Your contribution can guide someone’s learning journey. Share your
documents today.
Essential Criteria You must: 1.Work with the same team as in Assessment Task 1. Review the scenario for the case study organisation, selected in Assessment Task 1. 2.Reflectontheideaorissuethatwasraisedandresearchedin Assessment Task 1 question 11 and write what you will discuss in an upcoming meeting.Minimum 50 words required The idea that would be discussed in the next meeting is related to the creativity in the newmarketing venture. Thenextmarketingcampaignwouldbe a mixture of traditional and modern marketing campaigns in an innovative way. The number of target audience would be increased and the brand recognition will be boosted through these type of campaigns. The ideas for these type of mixed ventures in marketing would be discussed in the next meeting. 3.Research the idea or topic. Reflect on and refine the innovative idea and come up with2 innovative options to use the idea 1. Innovative options to use idea: Using social media and traditional advertising mediums together. Inserting graphics and Modern designing ideas in the traditional marketing. 2. Innovative options to use idea: Inserting on the spot experience of the coffee tasting in the stores. Special discounts and coupons for the first time buyers. 4.Plan to present idea to the team in a meeting (Minimum 100 words) a)How will you present and discuss the idea to the team in a team meeting? The team meeting is one of the most important part of any idea execution. The first thing is to address all the needs of the company and the team so that they would show enthusiasm in the creative idea. The initial approach will be to present the idea of increasing our campaigns and marketing more creatively. The idea of mixed marketing approach would be presented to the team. After taking the initial feedback, the team would be asked to present their creative ideas in the stated objective. After gathering the ideas, some of the effective ideas would be shortlisted. The final idea can be the brain child of one member or we can mix ideas to make it more attractive and efficient. The presentation of the idea can be done verbally or through the PowerPoint presentations.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
b)Select and discuss an activity that will help you to explore, develop and refine the idea with the team.(Such as brainstorming, mind mapping, 5-whys or field analysis).Provide the summary of your chosen activity in the team. Brainstorming would be the most suitable activity for the idea. Through this activity, the team members would be able to present their creative ideas and moderate it according to the marketing goals. The chosen activity for the brainstorming session would be “Run on Story” each member of the team would be given the scope to write a sentence about the execution of the new idea at a time. Then they will pass the paper to the other person, who will add another sentence to it. This way, the marketing ideas would be developed by improvising one core idea by different team members. 5.Prepare and write down how will you overcome barriers and objections to the idea?Hint: use feedback from Task 1 to help you to improve the team performance.(Minimum 50 words.) Thebarriersmighthappenintheformofcommunicationandleadership problems. Therefore, the primary objective of the team activities would be improve the team communication. The team members who have problems in active communication would get help from their peers. Team engagement activities can prove effective in this aspect. 6.Arrange a time with the assessor for the team to be observed while presenting the idea and conduct the activity and follow-up discussion. Present the idea to the team and encourage participation and further discussion using the planned activity. Idea name: mixed marketing campaign Date of presentation: 20.04.2020Time: 10.00 am Presenter: (Student name) Name of the team members attending the presentation: George, Joseph, Carolina, Asif 7.Present the idea to the team and encourage participation and
further discussion using the planned activity. Submit at least 4 presentation slides to present your ideas. (What are your innovative ideas, how the innovative ideas are beneficial, how are your innovative ideas are practical and economical, techniques to overcome barriers that may arise) Attach your presentation slides with your assessment. Observation checklist during the presentation Did student demonstrate: YesNo Techniques for overcoming barriers that may arise. Use feedback from the team to develop and refine idea. Employ communication and resolution techniques in order to deal with objections and conflicting points of view.
Assessment Task 2 Appendixes Appendix 1: Follow-up questions Afteryourassessorhasobservedyourteammeeting,answertothefollowing questions. You will provide answers to these questions to your assessor. Answers may be provided verbally or on in the space below depending on the instructions of your assessor. 1.Explain what innovation is in your own words? Innovation is the activity or a method through which creative idea or process is addressed. In the organisational context, one can say that this is the medium through which the solution to one problem or requirement is reached in a novel way. The requirements can be new or existing in the market. a)Explain different types of innovation? There are four types of innovation- Incremental- this isa kind of gradual improvement in the existing products and services Sustaining– This innovation is used for the sustained or significant improvement of a product in the existing market Disruptive– the new business structures and models or the new technology also influencesthebusinessmarket.Theseinnovationsarecalleddisruptive innovations. Radical-mostlyatechnologicalbreakthrough,thatcanchangethemarket immensely or create a new market altogether. b)What are the benefits of innovation? Better quality of work and product Increased productivity in the organisation More value addition for the customers and the manufacturer Improved employee retention and satisfaction Better grip on legal and environmental issues c)Explainhowinnovativeproposalsselectedinyourpresentationare economical and practical? The innovativeproposals selected for the presentation wouldhave enhanced influence on the new product sales of “Cafélato”. The advertisement campaigns along with the traditional marketing would be able to attract more customers than
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
the single method. The method is economical as in the mixed method, more customers can be reached in low investment. And it is practical as this innovative way would definitely be fruitful in brand awareness. 2.How do you think you performed in the team meeting? a)DidyouusefeedbackfromAssessmentTask1toimproveyourteam performance? If so, how? The feedback from the first assessment is used to improve the team performance. Team members are evaluated according to their feedback results Special areas and the drawbacks has been pointed out Personal trainings were arranged to discuss and improve the weaknesses b)Based on your impressions and feedback received from your team, how would you improve your performance? I would like to improve my decision making ability and communication abilitiesas well.My amwouldbe to improvisemy decisionmakingstances according to the situation. I want to take more calculative risks so that my team gets motivated to perform more effectively. 3.How would you build a constructive feedback and two-way communication into future team activities? a)How would you communicate key issues to colleagues? Through Personal communications Through meetings and discussions Through getting to know each other better b)What are the challenges of being innovative in an open and constructive way?
Missing innovative strategy Unmotivated employees Lack of collaboration and diversity Lack of resources and support 4.How would you implement the innovative solutions you have come up with as a team? a)What measures would you take to ensure successful implementation? The team would be continually motivated All the required support for innovative thinking and work performance would be provided Innovation work would be monitored regularly Eachteammemberwouldbegivensamescopeforinnovationand creativity b)How would you communicate the changes? Being clear and honest of the change Communicating the motif or necessity of change Communicating the elements and details of the change Suggesting the role of the employees in the change process execution Being patient so that the team can adopt in the change Training will be arranged if required. 5.Identify, promote and celebrate successes and examples of successful innovation. a)How would you identify successes in your team? The success of the team could be identified if the set goals for a project is achieved. The overall success of the team is also associated with the individual success. The team members must be satisfied with their work and they should grow through these innovative processes. b)How would you promote and celebrate success in your team? I would promote the success by effective reward system so that the team members would show extended interest in the next ventures. The rewards and appreciations
also works as motivational factor for the individual growth. The celebration of success can be done through office parties after a project completion. c)What successful innovations do you know? Provide at least 2 examples. The business idea of Uber is a great example of innovation. The success of the unique idea change the context of taxi business all over the world. people can avail the cabs at any point and time through online booking Google gives huge chance for innovation to the employees and also the innovators other than the employees. 6.Describetheinternalandexternalfactorsthatcontributetoateam becoming and remaining innovative including: a)Team characteristics Teams that are collaborative and active are the innovators. Innovation needs active thinking and passion for work. The communication and collaboration team would promote the work environment and the results will be positive for innovation. b)Theroleofgroupdynamicsanddiversity(forexamplecultural background, religion, gender) Thediversegroupsareseentobemoreinnovative.Theeffectofcultural background can be shown in individual personalities. These individuality can prove effective in decision making and innovative strategy adaptation. . c)broaderenvironmentalfactors,forexample,thecultureofthe workplace,thewiderpolitical,economic,socialortechnological environment Culture of the workplace influences the innovation. A positive work culture can give better scope for innovation as the team members would have good communication and resources for their innovation. Political factors like the governmental rules and regulations are important for ethical and legal aspects of innovation. The quality assurance is an important part of it. Social factors are important to avail the need and demand of the innovation. Technological factors are playing pivotal role in present day innovation.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
They are the main support system for the creativity implementation in lesser time and cost. 7.Explainhowactivitiescanencourageorhinderinnovationinateam, including: a)Planning and scheduling of time and activities Planning the activity and time can actually encourage the team members to be on point. They would be more active in their contribution. The planning for activities would give them better perspective of their job roles and responsibilities. Again, innovation can be slightly hindered if the time and activity restrictions are huge. Innovation must have a flexible planning schedule for its betterment. b)Modelling behaviour Modelling behaviour of the innovator can sometimes restrict the creativity as this will Reduce the scope of openness. But in the organisational context, this is important to have a team work in place. c)Providing rewards and recognition This is highly recommended that the innovator must be rewarded so that the process of innovation is multiplied. The rewarded innovators are the motivated team members. They would work more actively towards their creativity if they are rewarded aptly. d)Planning communications Effective Communications are the undeniable part of innovations. The innovation process involves several steps of its own. Therefore, the persons who are related to these steps must be integrated in a planned communication process. This will encourage the innovation. e)Providing feedback Providing feedback to the innovators is effective for the growth of innovations. The innovative team members would have the opportunity to know about their strength
and weaknesses through the feedback and work on their changes accordingly. End of Task 2