Challenges in External Communication for ABC Corporation Australia

Business Communication

EXECUTIVE SUMMARY
Business communication plays important role in bridging the gap between company
and customers because it assists corporation to provide the timely information related to the
products and services. In this context, the present report shows that technological issues, poor
CRM system and inappropriate adaptation and standardization are the major issues. This has
direct impact on the growth and development of the business. Owing to this, it is crucial for
corporation to adopt the latest technologies whereby customers can be provided timely
information and their feedback can also be considered as to effectively operate the business
across the globe.

Table of Contents
INTRODUCTION......................................................................................................................1
Background.............................................................................................................................1
Problem...................................................................................................................................1
Purpose...................................................................................................................................2
DISCUSSION............................................................................................................................2
Theme1: Technology impact the Marketing effectiveness....................................................2
Theme2: Social media challenges marketing effectiveness...................................................3
Theme 3: Lack of adaptation and standardization strategies challenges marketing
effectiveness...........................................................................................................................4
Theme 4: Customer relationship management challenges marketing effectiveness..............5
CONCLUSION..........................................................................................................................6
RECOMMENDATION.............................................................................................................6
REFERENCES...........................................................................................................................7