Managing Information and Technology

Managing information
and technology

Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Introduction of company.........................................................................................................................3
Background of company..........................................................................................................................3
Products and services of company...........................................................................................................4
Analyze the competitive environment of company..................................................................................4
Analysis of inbound logistics, operations and outbound logistics............................................................7
Analysis of two supporting activities in Porter's Value Chain of the business.........................................8
Identification of key value adding activities with justification................................................................8
CONCLUSION...........................................................................................................................................9
REFRENCES............................................................................................................................................11

INTRODUCTION
In today’s time information technology is considered as essential part of business because
it is related to cost of doing business as well as opportunities to conduct more business at local,
national and international level (Galliers and Leidner, 2014). Through it firm able to gain
numbers of benefits such as increase value, quality, productivity, processing and so on.
Organization selected for this assignment is Boots which is operating in Pharmaceuticals, beauty,
healthcare and photography industry. It is founded by John Boots in year 1849 and their head
office is located in United Kingdom. This firm is nested in different locations such as UK,
Thailand, Republic of Ireland, South Korea and Bahamas. Topics covered in this report are brief
introduction of company, analysis of completive environment analysis and value chain as well as
it will also include key value adding activities.
MAIN BODY
Introduction of company
Boots United Kingdom Company is formerly as Boots the chemists and it is trading as
Boots. Respective firm is pharmacy and health and beauty retail chain at United Kingdom and
other nations. Respective company is one of the largest retailer in UK as well as Ireland, in both
term i.e. revenue and numbers of stores or shops. They have nearby 2500 stores across the both
location, which is from local pharmacies to big health and beauty store (Freund and Jones, 2014).
Respective company shops are generally nested at high streets as well as at shopping centers.
They generally sell numbers of health as well as beauty products and they also provide hearing
as well as optician care services in their store. This firm operating a retail website from 1997
which run a loyalty card programmes known as The Boots Advantage Card through which they
able to attract as well as retain customers for long time. Its subsidiaries companies are Boots
Opticians and Boots retail Ireland. There are approx 56000 employees are working at UK
location and 1900 are at Ireland.
Background of company
Boots Company is launched by John Boot in year 1849 after death of his father in 1860,
Jesse Boot helped his mother from the age of 10 in running family’s herbal and natural medicine

shop at Nottingham that was integrated as Boots and Co. Ltd in 1883 and it become Boots Pure
Drug Company Ltd. in 1888. Then at 1920 Jesse Boot sold respective company to the American
United Drug Company. After than in 1933 Boots is sold back to the British because of
implementation of deteriorating economic circumstances at North America. In 1971 the Boot
Pure Drug Company name changed to The Boots Company Limited, slowly business of
company is expanding. In between 1898 and 1966 several branches of Boots are incorporated
lending library department named as Boots Book Lover’s Library (Durugbo, 2014). In year 1987
Boots Opticians Ltd was established with the acquisition of Curry and Paxton Ltd. as well as
Clement Clarke Ltd. and Boots become second largest optical retail chain at United Kingdom.
Moreover in 2009, Boots optical acquired one the oldest optician chain i.e. Dollond & Aitchison.
Products and services of company
Boots is operating its business at Pharmaceuticals, beauty, photography and healthcare
industry operating at United Kingdom, Republic of Ireland, South Korea, Bahamas and Thailand.
They are offering their wide range of products and services through various brands such as No 7,
Natural Collection and Soap and Glory – Skincare Soltan – Sun Cream. They offer wide range of
products and services such as prescription medicine sold through pharmacies, non prescription
medicines, huge range of health and beauty products that include electrical products like shaver,
hairdryers, electronic toothbrush and so on (Busse, Meinlschmidt and Foerstl, 2017). Along with
this respective company also offer lunch time food and drinks that are available as a section of a
Meal Deal promotion as well as they also provide other products like optical, cloths for babies
and many more. Boots have another section of service i.e. photography which include digital as
well as kiosk printing services.
Analyze the competitive environment of company
Competitive environment is considered as dynamic external system on the basis of which
business operates, competes as well as functions. According to this if a particular industry has
more numbers of sellers then company face huge competition at marketplace whereas if there is
less numbers of sellers of specific products or services then the competition is low (Shahar, Satar
and Bakar, 2019). For example there are numbers of companies operating in fast food industry
which show high competition at the respective industry. On the other hand there are technical
based industry have low competitive environment because there are limited company that are