Fantasy Film Business Portfolio and Dynamic Capability Development Report

This report assesses the business portfolio of Fantasy Film using different matrices like GE McKinsey, BCG, and Synergy Matrix. It also analyzes and provides recommendations in both Business Portfolio with Dynamic Capability Development.

Business Portfolio and Dynamic
Capability Development Report
Fantasy Film
[Student Name] – [Student Number]

Introduction
Fantasy Film Business Portfolio
• Fantasy Film is an effective studio of digital animation studio that proficient in software
related to digital animation, animated feature film, digital special effects and digitally
animated advertising for live action movies.
• Fantasy Film can be classified into different business units:
• Fantaspace : It produces digital animated feature movies. In the earlier year, the
production team win the academic award for best animated feature movie such as
Slippery Bob.
• Advantage : It generates digitally animated advertising for internet and television. It has
different clients such as Apple, Amazon and Tesla motors.
• Anisoft : It develops digital animation software that creates $200 million in revenue. In
this unit, DreamWorks has dealt to work as a subscriber of client.
• DigiFX : It creates unique impacts related to live action characteristic movies. It also
creates about $150 million of sales. This business unit has contracted to deal with the
digital impact on the future film ‘Aquaman’(Vandaie, and Zaheer, 2014).
• This report will assess the business via using different Matrix like GE McKinsey, BCG,
and Synergy Matrix. It will also analyze and provides recommendations in both Business
Portfolio with Dynamic Capability Development.

BCG Matrix
?
Relative Market Share
Market Growth Rate
Anisoft
Digi FX
Fantaspace
Advantage

GE-McKinsey Matrix
Growth
Competitive strength of business unit
High Med Low
Industry attractiveness High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth
Fantaspace
Advantage
Digi FX
Anisoft

Synergy Matrix
Threshold of acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers
Anisoft
FantaspaceAdvantage
Digi FX

Business categorisation
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
Fantaspace Star High Growth Fits
Advantage Cash Cow Medium
Selective Givers
Anisoft Question Mark High Selective Takers
DigiFX Dog Low Harvest Misfits

Fantaspace
Analysis
• Fantaspace has high viable strength, obtaining and providing advantageous in finding of
business .
• Market finding of animation movie has higher growth rate, and high attractiveness.
• In BCG Matrix, it comes in Star .
• Prospective to become competitive market leader .
• Maximum expansion in GE McKinsey Matrix.
• In Synergy Matrix, it comes in Fits field.
Recommendations
• It should first preference in investment
• It should spend in R&D, innovation technology, proficient workforces, generate
distinctiveness and worth to keep cutthroat benefits.
• It should make comparison between its market share and growth constantly.
• Need to develop solid base (Dal Maso, et. al., 2015).

Advantage
Analysis
• Advantage has low inward advantage, very high outgoing profit and medium competitive
strength in result of business.
• Market finding shows that it has low growth rate in digital animated advertisement, and
medium attractiveness.
• In GE McKinsey Matrix, it comes in medium selective .
• Givers in Synergy Matrix.
• It comes in mature phase in cycle of business and could move towards Dog as it has
minimum growth industry
Recommendations
• It should be second preference with the point of view of investment
• Needs to invest in innovation and technology to keep its existing extent of productivity
and maintains competitive benefits.
• Generate cross function team to build and innovate new resourceful products
• Management should address new strategy to run their business and identify more clients.

Anisoft
Analysis
• Anisoft has very high inward advantageous, low competitive, and low outgoing benefit.
• In BCG matrix, it comes in Question Mark.
• Digital software has high attractiveness market and high growth.
• In GE McKinsey Matrix, it is High Selective.
• This also comes in the category of Takers in Synergy Matrix.
• It has low market share in high growth market.
Recommendations
• It should make high investment to be star in high growth industry.
• It should give third preference in investment.
• There is need to supervise the work through manager and needs to make investment to
make Star.
• Address the new key, plan, modernism and advance technology to generate
distinctiveness worth and reinforce viable benefit to authorize this unit of business to
sustain.
• Company should trade other resources and makes outlay in Anisoft business unit.

DigiFX
Analysis
•DigiFX has low outgoing benefit., low competitive, and low incoming advantage
•Distinct effect involves low growth with low rate of attractiveness market.
•In BCG matrix, It comes in Dog category.
•GE McKinsey Matrix shows that it has low harvest.
•Synergy Matrix shows Misfits situation.
•In low growth market, it has low market share .
•It comes in category of mature phase.
Recommendations
•Company should sell this business because it can ruin the performance of company.
•It is depleting and complex to beat at the marketplace.
•It should emphasize on more business, apart from these 3 businesses.
•Needs to merge with transmit understanding and should hire expert and human resources
within other business units.
•Needs to build some cross function tasks to gain its competitive benefits and after that, can
sell it in a high income (Zheng, and Callaghan, 2018).

Conclusion
Fantasy Film Business Portfolio
• Fantasy Film is proficient in digital animated movies, viable advertisement with unique
digital effect.
• A corporation comes in mature phase in cycle of business as per the productivity of
Fantaspace, Advantage, and DigiFX.
• The management staff has understanding about this condition. Hence, they can enlarge
new business unit like Anisoft to improve the performance of business.

Introduction
Fantasy Film Dynamic Capability
• Dynamic capability is defined as the capacity of an organization to
fully become accustomed its base of resource . The capacity of a
company is to decisively generate, enlarge, and alters its base of
resources (Vandaie, and Zaheer, 2014).
• This report will describe, assess and suggest how Fantasy Film is
perceiving, clutching and altering its dynamic capability to attain the
main goal by practicing SWOT assessment.

Identify and assess opportunities
Analysis
Fantasea Film has different business unit, that is briefly described as given below:
• Advantage– Digital advertisement related with animation
• Fantaspace- digital movie associated with animation
• Anisoft–Software related with Digital
• DigiFX– Special influence for live action
• It is in mounting to mature phase in cycle of business(Lerro, et. al., 2016).

Identify and assess opportunities
Recommendations
• This company should move, distribute, apply understanding and
technology within organization for the dynamic capability of its
resource base. Moreover, animation film and digital software industries
are still increasing.
• This company should address the new trend or new potential market to
be winning in the market. It should Build cross function team to
integrates other proficiency to create its unique competitive benefits. It
should develop software that creates special effect and animation
(Kilgus, Force, and Powell, 2016).

Mobilise resources
Analysis
• It has issue related with outline of managerial perspective. It
should reform and redesign command direction at workplace.
Every phase can develop judgment in existent time such as
effective formation of GE training procedure.
• After analyzing that animated movie and digital software have
capable prospect, it needs to get hold of these marketplace.
• Fantasy Film has prospect to build new commercial and new
creation in new marketplace. By developing its own distinctive
viable benefits via their aptitude, knowledge and occupation
(Zheng, and Callaghan, 2018).

Mobilise resources
Recommendations
• Management should address new innovation, technology and
approaches to survive their business and makes new clients.
• It should develop solid base and generates cross function
proficient. It should apply their competencies in animation,
special effect and software to launch innovative product.
• Implement core competency that could be animation and may
consider software to implement this animation with special effect
outcomes (Dal Maso, et. al., 2015).

Transform and reconfigure
Analysis
• If Fantasy Film has requirement to obtain business dynamic
capability on base of resource then, it should use transforming
and refiguring procedure. It should generate solid base for
business. It makes transformation of its structure of
organization from top down into disperse.
• It has high strategic alliance internally to endorse modernization
by permitting different trained workforces to bring together
several products and technology.
• It develops business culture to respond towards transformation
promptly.
• It scan the atmosphere, address key issue, and address when
issue can raise (Clydesdale, 2014).

Transform and reconfigure
Recommendations
• Company should have competency to learn promptly, new
approaches to combine at the workplace and current
approaches that increase capability to transform and
refigured
• Management team should generate strong base, business
culture and should develop the capability to move business
into other industry (Zheng, and Callaghan, 2018).

Conclusion
Fantasy Film Dynamic Capability
• Fantasy Film can keep dynamic capability on foundation of resource by
allocating, transferring knowledge, proficient human resources and advanced
technology at the workplace.
• SWOT analysis shows their strengths in digital animation. This could be
beneficial to apply its core competency. It also aids to redesign the weakness of
structure of managerial practices into decentralized structure.
• It could gain its opportunity and creates competency for making innovation and
exclusively advanced products. It can change business units into cross function
team along with collaborate with other corporations (Dal Maso, et. al., 2015).

References
• Clydesdale, G., 2014. Capabilities and industrial policy: lessons from the New Zealand
movie industry. Industrial and Corporate Change, 24(5), pp.1149-1177.
• Dal Maso, C.B., da Silva, W.M., de Mello, P.C. and de Paula Arruda Filho, N., 2015.
Integrating Project Portfolio With Business Strategy: Imagineering. Future Studies
Research Journal: Trends and Strategies, 7(2), p.155.
• Kilgus, L., Force, C. and Powell, L.M., 2016. Developing a Comprehensive Matrix: An
Instructor's Resource for Using Free Web-Based Applications for Business
Communication Courses. Journal of Applied Research for Business Instruction, 14(1),
p.1.
• Lerro, A., Schiuma, G., Elia, G. and Passiante, G., 2016. Dimensions and practices of the
collaborative relationships between cultural and creative organisations and business.
International Journal of Management and Enterprise Development, 15(2-3), pp.209-229.
• Vandaie, R. and Zaheer, A., 2014. Alliance partners and firm capability: Evidence from
the motion picture industry. Organization Science, 26(1), pp.22-36.
• Zheng, P. and Callaghan, V., 2018. How Chinese SMEs Innovate Using ‘Diegetic
Innovation Templating’–The stimulating role of Sci-Fi and fantasy. Futures, 95 (2), pp.98-
117.