Exporting Strategies Research 2022

EXPORTING STRATEGY 1
Exporting strategy
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EXPORTING STRATEGIES 2
Cochlear limited company is in the business of producing devices that help people with hearing
impairments to have a quality life. The company is situated in Australia but it has managed to
expand operations into American markets and the unchartered markets of japan and china. The
business world is quite dynamic and without proper strategies for navigating the available
obstacles, remaining operational will be difficult to leave alone to export products. Cochlear
limited ventured into export business by adopting various strategies which are not limited to;
Research and development
The cochlear company has invested a lot in research and development to ensure that they
produce devices that really suit the target market and also to ensure that they understand all the
factors which influence the export business. The research has resulted in quality devices that
attract attention on their own because they produce magical results when implanted into patients.
This is the most effective way of marketing products as quality products attract the market
(Albornoz, et al.2012, pp.26). The company also researched a lot about its foreign target markets
like America. The company realized that to succeed in America, time is needed as approval by us
food and drug administration takes time and thus patience is key to survive in the American
export market. The company also knew that it needed export experience before venturing into
Asian markets and chose to export to America to gain the needed experience.
Establishing a relationship with experts
The company ensured that it had subsidiaries in the export target market. The main purpose of
the subsidiaries was to ensure that the importing country had good standing with the cochlear
company to penetrate the market easily. The subsidiaries acted as support bases for the company
to ensure there is limited product resistance (Gaur, et al.2014, pp.16). The company used US
connections to penetrate the Japanese and Chinese markets and this worked well for them like in
the case of Japan where America had talks with japan so that American companies can have
more market access in Japan and this helped cochlear exports to japan.
Affordability of the products
Cochlear used the strategy of ensuring that the exported products are affordable to the target
market so that many people can benefit from the products. The company in japan collaborated