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Exploring Sources of Innovation

   

Added on  2020-06-06

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Exploring sources ofinnovation
Exploring Sources of Innovation_1
Innovation has direct relation to valuing both internal and external marketing criteria beingset by the team. It also helps in ascertaining that whether any invention will be able to become aninnovation practice for the company or not (Kergunteuil and et.al., 2015). Push and Pull strategyare originally associated to the common concepts of logistics and supply chain management. Inthe push strategy being adopted by any company, the channel is pushed from production side tothe retailer. However, its relevance has also been ascertained in the marketing concepts of theorganization as well. Push marketing basically starts from understanding various aspects of products and servicessuch as, features, potential customers, benefits, targeting and segmentation (Reddy, 2016). Thesame is then utilised in crafting marketing messages through variety of advertising, social mediachannels to reach to the potential customers. However, in case of pull strategy of innovation, the decisions are made based upon therequirements of the potential customers with the aim that they will be able to attract customerstowards the organization. Other concept that has direct relation to it is technology push in orderto gain market pull. Push strategy focus on most likely potential customers, in contrast to this,pull strategy tends to focus on totally different group of people, that is, who are not yet ready tobecome the customer o the organization (Hamta, Shirazi and Ghomi, 2016). Pull strategy isgenerally used the organization which are new in the market and do not own optimum amount ofmarket visibility. Hence, it is generally meant for start-ups and other newly opened businesses.Moreover, pull strategy is also used by the organization whose products and services requirehigh degree of investments. Common examples are car, high end electronic equipment etc (Whydoes Parle, that's synonymous with biscuits, need a campaign to push its name? 2017). Aravind eye care hospital is located at Madhurai, Tamil Nadu, has been able to expand itsnetwork of eye hospitals. It is majorly famous for operations and surgeries focusing oneradication of cataract related blindness in the country. Medical science has been able to dealwith various types of health related issues with innovative activities. It includes, drug therapy,technology advancement related to transplantation, etc. The most crucial innovation issue thathas been faced by Aravind eye care hospital is that, how to carry out a high quality of operationprocess at low cost? However, the hospital has certainly be able to attain this output, where it hasbeen able to come up with new approaches with respect to eye care problem. The organization1
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