Changes and Strategies in the Fashion Retail Industry of UK

FASHION
RETAILER

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Introduction to the concept of retail sector ................................................................................1
Overview of the selected organisation in context with position and relative size in market......2
Relevant variations and changes in the fashion retail industry of United Kingdom ..................2
Discuss about the changes associated with micro environment of business...............................4
Strategies and tactics to deal with the changes in a proper manner............................................5
Appropriate recommendation to selected organisation to meet business challenges..................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Retailing is referred to the procedure of selling services and goods to the consumer by
using different medium and channels of distribution. Main aim behind retailing activities is to
earn high profits and revenues so that a company can achieve high competitive advantage over
the competitors (Bloom and et. al., 2012). In order to provide right service and products to the
customers, a retail firm needs efficient supply chain. This assignment report is prepared in
relation to Matalan which is a Britain based home-ware and fashion retailer, headquartered in
Knowsley, UK. This organisation is founded in 1985 and operates more than 210 shops in UK.
This assignment is going to cover about the term retail and fashion retail along with overview of
selected organisation. Other than this, micro and macro environment of business will be analysed
in context with UK. At last some strategies will be formulated and recommendation will be given
so that concerned organisation can operate their business in a proper manner.
MAIN BODY
Introduction to the concept of retail sector
Retailer is a person which operates and manage their business either via an online
platform like E-commerce and shopping sites or through brick and mortar outlets. The term
Retailers is utilised for those individuals which are service provider of products at small scale.
These people have contact with wholesalers and distributors that provide them required amount
of product so that requirements of customers can be served in a proper manner.
In today's time, retail organisation take multiple strategic decisions including
identification of right market, type of outlet, appropriate product assortments, market and
product positioning, customer service etc. Outlets in retail stores have different context and types
like indoor shopping malls, large stores, shopping complex etc. Fashion retail is basically a sub
part of retail market which deals in providing latest fashion and lifestyle to the customers as per
their demand. Strategies associated with fashion retail based on key positioning factors, value
propositions, assortments, distribution channels etc. so that a business firm can easily
differentiate them from rivals (Bodie, 2015).
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