Managing Information and Technology

Managing Information and
Technology
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Table of Contents
Introduction......................................................................................................................................3
Background information..................................................................................................................3
Products and services.......................................................................................................................4
Analysis of the competitive environment (Porter’s 5 Force analysis with justifications)...............4
Inbound logistics..............................................................................................................................6
Operations........................................................................................................................................6
Outbound logistics...........................................................................................................................6
Two support activities in Porter's Value Chain ..............................................................................6
Value adding activities.....................................................................................................................6
Deployment of information technology (IT) ..................................................................................6
Conclusion.......................................................................................................................................6
References........................................................................................................................................8
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Introduction
Managing information technology is said to be the actions taken into consideration by a
business organisation in order to take right decisions to gain competitive advantages. Basically,
resources in relation to information technology is specifically managed in relation to all the
needs and requirements of a company. Under this report, organisation which is utilised to show
the management of information system is Coca-Cola (Cresswell, Bates and Sheikh, 2013). It is
an American carbonated soft drink manufacturer which was found in the year of 1886 and
invented by 19th century by John Stith Pemberton. This report is going to be enclosed with
different models like Porter’s 5 Force analysis, Porter's Value Chain model and it will also put
light on different value adding activities done by the company to gain competitive advantages.
Away with this, report will also cover the information in relation to operations, inbound and also
outbound logistics as well. Lastly, deployment of information technology (IT) is also be
performed, which would lead the company to gain number of ideas for bettering their IT
solutions at workplace.
Background information
One of the famous carbonated soft drink manufacturer i.e. Coca-Cola which was found in
the year of 1886. Primitively, this organisation marketed as a temperance drink and intended as a
patent medicine. In late 19th century, this carbonated drink was invented by John Stith
Pemberton & later on, it was specifically purchased by Asa Griggs Candler (a businessman).
This action, which was taken by Asa changed the whole viewpoint of the whole world,
whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market
throughout the 20th century. If it is talked about drink's name which was utilised was specifically
originated from Coca leaves, and kola nuts (a source of caffeine). The current formula of Coca-
Cola remains a trade secret, although a variety of reported recipes and experimental recreations
have been published. Along with this, it is said that company is holding more than, 3,900
sparkling product related choices offered by business firms (Marchewka,2014). This led Coca-
Cola, to become one of the famous valuable along with the recognizing brand in all over the
world. Including this, it has been examined that Coca Cola is also holding a brand portfolio
considering an amount of 21 billion-dollars (Pearlson, Saunders and Galletta, 2016). This
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organisation (Coca-Cola) is also working in more than 200 nations, which made this organisation
much more fruitful in nature.
Products and services
In present time, Coca Cola, which is one of the famous soft carbonated drinking
manufacturer developed different syrups along with the finished beverages. Here, number of
products like water and sports drinks, sparkling soft drinks, dairy and plant based drinks, juice,
coffee and tea as well. Including this, These brands include Coca-Cola Zero, Diet Coke, Dasani,
vitaminwater, Fanta, Sprite, Minute Maid, Powerade, Del Valle, Simply, Gold Peak, Georgia and
so on.
Analysis of the competitive environment (Porter’s 5 Force analysis with
justifications)
Porter’s Five Forces Analysis of Coca Cola:
Porter's Five Forces is a model that recognizes and examines five serious powers that
shape each industry and decides an industry's shortcomings and qualities. Five Forces
examination is as often as possible used to distinguish an industry's structure to decide corporate
technique. Watchman's model can be applied to any portion of the economy to comprehend the
degree of rivalry inside the business and improve an organization's long haul benefit. The Five
Forces model is named after Harvard Business School educator, Michael E. Porter. This model
was found by Michael E Porter, which helps organisations in performing strategic analysis in
order to examine the competition within the industry in which they are performing operations.
Basically, this tool that has been taken into consideration aid a company in analysing different
critical forces, which affects competition within the industry. Including this, five forces that this
model evaluates are a part of every industry and every market. Away with this, Coca Cola has
also utilised this tool to improvise, their decision making process through evaluating rivalry
within the beverages sector (Schwalbe, 2015). These forces are bargaining power of suppliers,
bargaining power of buyers/customers, threat of new entrants, threat of substitutes and
competitive rivalry between existing players within beverages sector.
Bargaining power of suppliers: Suppliers' bargaining power is weak in nature within
beverage industry. It is so on the grounds that the quantity of providers is high and the
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