Fast Food Service Sector Essay - Burger King

Added on - 21 Jul 2020

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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTIONBusiness is considered as an organization legal entity that consists of workers who sharecommon motives towards accomplishment of organizational goal. In UK, there are variousindustries who have achieved a major growth and development in recent years (Min and Min,2013). Fast food service sector is one of the fastest growing industry in which there are variousorganizations like Burger king, McDonald's, KFC, Wendy's and Subway etc. having businessoperations across the countries. Present report is based on the analysis of Burger King as majorcompetitor of other restaurants and its positioning to recognised its strategies of maintainingcompetitive advantage in service sector. Burger King is an American global chain of Hamburger fast food restaurants. In recent years, company has achieved high revenue in theirbusiness and operations. Further, organization also achieved its objective of increasing marketshare in industry as compared to competitors brands. Company with high growth rate hasdominated the market of rivals by increasing diversified customers base. For increasing sales andprofitability, company is mainly focused on achievement of customers satisfaction by providingquality of products and services to the customers at lowest possible prices. Continuousinnovation in products and services differentiate the brand from its competitors like McDonald's.MAIN BODYContinuous increasing productivity of service sector largely determined a ability ofnation to compete in present global economy. Enterprises in this sector is mainly responsible forproviding growth and increasing productivity of its enterprise (Gayle and Luo, 2015). In this,Burger king is global chain of fast food hamburger restaurants, burger king worldwide, has beenreporting improved comparable store sales across all four regions for the last few quarters withan annual growth of 2% growth in sales in its first fiscal quarter. Company is a restaurantsindustries is the high competitive in the developed markets (Shakhshir, 2014). In US and otherinternational markets in Asia pacific and Europe quick service restaurants and also the fast casualrestaurants have also gained each other on the basis of products, quality, service, menu price andlocation. Burger King has also managed to maintain its brand appeal within the customers,competing markets against various big brands like McDonald's and Wendy's. One of the majorcompetitor of brand in fast food industry is McDonald's which has always and continuously beena large scale company and achieved a great customers responses in the market as compared tocompetitor (Grant, 2016). For achieving the market share and increasing the brand recognition1
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