Factors inhibiting suzuki’s market Expansion in Australia Assignment
Added on 2021-06-14
21 Pages4273 Words32 Views
|
|
|
Running head: FACTORS INHIBITING SUZUKI’S MARKET EXPANSION IN AUSTRALIAFactors inhibiting Suzuki’s market expansion in AustraliaName of the StudentName of the UniversityAuthor’s Note
2FACTORS INHIBITING SUZUKI’S MARKET EXPANSION IN AUSTRALIA Table of ContentsChapter 1: Introduction....................................................................................................................31.1Background of the study...................................................................................................31.2Rationale...........................................................................................................................31.3Problem Statement............................................................................................................41.4Aims, Objectives and Research Questions.......................................................................51.5Research Structure............................................................................................................6Chapter 2: Literature Review...........................................................................................................7Factors affecting the market of automobile industry...................................................................8Improving current situation of automobile industry....................................................................9Chapter 3: Methodology................................................................................................................10Gantt chart:................................................................................................................................13Conclusion.....................................................................................................................................16References......................................................................................................................................17
3FACTORS INHIBITING SUZUKI’S MARKET EXPANSION IN AUSTRALIA Chapter 1: Introduction1.1Background of the studyAutomobile industry has been an important industry for the transportation and vehicleproduction. The automobile industry in Australia has been accounting 5% of the citizensemployed in the automobile industry. Therefore, this industry has been providing most of theemployment to the citizens in the country. As commented by Bloomfield (2017), 45,000 peopleare employed in the automobile industry in the parts manufacturing department, 11350 peopleare employed in the direct car manufacturing department. However, more than 50,000 people areemployed in other vehicle manufacturing departments in the automobile industry (Drauz 2014).This research has been focusing in the intake and market of the Suzuki motors in the Australia.The Suzuki Motors Company has been increasing its business in the country in last five years ofspan. The CEO of the company has been making strategies for upgrading and expanding theirbusiness in the Australian market. The main goal of the company has been targeting the citizensof the Australia for purchasing Suzuki vehicles in the market. 1.2RationaleThe current market if the Suzuki in Australia has been decreasing due to the competitiveadvantage. Other competitors including Hyundai, Ford and Mitsubishi Motors have beencapitalizing the market. In last five years, the sales of the Suzuki Motors has been decreasingconstantly. The liberalization of the market in the country has been inviting various automobilecompanies involving the Ford, Mitsubishi and Toyota (Chou et al. 2015). Therefore, thecompetition in the market has been increased in last few years. The Suzuki Motors are not able to
4FACTORS INHIBITING SUZUKI’S MARKET EXPANSION IN AUSTRALIA capitalize the market under such competitions. Therefore, this has been creating a problems inthe company rested to the sales of the motors in the Australian market.This has been a major problem for the company as the market share of the company has beencontinuously decreasing in the market. Tariffs declined from nearly 60% in 1984 to 15% in 2000to only 5% in 2009 (Kenworthy, Newman & Gao 2015). From dominating the domestic marketin the 1990s, imports increased to around 85% of the domestic market in 2012. At the same timethe domestic market became increasingly fragmented as a plethora of imported models swampedthe market. These figures shows that the motivation of the company has been down in the marketwith the implementation of the organization in the market. In 2012, the targets selling Motorcompany has been the Toyota Motors with a record sale of 40,000 units in the local market.Therefore, the Suzuki Motors has not been able to maintain and capitalize the Australian marketin last few years (Jacobi et al. 2017). This research will focus on the current situation of the Suzuki Motors in the Australianmarket. The gaps and limitations in the market of the company for not able to capitalize themarket will be discussed. This research will throw light in the factors that have been affecting themarket of the Suzuki Motors in the Australia. This research will help in recommendingstrategies and changes in the management and strategic plans for the company in the market forimproving their position in the market. 1.3Problem StatementSuzuki has been a renowned brand in the automobile industry in the market. The company islooking for the penetration in the Australian market. The company has not been able to providea proper business in the market. The sales of the company has been decreasing in the market.The use if the business strategy has been depleting in the market. As compared to other
5FACTORS INHIBITING SUZUKI’S MARKET EXPANSION IN AUSTRALIA companies in the market. Suzuki has been depleting in their number of sales. However, thecompany has been trying to increase its sales in the market. But there has been a major drawbackin form of layer. The management system of the company has not been able to maintaining thepressure of the competitors in the market. Therefore, the company has not been able to grow itsbusiness in the market. The sale of the Suzuki cars have not been increasing in the Australianmarket. This has been one of the major problem for the research. 1.4Aims, Objectives and Research QuestionsThe aim of the research to identify the factors that are affecting the marketed the Suzuki Motorsin the Australia.The objectives of the research are as follows:To analyses the current market of the Suzuki Motors in AustraliaTo identify factors affecting Suzuki’s expansion in the Australian marketTo recommend strategies for minimizing these challenges in the expansion of the Suzukiin Australian marketThe research questions have been mentioned below:What is the current market of the Suzuki Motors in Australia?What factors are affecting Suzuki’s expansion in the Australian market?How this challenges can be mitigated for expansion of the Suzuki in Australian market?
6FACTORS INHIBITING SUZUKI’S MARKET EXPANSION IN AUSTRALIA 1.5Research StructureChapter 1: IntroductionChapter 2: Literature ReviewChapter 3: Research MethodologyChapter 4: Data findings and analysisChapter 5: Conclusion
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Global Business Management Assignment 2022lg...
|6
|1311
|19
Strategic Management in the Australian Automotive Industrylg...
|10
|2193
|391
Global Business in the Asian Centurylg...
|4
|972
|410
Analysis of Car Manufacturing Industry in Australialg...
|10
|1762
|344
Digital Marketing Communications Research Report 2022lg...
|15
|3595
|17
Assessment of Profitability in Australian Automobile Industrylg...
|16
|4589
|22