fast food chain is held privately was founded in 1965 andheadquartered in Milford, Connecticut, US. It mainly offers submarine sandwiches and saladsacross the international market. The present report is going to discuss the role of marketingfunction in the organisation and how it interrelates with other functions of the company.TASK 1P1 Explaining the role and responsibilities of marketing functionMarketing is basically referred to an activity of creating awareness about the products andservices of a business in the market (Baker, 2016). It involves identifying the needs andrequirements of the customers and offering them such products and services that have somevalue to the customers. Marketing function in the Subway have different roles andresponsibilities that are discussed below:
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