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Digital Analytics Assessment

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Added on  2021-01-02

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Digital Analytics Assessment INTRODUCTION 1 Introduction to concepts, methods and frameworks of business intelligence and web analytics. 3 Critically review potential solutions for Web analytics&business intelligence applications and associated business problems.4 How to gain competitive vantage from Internet data.5 CONCLUSION 5 REFERENCES 6 INTRODUCTION Digital analytics comprisesof collection, analysis, measurement, interpretation and visualisation of data which illustrates behaviourof user on mobile sites, mobile applications and websites. This report contains concepts, methods and framework which can be

Digital Analytics Assessment

   Added on 2021-01-02

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Table of ContentsINTRODUCTION...........................................................................................................................1Introduction to concepts, methods and frameworks of business intelligence and web analytics......................................................................................................................................................1Analysis of Web metrics & business performance metrics........................................................3Critically review potential solutions for Web analytics & business intelligence applicationsand associated business problems...............................................................................................4How to gain competitive vantage from Internet data..................................................................5CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
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