Marketing

Marketing

TABLE OF CONTENT
 Introduction
 Produce and evaluate a basic marketing plan for a company
 Explaining the detailed evidence based on marketing plan for an organization.
 Design a Strategic marketing plan that tactically applies the use of the 7Ps to
achieve overall marketing objectives
 Conclusion

INTRODUCTION
Marketing is the essential concept for the firms to analyse the need of their
customers and then make decisions to satisfy those needs and wants of the
customers.
It also explains the meaning of marketing mix that will be helpful to achieve the
business objectives. Company marketing strategies will also explain by supported
marketing plan.

1) Produce and evaluate a basic marketing plan for a company
Executive summary:
 Marketing for the company is the process to promote their product or services with great
extent.
 Present marketing plan has been based on Zara products where they planning to launch
new organic beauty products for women.
 Marketing plan has been described target customers, company USP, Pricing Positioning
strategy, Distribution Plan, etc.
Target Customers:
 In order to launch the new organic beauty product company target customers are women
who obsessed with beauty products and always concern with quality of the products.
 For that, Zara has planning to launch new product enhancement as per the need of the
buyers.