Factors inhibiting suzuki’s market Expansion in Australia Assignment

Running head: FACTORS INHIBITING SUZUKI’S MARKET EXPANSION IN AUSTRALIA
Factors inhibiting Suzuki’s market expansion in Australia
Name of the Student
Name of the University
Author’s Note

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FACTORS INHIBITING SUZUKI’S MARKET EXPANSION IN AUSTRALIA
Table of Contents
Chapter 1: Introduction....................................................................................................................3
1.1 Background of the study...................................................................................................3
1.2 Rationale...........................................................................................................................3
1.3 Problem Statement............................................................................................................4
1.4 Aims, Objectives and Research Questions.......................................................................5
1.5 Research Structure............................................................................................................6
Chapter 2: Literature Review...........................................................................................................7
Factors affecting the market of automobile industry...................................................................8
Improving current situation of automobile industry....................................................................9
Chapter 3: Methodology................................................................................................................10
Gantt chart:................................................................................................................................13
Conclusion.....................................................................................................................................16
References......................................................................................................................................17

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Chapter 1: Introduction
1.1 Background of the study
Automobile industry has been an important industry for the transportation and vehicle
production. The automobile industry in Australia has been accounting 5% of the citizens
employed in the automobile industry. Therefore, this industry has been providing most of the
employment to the citizens in the country. As commented by Bloomfield (2017), 45,000 people
are employed in the automobile industry in the parts manufacturing department, 11350 people
are employed in the direct car manufacturing department. However, more than 50,000 people are
employed in other vehicle manufacturing departments in the automobile industry (Drauz 2014).
This research has been focusing in the intake and market of the Suzuki motors in the Australia.
The Suzuki Motors Company has been increasing its business in the country in last five years of
span. The CEO of the company has been making strategies for upgrading and expanding their
business in the Australian market. The main goal of the company has been targeting the citizens
of the Australia for purchasing Suzuki vehicles in the market.
1.2 Rationale
The current market if the Suzuki in Australia has been decreasing due to the competitive
advantage. Other competitors including Hyundai, Ford and Mitsubishi Motors have been
capitalizing the market. In last five years, the sales of the Suzuki Motors has been decreasing
constantly. The liberalization of the market in the country has been inviting various automobile
companies involving the Ford, Mitsubishi and Toyota (Chou et al. 2015). Therefore, the
competition in the market has been increased in last few years. The Suzuki Motors are not able to

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capitalize the market under such competitions. Therefore, this has been creating a problems in
the company rested to the sales of the motors in the Australian market.
This has been a major problem for the company as the market share of the company has been
continuously decreasing in the market. Tariffs declined from nearly 60% in 1984 to 15% in 2000
to only 5% in 2009 (Kenworthy, Newman & Gao 2015). From dominating the domestic market
in the 1990s, imports increased to around 85% of the domestic market in 2012. At the same time
the domestic market became increasingly fragmented as a plethora of imported models swamped
the market. These figures shows that the motivation of the company has been down in the market
with the implementation of the organization in the market. In 2012, the targets selling Motor
company has been the Toyota Motors with a record sale of 40,000 units in the local market.
Therefore, the Suzuki Motors has not been able to maintain and capitalize the Australian market
in last few years (Jacobi et al. 2017).
This research will focus on the current situation of the Suzuki Motors in the Australian
market. The gaps and limitations in the market of the company for not able to capitalize the
market will be discussed. This research will throw light in the factors that have been affecting the
market of the Suzuki Motors in the Australia. This research will help in recommending
strategies and changes in the management and strategic plans for the company in the market for
improving their position in the market.
1.3 Problem Statement
Suzuki has been a renowned brand in the automobile industry in the market. The company is
looking for the penetration in the Australian market. The company has not been able to provide
a proper business in the market. The sales of the company has been decreasing in the market.
The use if the business strategy has been depleting in the market. As compared to other

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companies in the market. Suzuki has been depleting in their number of sales. However, the
company has been trying to increase its sales in the market. But there has been a major drawback
in form of layer. The management system of the company has not been able to maintaining the
pressure of the competitors in the market. Therefore, the company has not been able to grow its
business in the market. The sale of the Suzuki cars have not been increasing in the Australian
market. This has been one of the major problem for the research.
1.4 Aims, Objectives and Research Questions
The aim of the research to identify the factors that are affecting the marketed the Suzuki Motors
in the Australia.
The objectives of the research are as follows:
 To analyses the current market of the Suzuki Motors in Australia
 To identify factors affecting Suzuki’s expansion in the Australian market
 To recommend strategies for minimizing these challenges in the expansion of the Suzuki
in Australian market
The research questions have been mentioned below:
 What is the current market of the Suzuki Motors in Australia?
 What factors are affecting Suzuki’s expansion in the Australian market?
 How this challenges can be mitigated for expansion of the Suzuki in Australian market?

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1.5 Research Structure
Chapter 1: Introduction
Chapter 2: Literature Review
Chapter 3: Research Methodology
Chapter 4: Data findings and analysis
Chapter 5: Conclusion

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FACTORS INHIBITING SUZUKI’S MARKET EXPANSION IN AUSTRALIA
Chapter 2: Literature Review
Suzuki Motor Corporation has been integrating with the designing, manufacturing and
transporting cars, commercial vehicles, outboard motors and motorcycles. The company has
been continuously growing in all the parts of the world in a high rate. The business strategy of
the company has been string ad simple. This has been helping maintaining the speed of the
growth of company in the market. Suzuki Motor Corporation was first established as Suzuki
Loom Manufacturing Co. in March 1920 (Mahfooz 2015). The company has been capitalized the
Japanese market with exceeding ¥1 trillion sales of motors and vehicles. This has been one of the
largest sales by any company. Total overseas automobile production for fiscal 2012 increased to
1,834,000 units, 102.9% compared to the previous fiscal year. Worldwide production, including
Japan, also increased to 2,878,000 units, 102.7% compared to the previous fiscal year (Stanford
2017).
The market growth of the Suzuki Motor Corporation has been average on the Australian
market. The company has been lacking in increasing the number of sales in the market. The
sales of the company has been decreasing due to bad management policy in the market. The
company has not been able to increase its market in the Australia. At the same time the domestic
market became increasingly fragmented as a plethora of imported models swamped the market.
These figures shows that the motivation of the company has been down in the market with the
implementation of the organization in the market. There has been decline by 4% in the sales of
the Suzuki Motors in the Australia (Nishitateno 2015). The company has been trying to improve
their business in the country. The total market share of the company has been less than 1% in the
Australian market. This has been a serious condition for the company to survive in the market.
Moreover, the company has been a failure in meeting its own company gals. The company has

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FACTORS INHIBITING SUZUKI’S MARKET EXPANSION IN AUSTRALIA
not been able to adopt policies for enhancing efficiency in producing huge number of cars and
motors according to the demand of the Australian market. The research and development team
of the company has not been capable of understanding the market trends of the Australia (Quek,
K. B., & Wang 2017). The company has not able to maintain the customers demand in the
market.
Factors affecting the market of automobile industry
There are various factors that has been affecting the market of the automobile industry in
Australia.
Political
Political factors has been an important factor in the degradation of the automobile sector
in the country. The Australian government has not been focusing in the automobile industry in
their budget. Therefore, there has been a degradation in the industry in financial way. Funds and
investment in the automobile industry have been decreasing in a daily basis. Therefore,
companies are not able to maintain research and development team in their workforce. This has
led to the degradation of the quality of motors in the country (Ha & Janda 2014). Taxation policy
of the Australian government has been maximum affected the automobile industry. There has
been a huge change in the taxation policy of the Australian government. Taxes over the expert
and import of the cares and other vehicles have been high that have led to increase in the price of
the cars and other vehicles. Therefore, bv the interest of the customers have been decreasing in
the market for buying imported cars and other vehicles. Therefore, they have been focusing in
the local car brands in the market.
Technology

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Technological development in the automobile has been degraded with the years. The
technology in the production of cars has not been advanced. Therefore, the car model and design
has nit been upgraded to new designs. The interest of the customers over the foreign companies
has been degrading (Seth, Goyal & Kiran 2017). The design and technology used in the cars of
the Australian has been decreasing and nit upgraded. Therefore, technology has been a major
factor in the decrease in the market of the automobile industry in the Australia.
Safety
Safety features are not upgraded in the Automobile industry of Australia. The use of the
safety measures in the cars and other vehicles has been old fashioned. The technical
development o the safety measures inside vehicles has been degraded (Miyakawa 2017).
Therefore, road accidents have been increased in the country. The research and development
team of the companies are not able to maintain technical development of the body and structures
of the cars. This have been minimizing the interest of customers in the market.
Improving current situation of automobile industry
There are various strategies by which the automobile industry of the company:
Corporate Social Responsibility
The Corporate Social Responsibility deals with the investment of the companies in order
to maintain and sustain in the market by helping in the development in the society around it. The
companies in the automobile industry has been maintaining their CSR policy to increase the
brand image in the market. Companies are looking for the development of the society by planting
trees in the society (Sharmelly & Ray 2016). The automobile industry has been responsible for
the air pollution in the country due t the smoke from their cars. Therefore, companies are

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focusing in the implantation o the tress in the society. These strategies might help in maintaining
the CSR policy of the companies in the market.
Technology and Design
Companies are focusing on the technical development of their car and vehicles on the
market. The use of modern technology in the development of the design and structure of the cars
and dither vehicles might help in maintaining the interest of the customers in the market (Hassan
2017). The use of technical advances might help in adding some interesting looks and features
to the cars and other vehicles.
Chapter 3: Methodology
This research has used both quantitative and qualitative methods. Research philosophy is
a concept that helps in information gathering, utilizing and dissected. The collected information
must be consider and research prudence covers two types of realism and epistemology (Taylor et
al. 2015). Research philosophy is of three types, Positivism and interpretivism. Positivism
hypothesis is depended over information in target viewpoint and positivism thinking gathers
information insightfully. The research approach is methodology or plan that contains sets out to
collect information with wide suppositions.
Furthermore, the approach of research is allocated into two courses of action, data
amassing theory and information look into considering. There are two types of research
approach, inductive approach and deductive approach. The research setup is the general structure
to gather the information through arranging different parts of the research in a sensible and sound
way (Palinks et al. 2015). Research outline in business examine impacts a system of estimation
of information through trial or observational to break down. There are three types of research

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FACTORS INHIBITING SUZUKI’S MARKET EXPANSION IN AUSTRALIA
design, exploratory, explanatory and descriptive research design. Exploratory research is
generally worried over the issue of the research that has not been thought about obviously. In any
case, in distinct research plot, it helps as an observational research that finds the characteristics
of the people and their outcomes for factors.
Data collection is the framework for social event and assessing information on parts of
fervor for an research point. The data gathering method is the exact technique to connect with the
researcher to amass information in light of research demand to organize the research.
Information gathering outlines are in a general sense two, primary data collection and secondary
data amassing. Primary data are unpleasant information that are aggregated from the
respondents, while secondary information are second had information that are gathered from
books, journals, goals, and magazines (Casalo et al. 2015). Primary data give the upsides of
controlling the information conglomeration; choose the information are to be amassed; it is all
the more extraordinary with collected information.
Additionally, primary data interprets the research effectively with competent spending of
data. Actually side, primary enlightening accumulations aside opportunity to store up and the
measure of information that are collected through primary data is more minor than secondary
data (Mackey and Gass 2015). This research is joined with human people and it raises mind
boggling and remarkable great and certified issues. Also, the researcher has taken after all the
moral checks while organizing the research. The researcher would wreck the information once
the research framework is done and the primary data have been gathered just for examine
purposes. Taxes over the expert and import of the cares and other vehicles have been high that
have led to increase in the price of the cars and other vehicles. Therefore, be the interest of the
customers have been decreasing in the market for buying imported cars and other vehicles.

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FACTORS INHIBITING SUZUKI’S MARKET EXPANSION IN AUSTRALIA
Therefore, they have been focusing in the local car brands in the market. The researcher gave the
educated decision to the respondents to aggregate the data and this research would not hurt the
secrecy and plan of the respondents. The researcher has given the full regard to the affirmation of
the respondents.
In this research, both primary and secondary data has been utilized by the researcher that
derives both primary and Secondary information have been utilized. In this manner, the
researcher has amassed secondary information from online journals, books and reports. (Taylor,
Bogdan and DeVault 2015). Regardless, secondary information has been utilized as a bit of the
composed work think about regions where educational papers have been assessed. The
researcher in this research has utilized both quantitative and subjective data research technique.
Every single one of the procedures has its own particular structure to look at the information.
Gatherings and perceptions fall into the request of subjective research, be that as it may; review
and numerical talk fall into the class of the quantitative information investigate. The data has
been analysed using the qualitative analysis method. There will be five themes created for the
thematic analysis depended on the objectives of the research. The themes will be created
depending in the objective of the research.

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FACTORS INHIBITING SUZUKI’S MARKET EXPANSION IN AUSTRALIA
Gantt chart:
Task Name Duration Start Finish Predecessors
Factors inhibiting
Suzuki’s market
expansion in Australia
93 days Mon 6/4/18
Wed
10/10/18
Study Initiation 11 days Mon 6/4/18 Mon 6/18/18
Study Requirements
Analysis
2 days Mon 6/4/18 Tue 6/5/18
Approval of Research
Topic from Supervisor
1 day Wed 6/6/18 Wed 6/6/18 2
Development of
Research Plan Charter /
Document
2 days Thu 6/7/18 Fri 6/8/18 3,2
Development of
Research Framework
4 days Mon 6/11/18 Thu 6/14/18 4,2
Prepare Draft
Research Proposal
2 days Fri 6/15/18 Mon 6/18/18 5,4
Research Planning 21 days Tue 6/19/18 Tue 7/17/18
Formation of
Research Team
2 days Tue 6/19/18 Wed 6/20/18 6
Analysis of Research
Requirement
1 day Thu 6/21/18 Thu 6/21/18 6,8

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FACTORS INHIBITING SUZUKI’S MARKET EXPANSION IN AUSTRALIA
Identification of
Research Questions
4 days Fri 6/22/18 Wed 6/27/18 8,9
Identify Scope of
Research
4 days Thu 6/28/18 Tue 7/3/18 10
Estimate Research
Timeline
4 days Wed 7/4/18 Mon 7/9/18 10,11
Allocation of
Resources and Time for
the Research
2 days Tue 7/10/18 Wed 7/11/18 10,11,12
Initiation of Research 4 days Thu 7/12/18 Tue 7/17/18 13
Research Development 26 days Wed 7/18/18 Wed 8/22/18
Determination of
Research Problems
4 days Wed 7/18/18 Mon 7/23/18 13,14
Access to Necessary
Media
1 day Tue 7/24/18 Tue 7/24/18 13,16
Access to Online
Library
1 day Tue 7/24/18 Tue 7/24/18 13,16
Selection of Literary
Sources
2 days Wed 7/25/18 Thu 7/26/18 13,17,18
Literature Review 4 days Fri 7/27/18 Wed 8/1/18 19
Collection of
Necessary Data
10 days Thu 8/2/18 Wed 8/15/18 19,20
Collection of 5 days Thu 8/16/18 Wed 8/22/18 21

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FACTORS INHIBITING SUZUKI’S MARKET EXPANSION IN AUSTRALIA
Secondary Data
Data Analysis 8 days Thu 8/23/18 Mon 9/3/18
Analysis of Primary
Data
4 days Thu 8/23/18 Tue 8/28/18 21,22
Analysis of Secondary
Data
4 days Wed 8/29/18 Mon 9/3/18 24
Research Evaluation 13 days Tue 9/4/18 Thu 9/20/18
Evaluation of Data 6 days Tue 9/4/18 Tue 9/11/18 21,22,23,24
Reflection on
Research Undertaken
2 days Wed 9/12/18 Thu 9/13/18 27
Documentation of
Learning Outcomes
2 days Wed 9/12/18 Thu 9/13/18 27
Issues Identification
and Future Planning
5 days Fri 9/14/18 Thu 9/20/18 29,28
Research Closure 14 days Fri 9/21/18
Wed
10/10/18
Complete All
Acitvities in Research
1 day Fri 9/21/18 Fri 9/21/18 30
Documentation of
Entire Research
10 days Mon 9/24/18 Fri 10/5/18 32
Validation of the
Research and Learning
2 days Mon 10/8/18 Tue 10/9/18 33

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Team Sign Off 1 day
Wed
10/10/18
Wed
10/10/18
34
Conclusion
It can be concluded that the research will help in finding the factors affecting the Suzuki’s
market in the Australia. The identification of the factors affecting the business of the Suzuki in
Australia has been maintained in the research.

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