Global Business Management Assignment 2022

Global Business
Management
8/9/2019

Management 1
Case Analysis
1. Industry sector
The industry sector of the automotive are very much advanced as they have the better design,
manufacturing, and the higher level of the equipment in the motor vehicles. There were many
automotive brands which are very popular in the Australia and they are dealing has been done
world widely.
2. Domestic market
The domestic market of Australia is the largest market which is dealing in many products. In
the domestic financial market, Reserve Bank performs all the transactions and ensures target
set by the Reserve Bank Board remains close to cash rate target. The market economy of the
Australia is mixed and prosperous where the rate of the poverty is low and rate of GDP is
high. Australia is the developed country of the world so the domestic market is free (Compare
the market 2019). There are four major components of the domestic market which are trade,
services, manufacturing and the financing. At the time of the recession also, the domestic
market of the country does not get much affected.
3. Major companies
Many companies manufacture cars in the market which include Ford Australia, Toyoto
Australia, and Holden Australia. The automotive industry of the Australia is expanding their
market in the foreign by expanding their operations.
Ford Australia: - Ford Australia is considered as the subsidiary of the Ford motor that came
into the existence in the Geelong, Victoria in the year 1925. It has been found that Australia
is considered as the key development hub for the company due to which they invest more
than $1.4 billion for conducting the research as well as development within the time period of

Management 2
2016-2018. Along with this, it has been planned for $500 million of investment for the year
2019 (Ford Australia 2019, np).
Toyota Australia: - Company begin in the year 1963 and since the company they have tried
to maintain the leading automotive company in Australia. These vehicles majorly expand the
freedom of the mobility and we have the effect on our society as well as to environment
(Toyota 2019, np).
Holden Australia: - Company is majorly known as the General motors Holden which is an
Australian automobile brand with the former automobile manufacturer that imports the
manufactured cars under the name of brand (Holden Australia 2019, np). The company found
in 1856 with headquarters in Port Melbourne, Victoria.
4. History
In the research, this has been witnessed that with the relatively small population spread over
the vast continent, the industry of automobile found early acceptance in Australia with the
emergence of the first steam car that was manufacturer in the year 1896 by Herbert Thomson
and Edward Holmes of Melbourne (Eisenstein, 2017). Along with this, the first model was
the gas-driven model that is Tarrant that was assembles in the year 1901, Melbourne
(Compare the market 2019, np).
5. Rational
The reason behind the selection of the market as Australia because it is well-known market
for the different companies belongs to different industry. In addition to this, the market of
Australia has always remained in lime light because of its growth in terms of economic as
well as in terms of the market which attracts the company to expand their business in
Australia.