External Environment: Research and Analysis Portfolio

External Environment
Research and Analysis
Portfolio

Table of Contents
INTRODUCTION...........................................................................................................................3
Main Body.......................................................................................................................................3
SWOT Analysis......................................................................................................................3
Operational Impact Analysis..................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Business environment includes the factors and forces which influence the functioning of
business activities and it is uncontrollable, Organisation cannot control the factors as it is beyond
their control. The Business environment forces include suppliers, customers, government,
competitors, legal factor, social factor, political factor, environmental factor and technological
factors (Aerni, 2018). The Business environment includes the forces that can create an impact on
Organisation’s ability to maintain strong customer relationship. Global business environment
means the global forces that could influence the performance and growth of International
business. The Portfolio consist the SWOT analysis and Operational Impact analysis on the
Organisation. The Chosen Company for conducting this portfolio is Zara; it is a Spanish brand
which deals in clothing, beauty products, accessories, swimwear, shoes and perfumes. The
Organisation is located in Galicia, Spain and it was founded in 1975.
Main Body
SWOT Analysis
SWOT analysis is one of the tools of strategic management which helps in finding out the
internal factors that affects the ability of Organisation to perform in Market. The analysis
includes four factors that helps in finding out what the Company is doing well, in which field
they are lacking, how to grab the opportunities and what are threats for which firm have to
prepared.
Strength
Zara is a renowned Brand which is famous for its unique designs; the company has
various designers who understand the Brand. The Clothes of Zara is beautiful, elegant, premium
quality and the product finishing is fantastic. The Organisation has lot of varieties such as office
wear clothes, casual clothes for men, children, women and party wear clothes. Company has
strong presence in Market with varieties of stores across the globe. To enhance the brand value
and image, Zara never come in any controversies and try to handle the situation very calmly
when it came across them (Cherrad, 2020). The Brand has strong control over its Supply chain;
they get the designs form the conception to Outlet in 2 weeks.
Weakness