Management of Fashion Products: Fashion Labels & Sales in Fashion

The management of Fashion
Products Fashion Labels &
Sales in Fashion

Overview
 The present PPT is based upon the new brand who want to set up new brand by analyzing
the current trend.
 The study is based upon the fashion industry where Andy Torres looking to set up a new
brand in order to meet the customer needs.
 For that, PPT provide a brief overview about the planning strategy, best-selling products
and different online distribution strategy used by the company.

Brand name and assortment strategy
 Brand name: Elegant&Boldly
 Catchy phrase: Go forth
& be fabulous
Product assortment strategy
 The brand uses wide assortment strategy
in which range of products will be offered
where company main aim is to offer high
number of products to their customers.