Management of Fashion Products & Sales in Fashion - Desklib

The management of Fashion
Products Fashion Labels &
Sales in Fashion

Table of Contents
Overview.....................................................................................................................................1
Brand name.................................................................................................................................1
Product assortment strategy........................................................................................................1
Collection planning strategy.......................................................................................................1
Best-selling products...................................................................................................................2
Online distribution strategy.........................................................................................................2
REFERENCES................................................................................................................................6

Overview
The present study is based upon fashion industry where a well-renowned fashion blogger
and influencer Andy Torres, @stylescrapbook want to set up a net spring season. For that a
document will be prepared that helps to attract the range of people by offering high quality
products as per the season.
Brand name
Brand name: Elegant&Boldly
Catchy phrase: Go forth & be fabulous
Product assortment strategy
The assortment strategy is a strategic tool that helps retailer to manage and increase
sales. Also, the quoted brand will use a product depth assortment strategy as a component in
which product offered under each product line. (Assortment strategies, 2020) As the brand is
deal only for a particular summer collection, then it offers hundreds variety of products and thus,
variety determines the product depth. Along with this, wider assortment strategy has been also
used by the quoted firm in which brand main aim is to offer lot of different products lines and
categories. Such that the main product line is clothes but brand offer range of products to their
customers under jeans, tops, dresses. This in turn assist to satisfy the customers need in which
firm can offer range of products to their users in order to attract customers.
Brand will offer Italian Flair, slacks and jeans, scarf, travel outfit, skirts with the latest
colors, elegant summer dresses, bodyccon dresses, trousers etc. The fashion products are for
women only because there are variety of products which can be used by them that helps to
attract. Also, women's fashion is undoubtedly a competitive niche, so targeting only women is
better to enhance sales.
Collection planning strategy
The collection planning strategy used by the company must be trendy and as per the
reviews offered by the customers. Therefore, new collections are launched in record time and at
each season, the collection must be changed by focusing upon vigorous marketing and
communication campaigns that helps to attain visibility. For effective collection planning,
different strategies has been used which are as mentioned below:
Public relation: As the collection is present online, so the PR and sales team will have
much more success in attaining visibility of a fashion brand. Offering product online by
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