Fashion Retail Industry Analysis: Key Changes and Strategies for Zara

Retail Theory and Practice
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Table of Contents
Introduction......................................................................................................................................3
a) Identifies key relevant changes in the UK fashion clothing market and.....................................3
Stating the first concepts of the retail and the fashion retail industry.............................................3
Companies that will be looked into in terms of the fashion retail industry.....................................3
Identification of some of the macro environment factors that are or will have an impact on the
fashion retail industry......................................................................................................................5
Identification of some of the micro environmental factors that are or will have an impact on
fashion retail....................................................................................................................................8
b) Suggests and discusses strategies and tactics that could be used by the retailer to respond to
the major changes occurring in the fashion clothing market...........................................................9
Conclusion.....................................................................................................................................10
Reference list.................................................................................................................................12
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Introduction
Due to fast paced industrialization and advancement in technologies every industry is witnessing
vast changes. The fashion retain industry is one such industry that is characterized by changing
trends. This changing nature of fashion retain industry, has made it a mandatory task for the
organizations to analyze and detect the major global changes and trends and use effective
strategies to cope up with the changes. The following section would elaborate the major changes
that are thriving the market of fashion retail industry. For accomplishing this purpose, the report
would use macro and micro environment analysis along. This report would also provide some
effective suggestions for dealing with the changes.
a) Identifies key relevant changes in the UK fashion clothing market
Stating the first concepts of the retail and the fashion retail industry
The fashion retail industry is one of the fastest growing industries around the globe. The industry
comprises of the buying and selling of fashion products such as clothes, accessories, footwear,
etc. The analysis of the recent past of the fashion retail industry shows that this sector has faced
substantial growth during the past two decades. The present valuation of the global fashion retail
industry stands at 3 trillion dollars and contributes 2% to the GDP of the entire world
(Simbrunner et al., 2017). The industry provides employment to a huge number of segments. For
example, the industry employs around 24.8 million in apparel manufacturing and about 57.8
million in the clothing and textile sector (Okonkwo, 2016). The leaders of the global fashion
retail industry are Primark, ZARA, Marks & Spencer, H & M, Benton and Gap.
Companies that will be looked into in terms of the fashion retail industry
The first company that an individual might be looking into in the fashion retail industry is
ZARA. This is because ZARA is the largest retailer and fashion clothing brands across the globe.
The company serves a worldwide area with around 2266 stores in various locations around the
globe. The company stands at the first position in terms of non-toxic clothing (Zara.com, 2018).
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The second choice in the fashion retail industry is Primark. Primark is another famous retailer in
the global fashion retail industry. The company is one of the leading producers of clothing,
cosmetics and accessories with stores and operations in more than 325 locations across the globe
(Primark.com, 2018).
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