Fast Food Store Business Plan

This is a restaurant outlet that provides fried catfish, apple pie, chicken, mashed potatoes, pickle slices, Cole slaw, cheese sticks, and French fries. King of Fries is committed to providing the best customer-oriented services to create a lifestyle that is more interesting and energetic for everyone.

Running Head; Fast Food Store Business Plan 1
Title; Fast Food Store Business Plan
Name;
School Affiliation;
Date;

Running Head; Fast Food Store Business Plan 2
Table of Contents
Executive summary.........................................................................................................................2
Objectives.....................................................................................................................................3
Mission.........................................................................................................................................3
Keys to success............................................................................................................................3
The company summary....................................................................................................................3
Ownership....................................................................................................................................4
Summary of the startup................................................................................................................4
Facilities and Location.................................................................................................................4
Products...........................................................................................................................................4
Competition..................................................................................................................................4
Market Analysis...............................................................................................................................5
Market segmentation....................................................................................................................5
Main competitors.........................................................................................................................5
Market strategy................................................................................................................................5
Pricing strategy............................................................................................................................5
Sales strategy................................................................................................................................6

Running Head; Fast Food Store Business Plan 3
Executive summary
King of fries is a fast food outlet that is owned locally and will be situated in an international
franchise via our strategic approach to the image and reputation of the company. The fast-food
outlet will offer an excellent food at competitive prices and likable packaging in the market.
King of fries will be the best option for those who love snack type fast foods.
The trends in the modern world modern have made it almost impossible to make the difference
between than ever growing fast foods in the city. The city of Karachi boosts to host a number of
these outlets which have sprung up with the booming economy.
King of Fries main priority is to expand its operation by opening an outlet in a big and well-
populated shopping mall in the city. The near future plans for the business is to open a number of
retail outlets in the nearing towns. This business plan is tailor-made to obtain a suitable location
for launching the operations of the company.
Objectives
 To establish a successful presence in the city fast food outlets and have a market share in
the fast food industry.
 To make King of Fries the better option for fast food consumers in the shopping malls.
 To open more outlets within a period of the next two years in the neighboring towns such
as Faisalabad and, Lahore
Mission
The main goal for the King of Fries is to be the leading fast food outlet in the major shopping
mall in the country.
Our company will adequately take care of the customer’s needs through our friendly website and
a wide variety of products ranging from high-quality foods at friendly prices.
Keys to success
Creation of an innovative and unique menu that will make us stands out from the other
businesses
To adequately take care of our customers through the provision of high-quality services

Running Head; Fast Food Store Business Plan 4
Targeting to secure market control in the prospect town outlets
Promoting the culture of good values and good business beliefs
The company summary
What is King of Fries?
This is a restaurant outlet that provides fried catfish, apple pie, chicken, mashed potatoes, pickle
slices, Cole slaw, cheese sticks, and French fries. King of Fries is committed to providing the
best customer-oriented services to create a lifestyle that is more interesting and energetic for
everyone.
A surrounding of Young People
The company will emulate establishment such as Hardees and Pizza Hut which encompass the
highest number of our prospective customers of the youth. The retail outlet will well decorate
with fast food decors including a display menu, a brightly colored counter on the walls.
Open daily and quality fast foods
The outlets with the brand name King of Fries will open from Monday to Monday from 9 am to
12 am throughout the year. The stores will provide quality fast food from sandwiches, fried
chicken, to blend sauces.
Who owns the Company
The ownership of King of Fries is private and hence the company will be registered a limited
company
Summary of the startup
The restaurant outlet will lease a location at one of the leading shopping malls in the city.
The preferred location is Zanzama because it boosts for the high number of shoppers. Owner
investment will be used to take care of the financial requirements of the startup.

Running Head; Fast Food Store Business Plan 5
Facilities and Location
The facility of the outlet will feature state of the art furniture and merchandise and other
attributes. The setting and layout of the facility are to provide an open and friendly environment
for the customers. The company size will be around 65-meter square to host about 20 guests in
one sitting.
 The selection of the site will be done based on a number of factors such;
 Accessibility
 The fraction of the teenage population in the community
 Tourist destination
 Size of the community; not to be less than half a million people within a radius of 5
kilometers
The above factors are in line with the company goal of provision of the best quality fast food for
the modern world. The brand name of our company is highly anchored on the uniqueness of the
services provided. The company main competitors are the Pizza huts Mc Donald’s and KFC.
Products
The outlet's product will include dishes of chicken-related dishes, wine, and soda beverages. This
will create a Pakistan population that is both happy and energetic by consuming foods that a both
healthy and price friendly.
Competition
King of Fries has several competitive advantages in the fast food industry due to the following
factors;
Innovative packaging that will be more fascinating that of the competitors, that is, a single cone
shape with a free cup for the purpose of dipping the sauce
Potatoes that are completely fresh as compared to the frozen fries prepared by the rivals
We are expecting a high degree of excitement from the youth who form the majority of our
friendly staff and customers

Running Head; Fast Food Store Business Plan 6
Market Analysis
An analysis of the consumer expenditure in the city of Karachi showed that it rose during the end
of the year 2000 and since then the graph has been rising (Ziska, 2018). The sectors have
benefitted from the growth and frequent set up of several gourmet bakeries, fancy restaurants,
and fast food franchises.
The peak of sales of fast food is realized during the weekend when most of the youth are out
shopping. These are the days that they are not busy in schools or in the workplaces. The target
market is both the male and female young earning medium incomes and those in high schools or
colleges.
Market segmentation
The target primary consumers are the youth aged between 18 years to 35 years old. It has been
observed that most of the schoolers in Karachi, especially in Zanzama, love eating inside fast
food in Malls. The secondary market for the business is the tourists who visit the town of
occasional basis.
Main competitors
The main rival for our outlets is any other food outlet within a radius of 400 meters around
Zanzama. These are the KFC, Pizza Hut and Dominos.
Market strategy
Our business strategy is anchored on providing quality services. The initial outlets will be used
as a market tester which will be used as a starting point before expanding to the other outlets in
the next twenty-four months.
We will utilize a number of local store and media stores to execute and expand a market program
to read a good number of youths in the shortest and less costly manner (Ismail, 2016). The
primary strategy will be a word of mouth marketing which will then be followed and
complemented with the second tactic of local store marketing. The word of mouth will be used
as an initial step due to the high traffic in the shopping mall. The second step, though very
effective, it may be costly and therefore it will be used sparingly.

Running Head; Fast Food Store Business Plan 7
Pricing strategy
Our pricing strategy will be generic which postulates that Rs 150 will be the expected average
spending expenditure of quick lunch for a person. Leveraging the volume of fries style sauce and
soda in the city of Karachi, we will serve the majority of the population.
Sales strategy
King of Froes sales strategy is to expand the operation of a business and open new outlets in the
neighboring towns to increase the revenue realized by the company. This strategy will only be
realized if the initial tester outlet shows potential growth. Each new store has a goal of reaching
sales of more than Rs1.5 Million in a year with the tester store reaching double this sale value.
The peak season for the fast food business in this country is estimated to be around June and July
because of these is the vacation or holiday times

Running Head; Fast Food Store Business Plan 8
References
Ismail, I. (2016). The trend of fast food consumption among university girls in Karachi, Pakistan.
International Journal of Endorsing Health Science Research, 4(1), 32-38.
Scarborough, N. M. (2016). Essentials of entrepreneurship and small business management.
Pearson.
Ziska, L. H. (2018). Agriculture, Climate Change and Food Security in the 21st Century: Our
Daily Bread. Cambridge Scholars Publishing.