Organizational Change Analysis of Coca Cola Company

Running head: EXTERAL ENVIRONMENT ANALYSIS
EXTERNAL ENVIRONMENT ANALYSIS
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1EXTERNAL ENVIRONMENT ANALYSIS
Executive Summary
The respective paper is an organizational change analysis of the company Coca cola. The coca-
cola company is considered to be one of the largest and most famous beverage industries in the
whole world. Organizational change analysis of a company is necessary because a company is
required to analyze its external and internal environment, its advantages and disadvantages in
order to create changes in the organizational structure as well as its operations and functions for
the development and enhancement of its business. Therefore, since Coca-cola company has
unprecedented reputation and fame in the world of business, therefore, it is necessary for them to
make internal analysis for organizational change in present and in future for futuristic prospects.

2EXTERNAL ENVIRONMENT ANALYSIS
Table of Contents
Introduction.................................................................................................................................................3
Discussion....................................................................................................................................................4
Overview of the company.......................................................................................................................4
Coca Cola Company and organizational change......................................................................................4
Present Condition of Coca Cola Company...............................................................................................6
Organizational Change Management in Coca Cola Company..................................................................7
Need for change in Coca Cola......................................................................................................................8
Importance of Change in Coca Cola.............................................................................................................8
Organizational Change Management Theories utilized by Coca Cola......................................................9
Kotter’s 8 step model for Change in Coca Cola Company......................................................................10
Lewin’s Change Management Model of Coca Cola Company................................................................11
Barriers the company can face..................................................................................................................13
Ethical Issues the Company can face.........................................................................................................13
Conclusion.................................................................................................................................................14

3EXTERNAL ENVIRONMENT ANALYSIS
Introduction
The respective paper is an organizational change analysis of the company Coca cola. The coca-
cola company is considered to be one of the largest and most famous beverage industries in the
whole world. The process by which the organizational structure and its people are transformed
from the current state to the expected and desired futuristic state so that the short term as well as
long term organizational goals is met with is called organizational change (Hayes 2018). The
process or organizational change management provides the members of the organization with
courage and ability to accept change in the existing environment of the business. In an
organization or a company, changes can be numerous as well as multidimensional. For instance,
change in the technology utilized inside as well as outside the organization, changes in
operations and strategies. A company is required to implement individual as well as collective
strategies to cope with each type of change. Therefore, it has to be always remembered that
change is inevitable and it has to be accepted, weather gladly or unwillingly. In order to create a
change or transform the organization partly or completely, the respective company would be
requiring to analyze the internal as well as the external environment of the company holistically.
It should also introspect and analyze its advantages and shortcomings to change or modify their
operations and functions. Such changes are meant for growth and development of the
organizations. Therefore, since Coca-Cola Company has a large business base, a large paradigm
of operations and unprecedented reputation and fame in the world of business, therefore, it is
necessary for them to make internal analysis for organizational change in present and in future
for futuristic prospects.