Factors Influencing Quality Systems and Controls for Consumers in the Context of TESCO

Overview
The aim of this study is to determine the internal and external factors that influence quality
systems and controls for consumers in the context of TESCO.
Overview of chosen company
Tesco is one of those organizations that managing and operating its business functions in
retail market successfully by making right decisions according to situations. With more than
360,000 workers, it effort to enhance customer’s satisfaction and provide unforgettable experience
to them. As multinational retailer, organization conduct so many activities and practices to be
competitive and productive in retail industry (How Tesco Became The UK’s Biggest Retailer (Word-
of-Mouth), 2021). From the beginning of its venture to recent time, it faces several challenges and
regarding each develop effective plans as well as approaches that may provide desire outcomes.
Aim-
To be the best place for everyone for purpose of shopping and getting better experience
during this procedure.
Objectives-
 TESCO objective is to become leading retail brand in the world and cater quality products
and services at affordable cost.
 Its goal is to enhance satisfaction of target market by 50% within 1 year.
 Its objective is to gain competitive edge and generate revenue more than key rivals within 2
years by 40%.
Number of brand existence-
TESCO may have 7,005 outlets in the world of retail where skilled and talented workers
may perform in effective and appropriate way to achieve set goal and key objectives of their
venture. It operates in more than 11 well-developed nations where business growth and success
chances accessible in bulk.
Furthermore, to reach at expected outcomes, firm may take varied initiatives such as it may
develop plan to provide reward system to customers in term of club card that keeps each shopper
coming back to supermarket and drive their attention towards conducting word of mouth promotion
(Aiello and et.al., 2020), which in return provide a lot of advantages to brand. In order to retain
potential and profitable customers, management also effort to understand and determine target
market needs.
Briefly introducing key marketing theories that will be underpinned in study
SWOT analysis-
It is one of the most commonly utilized marketing theory in the business world in the