Internal Communication Challenges Faced by Coles Group

Business Communication

EXECUTIVE SUMMARY
Communication is an essential part for all the organizations to stay in the competitive
environment. Business communication is useful to share the information between the people
who are working in or outside the organization to achieve trade advantages. In this context,
the report is related to the identification of communication barriers and challenges which
affects the business success Coles company. From the study, it has been found that the
company deals with issues such as leadership issues, cultural differences and lack of
integration among employees. Hence, to resolve the problems and challenges, few
recommendations have been given including regular feedback of employees, lenient
management structure, employee’s engagement program, etc.

Table of Contents
INTRODUCTION......................................................................................................................2
Background.............................................................................................................................2
Problem...................................................................................................................................2
Purpose...................................................................................................................................2
DISCUSSION............................................................................................................................2
Theme 1: Technology raises internal communication challenges in the company................3
Theme 2: Leadership challenges in internal communication.................................................3
Theme 3: Cultural difference raises internal communication challenges..............................4
Theme 4: Employee feedback and collaboration...................................................................4
CONCLUSION..........................................................................................................................5
RECOMMENDATION.............................................................................................................5
REFERENCES...........................................................................................................................7
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