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External and Internal Environment Analysis | MSNBC report

   

Added on  2019-12-28

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STRATEGIC MANAGEMENT
External and Internal Environment Analysis | MSNBC report_1
Table of ContentsINTRODUCTION......................................................................................................................1Corporate profile....................................................................................................................1STRATEGIC ANALYSIS.........................................................................................................2Competitive forces..................................................................................................................2Macro environment analysis...................................................................................................2Competencies and strengths...................................................................................................3Weaknesses.............................................................................................................................4STRATEGIC PURPOSE...........................................................................................................5Core purpose and mission......................................................................................................5Main goals and vision.............................................................................................................5Guiding principles and core values........................................................................................6STRATEGIC OPTIONS FOR GROWTH.................................................................................6STRATEGY IMPLEMENTATION..........................................................................................9ESSENTIAL CONDITIONS...................................................................................................11REFERENCES.........................................................................................................................12
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INTRODUCTIONThe process of strategic management is the plan or pattern of a company with which itcan attain their desired objectives. Such procedure is involved in decision makingmanagement, top level management that is led by company’s president and chief executiveofficer. If an organization have an effective strategic management then it can get strongresult, which is the core aim of any business. The strategic management is also defined as agroup of formulation, implementation and evaluation of cross-functional decisions that makeit possible for the business to reach its objectives. The following paper is being developed foranalysing MSNBC unit strategic management. It is the biggest broadcasting company ofAmerica that facilitates distinct type of information to consumers regarding varied aspects. Atpresent news channels are not just offering information in relations to organization but alsoavails distinct knowledge type. In this context, the report here is focusing on external andinternal environment analysis as well as its influences on MSNBC unit. Also, the content isfollowed by few recommendations to effectively implement strategic options for increasingshareholder value and customer base. These strategic options are determined by conductingSWOT analysis of company. Several secondary sources have been utilized for collectingrelevant and authentic data. Corporate profile MSNBC is a cable and satellite channel of America that is being owned by the Groupof NBC Universal News that offers news and commentary related to political events. Thecompany is also a division of NBC Universal. MSNBC is developing as a profitable andsuccessful unit since the year 1996. The organization faces varied challenges for maintainingits position in the sector. It is the main reason, which leads the firm to stress on competitivetactics over the next three years for retaining position in competitive market and earning morevalue for shareholders (Alkhafaji and Nelson, 2013). The particular channel is mainly usefulfor those entities who wish to receive political information about nation as well as forindividuals who want to engage with political parties and their related activities. The cablenetwork has distinct channels like CNBC World, CNBC, The Weather Channel, NBC, golfchannel and NBCSN. All channels offers information in single English language and if anyconsumer want translation in other language then the digital box is provided by organizationto convert the language. During the period of 2014, the total ratings of MSNBC in age groupof 25 to 54 has been declined by 20 percent. MSNBC only leads in demographic amongHispanics and African-Americans (Austin and Pinkleton, 2015). 1
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STRATEGIC ANALYSIS Competitive forcesTo determine external environment of MSNBC, the model Porter’s Five Forces can beapplied to identify its total number of competitors in the market of America. There are manyother cable channels in the country like The Blaze, BBC news channel and WFIO TV. Also,all such channels are involved in broadcasting live telecast and English news to peopleregarding distinct concerts (AUTHOR, 2014). There is high degree of competitive pressure asthere are many channels existing in the market, which is dropping down this unit’s brandidentity. Moreover, there is low switching cost of customers due to less differentiation inproduct offerings. Also, the channel of BBC news is posing threat to MSNBC because of itshuge market share, effective promotional activities, and extensive resources as well asdeveloped base of customer. All competitors can influence heavily the position of MSNBC inthe market and hence would possess negative influence on its financial activities. Thus, thereis intense competition and the company is facing major risk factor. Other risk threatening theorganization is new competitor’s potentials to make entry into American market. Newparticipants can enter the market, due to increase in globalization. It can greatly influence theMSNBC business operations due to easy access to distribution, less capital investment andlow differences in services (Chan-Olmsted, 2006). Similarly, the third factor influencing MSNBC business function is substitute cablechannels threat. Even though, the organization is offering range of channels to clients but thecompetitors have equal competency and hence there is high threat in the sector. Customerscan switch over easily to other brand, specifically due to high obtainability of substituteproducts. The last factor affecting the company is customer’s high bargaining power, due tolow service and product differentiation and clients can shift to other brands. In other terms,because of availability of many cable networks, there are many options presented tocustomers for getting services (Clegg and et.al., 2011). Macro environment analysis There are some main macro aspects that possess threat to the company. The firm’seconomic condition can change according to changes in money flow. MSNBC has beenattempting to serve less priced services to viewers, which is beyond the control as caninfluence the company’s profitability. Also, poor conditions of economy reduce the investorsand suppliers economic power that in turn lessen the opportunities of credit. The America’s2
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