Inditex: Analysis of SWOT, Key Service Marketing Challenges, and Recommendations

INDIVIDUAL WRITTEN
REPORT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1- Analysis of strengths, weaknesses, opportunities and threats facing the organization...........3
2- Determining organizational key service marketing challenges for the next 3 years, based on
research and analysis....................................................................................................................4
3-Analysing threats through theoretical principles of services marketing and
recommendations.........................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing is defined as procedure of promoting ventures and their products or services in
the market, where potential customers are accessible in the bulk (Das and et.al., 2021). The
current assignment will be based on Inditex, which falls under the category of leading clothing
brands in the Spain. The study will explain strengths, weaknesses, opportunities and threat facing
the company and will also define the key service marketing challenges for the next 3 years.
Furthermore, it will also specify the threats through lens of theoretical principles of service
marketing and strategic suggestions to overcome each challenge within constraint of
opportunities and strengths.
MAIN BODY
1- Analysis of strengths, weaknesses, opportunities and threats facing the organization.
The strengths, weaknesses, opportunities and threats are addressed as important they help
in analysing the key aspects of the organization which is taken as Inditex. Inditex is the company
which deals in the retail sector and this helps in channelizing the basis through which the
company is operating in the sector at large scale. The SWOT analysis is done in the tabular
format through which all the four factors are explained appropriately -
Strengths
 High degree of integration in sales and
production process is the key strength
of chosen company, which may affect
positively upon further growth and
success in the market or across national
boundary (SWOT Analysis, 2022). It
may enable firm to maintain high
extent of integration in each phase of its
sales and production procedure.
 Skilled workforce is the major strength
of Inditex, which enable organization to
take pleasure of increasing productivity
and profitability as well as improving
organizational performance level.
Weaknesses-
 Lack of focus on marketing &
promotion is the main weakness of
Inditex, which affect negatively upon
organizational growth in the
competitive market in term of
decreasing sales and customer base. It
may affect profits and sales of
company, which is not suitable for its
brand image in the market.
 Another weakness of Inditex is low
physical existence in the emerging
markets that affect buying behaviour of
consumers, especially those who may
existing in the new market. In the Asian