This report discusses fashion retailing, including the characteristics of market targets in different fashion retailers, the policies required by different fashion retailers in relation to their retail service offer, and the trends in fashion that influence its development. The report also describes the impacts of fashion trends on retail services and explains how the image of selected fashion retailing brands satisfies the needs of their target market. The report compares the characteristics of niche fashion and mass market retailers, including demographics, psychographics, and price preference.