Business Portfolio and Dynamic Capability Development Report for Fantasy Film

This report discusses the business portfolio strategies for improving the existing financial condition of the Fantasy Film Business Portfolio. It also presents methods in which Fantasy Film observe, clutch, and modified in their dynamic capabilities for accomplishing their abilities and meet the desired goal.

Business Portfolio and Dynamic
Capability Development Report
Fantasy Film
[Student Name] – [Student Number]

Introduction
Fantasy Film Business Portfolio
• Fantasy films delivers services as it is associated with the animated film and
animated promotion (Hill, 2017).
• Business unit of Fantasy Film Business Portfolio could be segmented into four
sections:
– DigiFX
– Advantage
– Anisoft
– Fantaspace
• This presentation discusses many important concepts as it is related to the
Synergy Matrix, GE McKinsey, and BCG.
• It also suggest Business Portfolio strategies for improving the existing financial
condition of firm.

BCG Matrix
Anisoft
Advantage
Fantaspace
Digi FX

GE-McKinsey Matrix
Growth
Competitive strength of
business unit
High Med Low
Industry attractiveness High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth
Fantaspa
ce
Advanta
ge
Digi FX
Anisoft

Synergy Matrix
Threshold of acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers
Advantage
Fantaspace
Digi FX
Anisoft

Business categorisation
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
Fantaspace Star High Growth Fits
Advantage Cash Cow Medium
Selective Givers
Anisoft Question Mark High Selective Takers
DigiFX Dog Low Harvest Misfits

Fantaspace
• Analysis
– As per the BCG Matrix, Fantaspace comes in the category of Star that shows
their higher market share and higher market growth.
– As per evaluation of GE McKinsey Matrix, it is found that Fantaspace has
come in the maximum expansion growth.
– On behalf of Synergy Matrix, it comes in the Fits field.
• Recommendations
– It might invest more to get higher competitive benefits.
– It has need to spend huge amount of capital in the research and development
tools and skills employees (Ginter, et al., 2018).
– It should also examine the market growth and market share of the organization
to effectively examine the existing situation of firm and get higher competitive
benefits.

Advantage
• Analysis
– On the basis of GE McKinsey Matrix, it is evaluated that Advantage comes
in the category of medium selective region.
– The business cycle demonstrates that it come in the mature stage hence
there is possibilities to move in the Dog category.
• Recommendations
– It should also required to spend their capital in innovation and new
technology.
– It could also create cross function team to develop new goods and services to the
specified consumers (Wheelen, et al., 2017).
– Management should identify new strategies to run their business and increase in
their number of clients.

Anisoft
• Analysis
– On the basis of BCG matrix, it is examined that this product is comes in
the questions mark
– It is highly selective on the basis of GE McKinsey Matrix.
– As per the Synergy Matrix, it is found that Anosoft is comes in the
category of takers.
• Recommendations
– Anisoft address new approaches and plan to make distinguish image in the
marketplace (Kilgus, et al., 2016).
– It might invest their huge amount of capital in the innovation and
promotion to make reliable decision in the favour of organization.
– It should also demonstrates new plan and apply latest technology for their
business procedure (Lerro, et al., 2016).

DigiFX
• Analysis
– BCG matrix demonstrates that DigiFX could comes in the category of
DOG it means this business unit has lower market share and lower market
growth.
– As per the GE McKinsey Matrix, it is found that DigiFX is comes in the
category of lowest harvest.
– Synergy Matrix demonstrates that it comes in the category of Misfits
situation.
• Recommendations
– Organization might requires to converse with diverse business units to
obtain higher competitive benefits.
– It should also need to create cross function activities to enhance their
competitive advantages (Lerro, et al., 2016).
– It should requisite to more focus on the business than others.

Conclusion
• Fantasy Film Business Portfolio
– On behalf of Advantage, Fantaspace and DigiFX, it is examined that
company should comes in the category of mature.
– It can also be concluded that management team could comprehend the
situation of organization as it would be imperative to improve the buisness
unit in a systematic way.

Introduction
• Fantasy Film Dynamic Capability
– This report presents methods in which Fantasy Film
observe, clutch, and modified in their dynamic
capabilities for accomplishing their abilities and meet
the desired goal.

Identify and assess opportunities
• Analysis
• There are certain units that are involved in the Fantasea Film like
Fantaspace, Advantage, DigiFX, and Anisoft. These are discussed as
below:
– Fantaspace- it makes animated digital mobvies.
– Advantage– It enables to digitally promote the animation
– DigiFX– Special acts for live actions.
– Anisoft- The activies as it could be related to the digital software
could be performed by Anisoft.

Identify and assess opportunities
Recommendations
– It should requisite to determine new technologies and entail it in the
business procedure for making unique image in the marketplace.
– Company should also evaluate the existing policy of the firm and make
appropriate decision (Vandaie and Zaheer, 2014).
– This company should also requisite to comprehend the existing trend of the
market for obtaining higher benefits.

Mobilise resources
• Analysis
– This business unit has confronted issues due to managerial perception
structure.
– The lack of appropriate design of business unit could create the major
issues for obtaining the competitive benefits.

Mobilise resources
• Recommendations
– This business units should need to identify new and innovative techniques and
imply it in the business process for accomplishment of the specified goal in
less time and cost.
– It should also requisite to develops cross function activities in the working
place to get higher benefits.
– Company should also apply the digital software in the business unit and meet
their specified aim in least time decision (Vandaie and Zaheer, 2014).
–

Transform and reconfigure
• Analysis
– It concentrates on creating the new business culture in the context of
reformation.
– It could determines the existing atmosphere of the organization to measure
the existing issues.
– It could improve the existing business culture of the organization by
selecting trained employees in the working place.

Transform and reconfigure
• Recommendation
• Company should need to improve their abilities as it would
be effective for their transform capabilities improvement.
• Management should also requisite to create the strong base
culture together with creating the abilities to move into
other business units (Zheng and Callaghan, 2018).
•

Conclusion
• Fantasy Film Dynamic Capability
– It can also be summarized that Fantancy Film could keep their dynamic
capability by selecting suitable person at appropriate place. It could be
effective for making positive atmosphere at the working place.
– It can also be concluded that Fantancy Film digital animation has higher
ability in the as it could be effective in the enhansement of competencies in
the marketplace.

References
•
•
• Ginter, P.M., Duncan, W.J. and Swayne, L.E., 2018. The strategic management of health care
organizations. John Wiley & Sons.
• Hill, T., 2017. Manufacturing strategy: the strategic management of the manufacturing function.
Macmillan International Higher Education.
• Kilgus, L., Force, C. and Powell, L.M., 2016. Developing a Comprehensive Matrix: An
Instructor's Resource for Using Free Web-Based Applications for Business Communication
Courses. Journal of Applied Research for Business Instruction, 14(1), p.1.
• Lerro, A., Schiuma, G., Elia, G. and Passiante, G., 2016. Dimensions and practices of the
collaborative relationships between cultural and creative organisations and business.
International Journal of Management and Enterprise Development, 15(2-3), pp.209-229.
• Vandaie, R. and Zaheer, A., 2014. Alliance partners and firm capability: Evidence from the
motion picture industry. Organization Science, 26(1), pp.22-36.
• Wheelen, T.L., Hunger, J.D., Hoffman, A.N. and Bamford, C.E., 2017. Strategic management
and business policy. pearson.
• Zheng, P. and Callaghan, V., 2018. How Chinese SMEs Innovate Using ‘Diegetic Innovation
Templating’–The stimulating role of Sci-Fi and fantasy. Futures, 95 (2), pp.98-117.