Marketing Essentials: Roles, Responsibilities, and Marketing Mix of McDonald's

Marketing essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Roles and responsibilities of the marketing function ............................................................3
How marketing roles and responsibilities relate to wider organisational context .................5
Analyse the roles and responsibilities of marketing in the context of marketing environment. .6
TASK 2 ...........................................................................................................................................6
7 P's of marketing mix ...........................................................................................................6
TASK 3 ...........................................................................................................................................9
Marketing plan of McDonald's ..............................................................................................9
CONCLUSION..............................................................................................................................12
Reference.......................................................................................................................................13

INTRODUCTION
Marketing is defined as the function of an organisation which handles all activities
related to the promotion of a product or service. This department is connected with all other
departments of the company in order to work for attaining organisational goals and objectives.
The main task which is very important in marketing is market research. These are to be
conducted in effective manner so that needs and demands of consumers is analysed effectively
(Kotler, and et. al, 2017). The following report is based upon an American fast food company
naming McDonald's corporation,. This was founded by Richard and Maurice McDonald in the
year 1940. This is largest restaurant chain across the world. The following report has two parts –
the first is presented in the form of report and other is in the form of power point presentation.
This report includes roles and responsibilities of marketing function and how marketing is
related to other departments of the company. This also includes marketing mix of two
companies. In the presentation, basic marketing plan of McDonald's is presented.
TASK 1 (Covered in presentation)
Roles and responsibilities of the marketing function
How marketing roles and responsibilities relate to wider organisational context
Analyse the roles and responsibilities of marketing in the context of marketing environment
TASK 2
7 P's of marketing mix
Marketing mix is a tool that is used by marketing managers to analyse their opportunities
as well as strengths their product possess in marketplace. McDonald's is an American company
that produces burger and other food items. The biggest competitor of this company in market is
Subway. The marketing mix of McDonald's and Subway is described below -
Elements McDonalds Subway
Product This is one of the leading fast
food restaurants across the
world. This sells burgers,
Subway is famous for it's
submarine sandwiches. This
company offers sandwiches

breakfast, chicken,
sandwiches, shakes, sundae,
etc. Burger of McDonald's are
liked by lot of people around
the world.
which are very customised and
there are two sizes offered i.e.
full and half.
Place Place is defined as distribution.
The strategies of distribution
of McDonald's are different in
every country. This restaurant
offers home delivery in some
countries. This company has
signed contract with Uber eats
for delivering food at home.
There are several McDonald's
restaurant which are opened 24
hours a day. This helps in
increasing sales and total
revenue of the company.
He Subway restaurant is found
all over the world. These are
located generally at airports,
amusement parks, shopping
malls, business centres, etc.
There is a section naming 'Find
out stores' on website of this
restaurant in which customers
can put their country code,
post code, etc. this restaurant
provides home delivery
services in some countries.
Price There are different pricing
strategies used by companies
while selling their products
and services. The main aim of
McDonald's restaurant is to
give food at competitive value
driven price for the consumers.
This restaurant set prices with
demand based methodology.
Franchises of this company
have to offer a competitive
value driven price for their
This is a global restaurant and
the price offered by this
restaurant in every country is
different. This restaurant uses
premium pricing strategy. This
restaurant must maintain high
quality of products and food
items and for this they offer
higher price for their product.