Challenges for Recruitment and Human Resources in Corporate Events Industry UK

This report explores the challenges for recruitment and human resources in the corporate events industry in the UK. It discusses the impact of these challenges on the industry's performance and profitability. The report also provides measures to overcome these challenges and highlights the importance of the hospitality industry for economic development.

International Tourism
and Hospitality
Management

Contents
Chapter 1 – INTRODUCTION................................................................................................................3
1.1 Rationale and purpose of the research...............................................................................................3
1.2 Aim, hypothesis and objectives.........................................................................................................3
1.3 Methodology.....................................................................................................................................4
1.4 Structure of the document..................................................................................................................4
Chapter 2 – Literature Review.................................................................................................................5
Challenges for recruitment and human resources for the corporate events industry UK..........................5
Different measures to overcome the challenges for recruitment and human resources............................7
Analyze the importance of hospitality industry for the economic development of a country..................9
Chapter 3 - Methodology........................................................................................................................12
3.1 The methodology chosen.................................................................................................................12
3.2 The method chosen..........................................................................................................................13
3.3 Research process and sampling.......................................................................................................13
3.4 Research instrument and pilot study................................................................................................14
3.5 Data analysis and research limitations.............................................................................................15
Chapter 4 Findings (results) and Analysis.............................................................................................16
Chapter 5 - Discussion of findings..........................................................................................................25
Chapter 6 - Conclusions and Recommendations...................................................................................27
REFERENCES........................................................................................................................................29
Appendix..................................................................................................................................................31

Chapter 1 – INTRODUCTION
Tourism is among the important industries for a nation and contributes to the overall
economic development. It is comprised of different activities such as accommodation, lodging,
travel, food and beverage etc. On the other hand, the event industry is also among the industries
that involves organizing as well as managing the different event in an effective manner
(Anagnostopoulou and et.al., 2021). Human resource plays a key role in both these industries and
ensures that qualified and experienced individuals are hired for carrying out the vacant jobs
within the company. The respective report explores the challenges for recruitment and human
resources for the corporate events industry UK. This is because these different challenges can
impact the overall performance as well as profitability of the organizations operating in the
corporate events industry. This will help the readers in enhancing their knowledge about the
same. Apart from this, the researcher will be able to obtain useful findings.
1.1 Rationale and purpose of the research
I have chosen this project because this will help me in enhancing my overall knowledge
about the various recruitment as well as human resources challenges that are faced by the
corporate industry of the United Kingdom (Bonnell, 2021). Apart from this, I also want to build
a career in the events industry and hence, I think that this research will help me in obtaining
useful insights about the same. Also, this particular topic has not been studied before and hence,
I believe that this will help me in enhancing the overall existing knowledge of the readers to a
great extent.
1.2 Aim, hypothesis and objectives
Research Aim
“To explore the challenges for recruitment and human resources for the corporate events
industry UK.”
Research Objectives
 To explore challenges for recruitment and human resources for the corporate events
industry UK.

 To identify different measures to overcome the challenges for recruitment and human
resources.
 To analyse the importance of hospitality industry for the economic development of a
country.
Research Questions
 What are the challenges for recruitment and human resources for the corporate events
industry UK?
 What are the different measures to overcome the challenges for recruitment and human
resources?
 What is the importance of hospitality industry for the economic development of a
country?
1.3 Methodology
This is a quantitative research that will explore the challenges for recruitment and human
resources for the corporate events industry UK. This will help the readers in developing an
effective knowledge about the same. In order to answer the research questions or objectives of
the research, primary research has been undertaken (Cao, Fang and Lei, 2021). A questionnaire
has been used for gathering the data from the respondents. A questionnaire is one of the most
commonly used research methods that helps the researcher in gathering effective as well as first-
hand information from the respondents. In context to this research, the target population were
ordinary people including tourists, locals as well as professionals working in the corporate events
industry. This is because they would provide reliable and first-hand information. Also, this
method is widely used by researchers while conducting a research (Eriandani and Wijaya, 2021).
A quantitative research allows the researcher to present the findings of the study in the form of
numbers, graphs, tables and charts. Therefore, the methodology that has been used in the
research will help the researcher in not only gaining valuable insights but also in making useful
recommendations that can be applied in order to achieve the goals as well as objectives of the
research study in an effective manner.
1.4 Structure of the document
The respective dissertation has been structured in a systematic manner in order to ensure
that the readers are able to develop a proper understanding of the same. The dissertation has been

divided into different chapters, sections as well as subsections in order to ensure that the
information is presented in a structured manner. This is beneficial and would help the readers to
go through the different sections as well as make sure that the findings are understood by them.
The different sections of the dissertation include introduction, literature review, methodology,
data analysis as well as conclusion. The structure of the dissertation has been developed by
taking into account that the readers are able to develop the understanding of the same. Also, the
structure has been developed by taking into consideration of the research aim as well as research
questions.
Chapter 2 – Literature Review
Challenges for recruitment and human resources for the corporate events industry UK
Recruitment can be referred to as the overall process of identifying, attracting,
shortlisting as well as interviewing suitable candidates for carrying out vacant jobs within the
workplace. The corporate events industry in the United Kingdom is large as there are various
events that keep taking place in the country from time to time. Human resource forms an
important role within the organizations that operate within the events industry. This is because
there are a lot of jobs that have to be carried out and in order to do so, there are different skills,
knowledge as well as expertise that is required by an individual (Bury, 2020). There can be
various challenges that are associated with recruitment and human resources for the corporate
events industry in the United Kingdom. One of the major challenges that the corporate events
industry can come across is not being able to build a strong employer brand. This can not only
affect the overall performance of the organizations operating within the industry, but also its
overall profitability. Apart from this, another challenge that can be faced for recruitment and
human resources is a lack of qualified candidates. For an events organization to ensure that all its
operations are carried out smoothly, it is important to recruit candidates who are qualified, have
adequate knowledge as well as experience of working in the same industry. A lack of qualified
as well as experienced employees can affect the overall performance as well as final output of
the firm to a great extent.
If the human resources as well as recruitment within the industry will not be effective, the
outcome of the same in terms of the events that are conducted, will not be as expected. As a
result, the number of foot falls in the event will reduced (Dashper, 2020). Hence, it can be said

that it is important for the organizations operating within the corporate events industry to recruit
professionals who have adequate experience and will be able to provide innovative as well as
new ideas while conducting an event. This is because there are various aspects that have to be
taken into account while conducting a corporate event and make sure that the event is carried out
as expected. Managing diversity can be cited as another important human resource challenge that
the corporate events industry can face. This is because the industry is made up of organizations
that promote diversity in the workplace. While this is a positive thing, but not being able to
manage the same is the challenge. In order to manage the diversity within the industry, there are
different measures or methods that can be adopted by the firms operating in the industry. A lack
of training among the personnel is also one of the human resources challenges that can affect the
overall performance of the industry on the whole. This is because there are a lot of events that
are conducted in the United Kingdom and innovation plays an important role in the same.
The different challenges for recruitment as well as human resources in the corporate
events industry can have a negative impact on the overall performance of the industry as well as
the events that will be conducted, will not be as effective (Kalargyrou, Kalargiros and Kutz,
2020). Also, if the employees’ experience of working in the industry is not as efficient, the
industry will have to face challenges which can affect the overall performance of the industry.
The revenues as well as the profits that are generated will be affected and hence, it is important
for the firms to make sure that effective measures are taken to overcome the challenges that are
mentioned above. If the company fails to provide a positive experience to the workers as well as
other employees within the corporate events industry, their overall. Motivation to carry out their
jobs will be affected and hence, they would not put in extra efforts for completing the tasks that
are assigned to them. This is one of the other challenges that can affect the overall performance
as well as profitability of the firm to a great extent.
The demand for professional and skilled era specialists has by no means been better and
ultimately corporations are finding themselves below colossal strain to discover the talent to
supply on tasks. Organisations are competing for the same abilities and lots of are turning to
contractors to fill immediate abilities gaps. Cyber Security Specialists, and Data Scientists are
best the beginning of an extended list of important tech abilties which are in brief deliver. This is
further compounded via very precise demands from businesses who are not just looking for

experts with the preferred technical information (The challenges in recruiting top tech talent,
2021). Added to this they now need applicable industry enjoy, demonstrable enterprise acumen
and true verbal exchange and interpersonal a good way to assist an employer navigate future
enterprise challenges.
Organisations have to also now promote the process and profession possibility to
applicants. An business enterprise’s brand subjects more than ever given the reach of social
media and on-line evaluations. Building a recognition as an organization of choice is
consequently key. Part of this involves selling profession development opportunities, the
capability to work with cutting-edge technology and continuous mastering possibilities.
Additional advantages together with flex-location or flex-time, greater superannuation or
performance-based bonuses can also be the differentiating thing between candidates deciding on
one position over some other (Ersan and et.al., 2021). In order to ensure the fine expertise
doesn’t get snapped up through rival agencies, employers, specially inside the international of
tech, need to recall how they can shorten their recruitment manner. For example, applicants
ought to adopt multiple interviews with co-people, senior control and the HR/talent group, sit
aptitude and technical assessments, get hold of remarks and be provided a conditional role, all in
just at some point.
Different measures to overcome the challenges for recruitment and human resources
There are different measures that can be taken by the organizations operating within the
corporate events industry so that the various challenges associated with recruitment as well as
human resources (Leung, 2020). The first and the foremost measure that can be adopted to
overcome the challenges is to find as well as recruit the right candidates who have adequate
knowledge as well as experience of working in the events industry. This is because they can help
the companies with making informed decisions as well as help the management of the corporate
event firms to make effective strategies that can be implemented. Apart from this, the job
descriptions that are developed, should be well thought of and developed clearly. As a result, the
industry would attract professionals as well as qualified candidates to work for it. Apart from
this, another measure that can be taken is to provide effective training to the newly hired
candidates as well as the existing workforce within the industry to help them acquire new skills
as well as enhance their existing knowledge. As a result, the overall. Performance of the firm as

well as the industry on the whole will increase (Li and et.al., 2021). Effective investment should
be done in the development of leadership within the industry. This is important because effective
leaders are able to motivate the employees and also guide them through the different challenges
as well as changes that might take place in the industry.
Implementing effective measures is important because it can help in enhancing the
overall performance as well as profitability of the industry on the whole. As a result, the industry
is able to contribute to the economic development of the nation to a great extent. Analyzing the
learning as well as training needs of the employees and providing them with effective training as
well as development opportunities. This is one of the most effective strategies and hence, can
help the companies in carrying out their operations in an effective manner (Fauzi and et.al.,
2021). Them preferences as well as needs of the different clients keeps on changing and hence,
by providing effective training, the firms within the corporate events industry are able to retain
the employees for a longer period of time. Leadership training is another measure that should be
implemented in order to make sure that the leaders within the organizations encourage the
employees to work productively towards attaining the goals as well as objectives of the firm.
This will also lead to an increase in the productivity as well as the outcomes generated by the
corporate events industry on the whole.
The companies should work towards creating a positive as well as quality experience for
the employees so that they are motivated to work effectively as well as put in their best efforts to
complete the tasks that are assigned to them while conducting an event. Change is a shapeshifter,
influencing our surroundings, competitors, clients, and workplace (Motta and Sharma, 2020).
But whether or not managerial, structural, procedural or technological, it’s well-known that
humans are afraid of change. The unknown brings approximately emotions of uncertainty and
anxiety. This makes the large responsibility of adapting employees for trade, one of the most
routine challenges faced with the aid of HR professionals. Human assets are tasked not only with
managing employee morale, happiness, and cooperation via trade however also with constantly
up skilling personnel to fulfill the changing needs of the enterprise. Not all teams perform at the
identical degree, and that is commonly because of the group leader. Many employees don't forget
leaving their jobs due to a bad relationship with their direct manager. That’s why it’s essential to
supply and increase gifted and provoking leaders. But that is easier stated than finished. Because

grooming modern employees for leadership positions doesn’t work when the leaders-in-the-
making hold leaving – that is a regular occurrence in a Millennial-heavy body of workers. That’s
why that is one of the maximum not unusual human useful resource challenges today.
Coaching and mentoring should also be provided to the employees so that they are able to
perform in a much more effective manner. It is important to make sure that the employees are
satisfied with their respective jobs. The reason for this is that coaching will allow the employees
to develop a better understanding of their roles and responsibilities and hence work more
productively. Apart from this, another measure that can be taken is that fair recruitment should
be conducted so that each and every candidate gets a chance to take part in the process.
The interplay a candidate has along with your corporation is a deciding component in
their selection to accept your provide—and these days’s applicants have accelerated expectancies
for how brief the hiring procedure have to be. A disjointed candidate experience could make it
difficult to put into effect a consistent interview manner, and might result in applicant drop-off.
Overcome this commonplace task by means of developing a standardized interview and
assessment procedure that offers the identical enjoy for every prospect (Fontdevila, Verger and
Avelar, 2021). Train all participants of the hiring crew on interview nice practices and ensure
each candidate is evaluated throughout the equal standards. Leverage recruiting software
program to speed up feedback collection. Provide task candidates with regular repute updates in
order that they understand in which they stand within the hiring method. Offering a fantastic
candidate enjoy ensures every applicant walks far from your employer as a logo ambassador.
The first-class manner to improve recruitment operations is to collect feedback from folks who
engage along with your hiring system the most—applicants and hiring managers. Ask applicants
to percentage their thoughts on hiring technique length, communication techniques and standard
revel in (Gandini and Cossu, 2021). They may additionally be aware a flaw your group never
taken into consideration. Gather hiring supervisor remarks after every recruiting cycle to decide
delight with hiring practices, candidate first-rate and recruiter-hiring manager relationships. Use
this feedback to refine the hiring procedure, and cast off recurring problems.
Analyze the importance of hospitality industry for the economic development of a country
The hospitality industry is a broad category of fields within the service industry that
includes lodging, food and drink service, event planning, recreation, leisure, applied nutrition

theme parks, travel and tourism. It includes hotels, tourism agencies, restaurants and bars.
Hospitality has dozens of different definitions; however, it may be damaged down to the act of
creating someone sense welcome, normally via amusement and comfort. The purpose of the
hospitality enterprise is to offer clients with an exciting enjoy. Whether that amusement comes
from consuming a great meal, relaxing in a highly-priced spa, or getting a very good night time’s
relaxation far from home, ensuring each character guest is sorted is paramount. The tourism and
hospitality enterprise will contribute appreciably towards every country’s economic system. The
commercial activities related to the enterprise like which includes travel additionally create
similarly employment for locals (Gao, Yang and Zhang, 2021). The advantages tourism and
hospitality can have on a country’s financial system are countless. The most obvious element is
the employment created due to resorts, airways, tour companies, and more. One in ten jobs
around the arena are in tourism. Foreign investment also will increase when a country is on the
upward thrust as a tourist vacation spot. Many of its industries will see a boom and plenty of this
interest will come from overseas.
The largest contribution that the enterprise makes to the economy of a rustic is
developing a number of recent jobs. Direct process opportunities are to be had as tour guides,
tour planners and operators, tour specialists and in hotels, restaurants and accommodations. As
Hospitality and Tourism grows so do those jobs. Jobs also are created in several associated
industries together with the cruise industry, airways, event control, enjoyment parks and many
others. Indirect jobs are also created as an example within the agriculture and meals production
sector, in retail industry and so forth. In India, the increase of the services sector has been in
large part due to the travelers traveling one-of-a-kind destinations (Gempesaw, 2021). The
tourists put in plenty of money of their tour plans in recent times. Tour organizations and
individuals worried within the zone also earn lots. They, in flip, put the money again for the
similarly growth of the industry. Besides, earnings is also generated through the use of numerous
services like inns, restaurants, monuments and different places of visitor hobby. These facilities
are improved and higher maintained to attract more travelers. So the advantage is all round.
Money is spent by way of tourists also on many other human needs whilst visiting a new
region. They spend on drugs, garments, meals, transportation, enjoyment and also on souvenirs.
This helps global trade. This is the most critical contribution the industry could make to the

economic system of a country. All traveling expenditure incurred by way of foreign tourists is a
supply of foreign exchange profits. Many international locations of the world make it mandatory
for vacationers from overseas to hold a positive quantity of foreign currency for the whole period
of their live. So, overseas tourists are the fine means of bringing in foreign forex to the host
nation. As Hospitality and Tourism in a nation, is strengthened by the Government of the UK
investments in the zone upward push, too. Foreign direct funding is observed extra in economies
which might be open and have wonderful increase prospects.
The hospitality enterprise may be split into 4 sections: meals and drinks, tour and
tourism, lodging, and exercise. It can consist of accommodations, restaurants, events, enjoyment,
cruises, and extra. In all of those areas, the primary aim is in assisting the purchaser to have an
enjoyable and secure revel in and to provide them with any vital offerings that they require
(Importance of Hospitality Industry, 2021). It is important to keep in mind that the hospitality
enterprise differs from the travel industry in that it does now not cater simplest to individuals
who are far from their region of home, even though of direction, it could do. Locals are also able
to take benefit of the hospitality region close to wherein they live, and lots of do so often.
These are the regions of the hospitality enterprise which provide the services in
exceptional methods. Hospitality is the focus in the ones international locations wherein tourism
is the fundamental export industry. Cross border go with the flow of business humans and
capitals has flourished the hospitality industry. The hospitality is the main supply of overseas
foreign exchange and biggest employers to hire the personnel. Hospitality brings the unique
cultures collectively in worldwide network. Countries affected by alternate balances look the
hospitality and tourism to close the gap. Therefore, the hospitality is a now not concept however
it's miles a riding pressure within the worldwide marketplace (Haghirian, 2021). Lifestyle and
globalization of business is communicated in foreign languages and handling exclusive political
and social structures. Hospitality groups require the globally think to live to tell the tale and
competing hospitality organizations work maturely in UK. The agencies competing in all aspects
of the hospitality enterprise will circulate across their countrywide obstacles. The view that in
future the global entities with blessings will compete because of globalization is in no longer
appropriate. Therefore, these are the different reasons as to why the hospitality industry is
important and how can it contribute to the overall economic development of the country. It can

be said that the hospitality industry provides a lasting and memorable experience to the guests.
Hence, by doing so, the different hospitality organizations within the industry are able to gain
loyalty of the customers as well as attract new customers as well.
As already mentioned, the hospitality industry is one of the largest industries that
contributes to the overall effectiveness as well as economic development of the country (Hasan
and Khoo, 2021). The hospitality enterprise can be break up into four sections: food and
beverages, journey and tourism, accommodations, and recreation. It can encompass motels,
eating places, occasions, leisure, cruises, and extra. In all of these areas, the main purpose is in
supporting the patron to have an exciting and secure experience and to provide them with any
essential services that they require. It is critical to keep in mind that the hospitality industry
differs from the tour industry in that it does now not cater only to those who are away from their
place of home, even though of direction, it is able to do. Locals also are able to take advantage of
the hospitality location close to in which they stay, and lots of do so often. The hospitality
enterprise is essential in several unique regions. It is possibly an often neglected, but important,
part of most nations’ industry.
Chapter 3 - Methodology
Methodology is an important part of the research that outlines the different approaches as
well as methods that are used in the research. Research methodology in a study refers to the
specific procedures as well as techniques that are used in order to identify, select as well. as
analyze the information about a particular topic (Košičiarová, Kádeková and Štarchoň, 2021).
This section of the research study allows the readers to develop an understanding about the
reliability as well as validity of the same. It outlines the research methods, approaches,
instrument as well as other techniques that are used for a specific study.
3.1 The methodology chosen
There are different research methodologies that can be chosen by the researcher in order
to ensure that the research is completed in an effective manner. Quantitative research
methodology can be defined as a type of research methodology that involves the presentation of
the information in the form of tables, graphs as well as charts. In context of this research, the
researcher has used quantitative research methodology. This is because the data collection can be
done quicker as compared to other methodologies. Apart from this, this will also help in

completing the research in an effective manner. Researchers accumulate facts for the quantitative
studies process in real-time eventualities in order that statistical evaluation can arise almost right
away. Experiments, surveys, and interviews provide instant solutions that become beneficial
from a statistics-targeted method. Fewer delays in the acquisition of these sources makes it easier
to locate correlations that sooner or later lead in the direction of a beneficial end.
While undertaking a research, there are different methodologies that the researcher can
chose from such as quantitative, qualitative or a mix of both depending on the requirement of the
research. The qualitative methodology involves collection as well as representation of the data in
the form of numbers, graphs as well as charts so that the readers are able to develop a better
understanding of the findings (Liou, Lamb and Lee, 2021). On the other hand, a qualitative
methodology helps in developing an understanding about the underlying reasons of the research
topic. The findings or results that are obtained through this methodology cannot be represented
in the form of numbers of graphs.
3.2 The method chosen
The research method chosen for this report is a questionnaire because it will help in
gathering first-hand as well as reliable information from the respondents. A questionnaire can be
defined as type of research method that comprises of a series of questions that are based on the
research topic. This method has been chosen because it will help the researcher in making sure
that al of the data that has been gathered from the respondents is authentic as well as appropriate.
There are different advantages as well as disadvantages of using a questionnaire. For instance, by
using a questionnaire, a researcher is able to save a lot of time as well as money and hence, the
process of data collection is completed on time (Liu, Fang and Xie, 2021). Apart from this,
questionnaires are easy to analyze and help the researcher in achieving the goals as well as
objectives in an effective manner. apart from this, there are also various disadvantages of using a
questionnaire such as there can be a case wherein the respondents resist answering the questions.
Hence, this can affect the overall outcome of the research. Apart from this, there can be issues
related to validity as well as reliability. Therefore, it can be said that questionnaires are among
the widely used in research.

3.3 Research process and sampling
Sampling is an important process within a research because it helps in obtaining useful
insights about the large population. There are two types of sampling and the researcher can
choose the one that is best suited for them. Sampling saves cash by using permitting researchers
to collect the identical solutions from a pattern that they would receive from the population. Non-
random sampling is extensively inexpensive than random sampling, because it lowers the price
associated with finding human beings and accumulating statistics from them. Probability
Sampling is a technique in which every member of the population has the identical possibility of
being a part of the sample. Non-possibility Sampling is a way wherein each member of the
population does not have an same chance of being decided on (Malikov and et.al., 2021). When
the researcher desires to choose participants selectively, on-possibility sampling is taken into
consideration. Both sampling strategies are regularly applied. However, one works higher than
others relying on studies need. Simple random sampling has been used because in this type of
sampling, each and every participant in the population has an equal chance of getting selected.
While conducting the respective research, the researcher contacted the participants through
emails in order to obtain their consent to participate in the study. The sample size of the research
is 50 respondents.
In order to apply sampling method in the respective research study, the researcher first
identified the population. Once this was done, the nest step was to specify a sampling frame,
which can be defined as the group of people from which the researcher can draw the sample.
This is an important step in the process and also, it is important for the researcher to identify the
appropriate population so that the sample consists of the participants who would contribute to the
study in an effective manner (Nunes and Cooke, 2021). The next step is to specify the sampling
method that will be used for the study. There are different types of sampling methods that the
researcher can choose from in order to make sure that the respondents who are included in the
study have a basic knowledge about the same. Snowball sampling, simple random sampling,
non-random sampling are the different methods of sampling. As already mentioned, in order to
complete this research, simple random sampling has been used. During the application of the
sampling method in this research, the researcher has ensured that that the sampling frame
represents the population effectively. lastly, the sample size was determined, i.e., 30 respondents

in order to make sure that they represent the larger population. Hence, this is how, the sampling
method was applied while conducting the respective research.
3.4 Research instrument and pilot study
As already mentioned, a questionnaire has been used for completing the respective
research. The questionnaire has been outlined while taking into account the research topic as
well as the recent trends within the industry. There are different advantages as well as
disadvantages of using a questionnaire in the research. While designing the research
questionnaire, the researcher ensured that simple language has been used so that it is easier for
the respondents to understand as well as provide their responses. Once the questionnaire was
designed, it was tested in order to analyze its validity as well as reliability. In order to test the
questionnaire, the researcher asked some of participants in the sample to provide responses to the
same (O'Hara and Zhou, 2021). This helped the researcher in developing an understanding about
the effectiveness of the questionnaire. It was found that there were some questions that were not
as effective and the respondents were not able to understand the same. Therefore, I changed
some of the questions making sure that the respondents were able to answer the same in an
effective manner. New questions were added keeping in mind that they were effective as well as
the respondents were able to understand the same. This will encourage receiving responses in
much more depth and hence, allow the researcher to make valuable conclusions. Therefore, it
can be said that it is important to test the research instrument to make sure that effective
information is gathered so that the findings or the results that are obtained, are authentic as well
as reliable.
3.5 Data analysis and research limitations
Data analysis is another important aspect of a research that involves analyzing all the data
that has been gathered from the respondents. The researcher can analyze the data using different
tools in order to ensure that effective outcomes as well as findings are obtained. Data analysis is
also important because it helps in developing an understanding about the problems that are faced
by an organization. Apart from this, data analysis allows the researcher to analyze, organize,
interpret as well as present the data as well as the findings in an effective manner. In context to
this research, Excel has been used for analyzing the quantitative data that will be gathered from,
the respondents. While conducting the research, there are some limitations that were encountered

and can thus affect the overall outcomes of the same (Qian and Chen, 2021). For instance, time
and cost were among limitations that affected the researcher to carry out the study in an effective
manner in order to make sure that the study was completed within the specified time duration.
Apart from this, it was observed that some of the respondents did not provide responses for some
of the questions. Thus, this impacted the overall findings of the study in an effective manner.
bias is one of the other forms of limitations that the researcher can come across while conducting
the research.
Chapter 4 Findings (results) and Analysis
Theme 1: Knowledge about recruitment and human resources
Q1. Do you have any knowledge about the concept of recruitment and human resources?
a) Yes 30
b) No 20
a) Yes b) No
0
5
10
15
20
25
30
35
30
20
Chart Title
Interpretation – Recruitment as well as human resources are important for the overall
success of a company. They can help the company in achieving its goals as well as objectives in
an effective manner. From the above graph, it can be analyzed those 30 respondents out of the 50
respondents stated that they were aware about the concept of recruitment as well as human
resources. This is because they had either read about it somewhere or were a member of the

human resources team in their respective organization. They also stated that it is important for
any organization to develop effective recruitment strategies so that the company is able to hire or
recruit experienced as well as qualified employees. This is because the candidates can help the
organization in attaining its goals as well as objectives in an effective manner. Apart from this, it
can also be interpreted that the remaining 20 respondents stated that they were not aware about
the concept of recruitment and human resources in the workplace. This is because they had not
read or studied about the same anywhere.
Theme 2: Challenges for recruitment and human resources
Q2. What are the challenges for recruitment and human resources for the corporate
events industry UK?
a) Lack of a strong employer brand 15
b) Lack of qualified candidates 20
c) Under developed job descriptions 15
a) Lack of a strong employer
brand b) Lack of qualified
candidates c) Under developed job
descriptions
0
5
10
15
20
25
15
20
15
Chart Title
Interpretation – The corporate events industry in the United Kingdom is one of the
major contributors towards the overall economic development of the country. From the above
graph, it can be stated that out of the 50 respondents, 15 respondents were of the view that one of
the major challenges recruitment and human resources for the corporate events industry UK is a
lack of strong employer brand. This means that most of the corporate event organizations within

the industry operate on a small to medium scale. Due to this, there are not a lot of organizations
that operate on a large scale. Apart from this, out of the remaining respondents, 20 stated that
there can be a lack of qualified candidates and this can also be cited as one of the major
challenges for recruitment and human resources in the corporate events industry. Lastly, it can be
interpreted that the remaining 15 respondents stated that under developed job descriptions are
one of the challenges and this is because these types of job descriptions would not help corporate
event organizations to attract the qualified as well as experienced candidates from the industry.
Therefore, these are some of the challenges for recruitment and human resources that were stated
by the respondents. The different challenges of recruitment as well as human resources can affect
the overall success of the industry on the whole. As a result, the overall performance of the
organizations operating within the industry will be impacted in a negative manner. On the other
hand, employees working in the industry, who are satisfied with their respective jobs, within the
industry, are not able to put in their best efforts for getting the tasks assigned to then completed
on time. Therefore, it is important to focus on creating and developing strategies that can help in
completing the same.
Theme 3: Different measures to overcome the challenges
Q.3 What are the different measures to overcome the challenges for recruitment and
human resources?
a) Provide effective training 12
b) Develop clear job descriptions 10
c) Provide a positive work atmosphere 8

a) Provide effective training b) Develop clear job
descriptions c) Provide a positive work
atmosphere
0
2
4
6
8
10
12
14
12
10
8
Chart Title
Interpretation – In order to overcome the challenges for human resources and
recruitment within the corporate events industry, there are different measures that can be
adopted. From the above graph, it can be stated that 12 out of 50 respondents stated that one of
the measures that the corporate events industry can involve is to provide effective training to the
workforce. This is important because it ensures that they acquire new skills as well as get a
chance to enhance their existing knowledge. As a result, they will put in more efforts as well as
work in a productive manner. on the other hand, out of the remaining respondents, 10
respondents stated that clear and concise job descriptions should be developed. This is because
they help in attracting the attention of experienced and qualified candidates. Lastly, the
remaining 8 respondents stated that the workers or the employees in the workplace should be
provided with a positive work atmosphere. This helps in increasing their overall morale as well
as confidence and hence, they work in a much more productive manner. Therefore, it can be said
that these are some of the measures that can be adopted for overcoming the challenges for human
resources as well as recruitment in the corporate events industry. Thus, if organizations operating
within the respective industry implement the measures that are mentioned above, they will be
able to attract as well as retain the best talent. Also, this will ensure that the industry is able to
attract a greater number of clients and thus, fulfil their requirements with the help of their
employees who are trained and also have an adequate experience in the same. As a result, the
overall economy of the country will also increase and hence, this is beneficial not only for the
organizations, but also for the industry on the whole.

Theme 4: Importance of recruitment
Q4. In your opinion, is recruitment an important component of the human resources?
a) Yes 40
b) No 10
40
10
Chart Title
a) Yes b) No
Interpretation – Recruitment forms an important component of the human resources
because it helps organizations in hiring as well as recruiting high-performing employees as well
as retaining them for a longer period of time. From the above graph, it can be interpreted that out
of 50 respondents, 40 respondents were of the viewpoint that recruitment is an important aspect
of human resources that helps an organization in attracting the best talent within the industry. not
only this, it also identifies the existing as well as future hiring needs in the workplace and hence
increase the pool of candidates in the company. They also stated that effective recruitment
strategies help in increasing the success rate of the organization as well as the events industry on
the whole. Apart from this, the remaining 10 respondents stated that recruitment is not important
because it involves a lot of expense for the firm and also sometimes, the firm can lose out on
talented as well as experienced candidate. They also said that in some cases, a company can end
up hiring candidates who are not productive or efficient. Hence, the recruitment process can only
add up to the expenses of the firm which is why the remaining respondents stated that
recruitment is not an important component of human resources.

Theme 5: Importance of hospitality industry
Q5. What is the importance of hospitality industry for the economic development of a
country?
a) Generates employment 15
b) Increased foreign exchange earnings 10
c) Promote direct foreign investment 12
d) Boost for local industries 13
a) Generates
employment b) Increased foreign
exchange earnings c) Promote direct
foreign investment d) Boost for local
industries
0
2
4
6
8
10
12
14
16 15
10
12
13
Chart Title
Interpretation – The hospitality industry is among the most important industries within a
country and can contribute to its overall economic development. From the above graph, it can be
stated that out of the 50 respondents, 15 respondents stated that the hospitality industry is
important because it helps in generating employment for a large number of people. This further
leads to a contribution towards the overall development of the economy. On the other hand, out
of the remaining respondents, 10 stated that the hospitality industry of a country helps in
increasing the foreign exchange earnings of the country. This is because people from different
parts of the world travel and hence, make bookings for their stay at some or the other
organization of the hospitality industry. Out of the remaining 20 respondents, 12 stated that the
industry promotes direct foreign investment which is not only beneficial for the industry or the
organization, but also the country on the whole. Lastly, the remaining 13 respondents out of the

50 were of the view point that the hospitality industry acts as a boost for the various local
industries within the country. This is because the organizations operating within the industry
work in coordination with different sectors. Hence, this is beneficial not only for the overall
growth of the local industries, but also for the country on the whole. Hence, these are some of the
responses that were obtained regarding the importance of hospitality industry for the overall
economic development of a country.
Theme 6: Different components of the tourism and hospitality industry
Q6. In your opinion, what are the different components of the tourism and hospitality
industry?
a) Accommodation 20
b) Travel and Lodging 20
c) Food and Beverage 10
a) Accommodation b) Travel and Lodging c) Food and Beverage
0
5
10
15
20
25
20 20
10
Chart Title
Interpretation – The hospitality industry is considered to be among the largest industries
that contribute to the overall growth as well as development of an economy. There was a total of
50 respondents in the sample for this study, 20 out of which stated that accommodation is one of
the key components of the tourism as well as hospitality industry. This is because it includes
food facilities for the guests and that there are two types of accommodations such as serviced
accommodation as well as self-catered accommodation. Apart from this, from the remaining

respondents, 20 respondents stated that travel and lodging is a key component of the tourism and
hospitality industry. This is because when people travel from one place to another, they have to
travel as well as lodge into some or the other hospitality service provider. It can also be
interpreted that the remaining 10 respondents stated that food and beverage is also an important
component of the tourism as well as hospitality industry. This is because the hospitality
organizations also offer food and beverage services to the guests. This helps in making their stay
more memorable as well as enjoyable at the same time. Hence, these are the different key
components of the tourism and hospitality industry. By focusing on these components as well as
developing effective strategies, organizations operating within the hospitality industry can attract
a greater number of guests as well as provide them with a memorable experience during their
stay. Therefore, it can be stated that all of the different components of the respective industry
work together to ensure that the overall economy of a country grows in a significant manner.
Theme 7: Importance of corporate events
Q7. What is the importance of corporate events for different organizations?
a) Boost company’s morale 10
b) Increased employee engagement 15
c) Generate innovative and unique ideas 20
d) Celebrate company successes 5
0
10
20 10 15 20
5
Chart Title
Interpretation – Corporate events keep taking place from time to time and different
organizations conduct corporate events from time to time. When the respondents were asked to
provide their response for this question, there were different responses obtained. Out of the 50
respondents, 10 respondents stated that corporate events are important because they help in

boosting the overall morale of a company. The employees are satisfied with their jobs and hence,
put in great efforts in order to complete the tasks that they are expected to complete. On the other
hand, 15 respondents stated that corporate events that are conducted by organizations, help in
increasing the engagement among the employees. This is important because during corporate
events, the employees get a chance to learn new skills as well as enhance their existing
knowledge. As a result, they implement the same into their jobs and hence, there is an increase in
their engagement towards their respective jobs. the majority of the respondents, i.e., 20
respondents stated that corporate events allow the employees to develop interest in their jobs and
as a result, they come up with unique as well as innovative ideas that can be implemented for
solving a particular problem in the workplace. There can be various reasons why company
conducts a corporate event. These can include some major announcement, training and
development purposes etc. In context of the respective survey that was conducted, the remaining
5 respondents stated that a company can conduct a corporate event in order to celebrate its
success such as achieving a milestone. Hence, it can be interpreted that corporate event are an
important component of an organization and are beneficial for achieving the overall
organizational goals as well as objectives.
Theme 8: Key elements of corporate events industry
Q8. What are the different key elements of corporate events industry?
a) Understanding the purpose of event 20
b) Draft a plan 10
c) Target audience 20

a) Understanding the
purpose of event b) Draft a plan c) Target audience
0
5
10
15
20
25
20
10
20
Chart Title
Interpretation – The corporate events industry is comprising of different key elements
that ensure that the different events that are conducted or hosted by various organizations, are
conducted in an effective manner and are thus, successful. From the above graph, it can be
interpreted that one of the major elements of the corporate events industry is to understand nature
as well as purpose of the event as stated by 20 out of 50 respondents. 10 respondents stated that
drafting a plan is very important because it can help in planning out the different activities that
would take place during the event. Developing a plan is also helpful in identifying as well as
assessing the different threats and risks that can affect the overall event. Lastly, the remaining 20
respondents stated that the while hosting or conducting an event, one of the major things that
have to be kept in mind is that target audience. Furthermore, they stated that if the target
audience of the event is not defined clearly, the overall success of the event can get affected. As
a result, the event will not be carried out as expected. Therefore, it can be said that these were
some of the key elements that collectively make up the corporate events industry and hence,
must be taken into account by an organization while conducting or hosting a corporate event for
its employees. The corporate events industry is a large industry that can contribute to the overall
economic development of a country to a great extent. It is important to ensure that the different
elements of the industry work in cooperation as well as coordination. This is important because it
helps in ensuring that not only the events are successful, but also that the industry is able to
attract a greater number of clients from different industries across various industries.

Chapter 5 - Discussion of findings
By undertaking this research, there were different findings that were attained and have
helped in making useful conclusions. It can be said that an event can be defined as a
phenomenon that is conducted by different organizations for various purposes. It was found that
the majority of the respondents were aware about the concept of recruitment as well as human
resources (Sun, 2021). They stated that they had read about the same somewhere or were a part
of the human resources. Recruitment is an important component of the human resources as it
helps the organization in attracting a greater number of candidates who are experienced as well
as qualified. It was also found that there are different challenges for recruitment and human
resources within the corporate events industry. These can include a lack of effective training as
well as development opportunities to the employees (Vrchota and et.al., 2021). Apart from this,
it was also found that underdeveloped job description is another challenge that can affect the
recruitment process within the corporate events industry. It was found that different respondents
had different viewpoints regarding the challenges for recruitment as well as human resources.
This is because some of them stated that some organizations within the corporate events industry
do not have a strong employer brand due to which they are not able to attract a greater number of
candidates. Apart from this, some of the respondents stated that there can be a lack of a qualified
candidates and this can affect the overall outcome of the events.
There are different measures that can be adopted in order to overcome these challenges
and this is important because it can help the organizations in attracting qualified as well as
experienced professionals. There are some of the measures that the respondents stated that
should be adopted such as provide effective training to the workers to make sure that they are
able to develop new skills as well as enhance their existing knowledge. Apart from this, it is
important to develop effective as well as clear job descriptions. This is one of the measures that
can be adopted because it will help in attracting candidates who possess adequate experience of
working in the industry as well as are qualified (Wang and Macy, 2021). A positive work
experience should also be provided to the employees as this help in boosting their morale. As a
result, they work in an effective manner to make sure that the event is carried out in a successful
manner. One of the other important findings of the study was that a significant number of
employees stated that recruitment is an important component of the human resources. They said
that this is because the process allows the various organizations within the industry to reach out

to as well a s attract more efficient as well as productive workforce. Apart from this, recruitment
also helps in identifying as well as assessing the different hiring needs within the industry and
fulfilling the same.
Undertaking this study has been an important as well as learning experience as it has
helped the researcher in gaining useful insights about the corporate events industry. As already
mentioned, there are different challenges that are associated with the recruitment as well as
human resources. While conducting the research as well as analyzing the findings, it was found
that there were some respondents who were initially resistant towards answering the questions
(Wang, Kong and Zhang, 2021). it can be said that it is important for the companies operating in
the corporate events industry to take into account the different threats as well as challenges into
account because this helps in developing effective strategies in order to overcome the same.
Companies that provide effective training as well as development opportunities to the employees
or workers within the industry, ensures that there is an increase in the job satisfaction of the
employees. But while undertaking this study, there were certain limitations that the researcher
came across. These included time as well as budget constraints and hence, this affected the
overall outcomes of the research. It can also be said that the hospitality industry is one of the
most important industries within any country that significantly contributes towards the overall
economic development of the country. The reason for this is that the industry is primarily
focused on providing the guests with a lasting as well as memorable experience.
Apart from this, the hospitality industry also employs a large number of people across
different sectors such as travel, accommodation and lodging etc. Another reason why hospitality
industry is important for the overall economic development of a country is that it provides an
opportunity to the local people to accelerate their existing careers. The industry also promotes a
development of the overall infrastructure of the country. This is because it helps in attracting the
attention of the people from different parts of the world. Hence, this further contributes to the
government revenue and also helps in the preservation of the national heritage as well a culture.
There were a lot of respondents who agreed to this and said that the hospitality industry within
an organization can significantly contribute to the overall development of a country (Wang,
Kong and Zhang, 2021). Therefore, lit can be stated that while undertaking this research, there
were a lot of new insights that were developed about the challenges for recruitment as well as

human resources. Apart from this, there are different measures that can be taken in order to
overcome these challenges and this was another aspect of the respective research study. There
are different types of events that are conducted from time to time within the United Kingdom and
the corporates keep conducting various events. There can be different reasons why a company
might conduct a corporate event such as for training purposes etc. Therefore, it can be stated that
while there can be various challenges that are faced by the organizations operating within the
hospitality as well as the corporate events industry. hence, in order to overcome the same,
various measures that are mentioned above, can be adopted in an effective manner.
Chapter 6 - Conclusions and Recommendations
From the above report, it can be concluded that the hospitality industry is one of the most
important industries for any organization. This is because it ensures that the industry is able to
attract a greater number of qualified as well as experienced professionals. Also, the hospitality
industry contributes to the overall economic development of a country. This is because it
provides employment to a large number of people. But there can be various challenges that the
industry can come across while conducting their business operations in an effective manner.
These challenges can include underdeveloped job descriptions as well as lack of effective
training. These challenges can further impact the overall performance of the industry on the
whole as well as the events that are conducted. Apart from this, there are also different measures
that can be taken to ensure that these challenges are overcome. There are different types of
measures that can be taken in order to overcome the same. Effective training should be provided
to the workers within the industry in order to ensure that the goals as well as objectives are
attained. Also, by creating a positive job description, the company can attract a greater number of
qualified as well as experienced employees. Lastly, it can also be concluded that a positive
atmosphere should be created within the workplace of the organizations that are operating in the
corporate events industry. Thus, these are some of the conclusions that can be made from the
respective study and the recommendations are as stated below.
By undertaking this research as well as analyzing the findings, there are some
recommendations that can be made to make sure that the events are conducted in an effective
manner. For instance, the events industry is recommended to develop effective strategies as well
as clear and concise job descriptions in order to ensure that they are able to attract a greater

number of candidates. Apart from this, another recommendation that can be made is that the
organizations within the industry should also ensure that the different resources available should
be utilized in an effective manner. The attendees should be kept informed about the events that
take place and this can be done through emails or messages. It is important for the organizations
as well as the industry on the whole to make sure that the resources that are available in the
company. Apart from this, another recommendation that can be made for the researcher is that in
order to make sure that the data gathered is effective, it is important to adopt the ethical
considerations. This will help in completing the research in an effective manner. Lastly, it can be
said that if these recommendations are taken into account, the researcher will be able to complete
the research in an effective manner and also make sure that the intended goals as well as
objectives of the study are obtained. Also, the industry will be able to attract more corporate
events and ensure that the clients are satisfied and that the events are successful.

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Appendix
Questionnaire
Q1. Do you have any knowledge about the concept of recruitment and human resources?
a) Yes
b) No
Q2. What are the challenges for recruitment and human resources for the corporate
events industry UK?
a) Lack of a strong employer brand
b) Lack of qualified candidates
c) Under developed job descriptions
Q.3 What are the different measures to overcome the challenges for recruitment and
human resources?
a) Provide effective training
b) Develop clear job descriptions
c) Provide a positive work atmosphere
Q4. In your opinion, is recruitment an important component of the human resources?
a) Yes
b) No
Q5. What is the importance of hospitality industry for the economic development of a
country?
a) Generates employment
b) Increased foreign exchange earnings
c) Promote direct foreign investment
d) Boost for local industries
Q6. In your opinion, what are the different components of the tourism and hospitality
industry?
a) Accommodation
b) Travel and Lodging
c) Food and Beverage
Q7. What is the importance of corporate events for different organizations?

a) Boost company’s morale
b) Increased employee engagement
c) Generate innovative and unique ideas
d) Celebrate company successes
Q8. What are the different key elements of corporate events industry?
a) Understanding the purpose of event
b) Draft a plan
c) Target audience
Q9. Any recommendations or suggestions