Vite Fries: A New Business Idea of Fast Food Restaurant in UK

Managing Human Capital Entrepreneurship
Vite Fries
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Slide 1
Entrepreneurs are often considered as the national assets to be refined, driven, and rewarded
to the utmost level.
This presentation is aimed at discussing a new business idea of a fast food restaurant that will
be based in the UK under the name Vite Fries.
The presentation will highlight the marketing plan, human resource capital, and financial
projections of the business idea.
Speaker Notes
The entrepreneur is a business leader search for the new ideas and executes them for
nurturing economic development and growth. Entrepreneurship is the most significant inputs
in the country’s economic development (Westhead and Wright, 2013).
Vite Fries is a locally possessed outlet of fast food that will be established as a global
franchise. Vite fries will offer quality food at affordable price, with good environment, and
attractive packaging. This business is the perfect answer to the increasing demand of fast
food that can be consumed while doing shopping in the shopping mall.
Slide 2
In today’s competitive scenario, it is becoming very tough to distinguish an outlet of fast food
business from another. The United Kingdom the one of the world’s stable economies and has
experienced its share of unfriendly economic instabilities (Profitable Ventures, 2018).
Vite Fries will majorly focus on selling fries. Hard drinks such as alcohol will not be
preferred for selling in the outlet, because the business encourages a positive and healthy

lifestyle of UK. In its place, business will provide an Italian Soda in order to complement the
fries.
Speaker Notes
Vite Fries will sell gourmet fries in a pinecone shape container with a different choice of
sauce. The business idea will make use of the notion of Belgium Fries, where the products
will be prepared with fresh potatoes, and fried two times. The business outlet will offer
friendly and excellent service to the customer in order to support the youthful, energetic, and
fun ambiance.
The business will purchase fresh potatoes along with other vegetables directly from the small
farmers by considering the quality and freshness of the vegetables. These vegetables will be
purchased at reasonable prices from the farmers to support them in earning their livelihood.
Vite Fries is a privately established business. It will be listed as a Limited company, with the
possession 25%- Carl, 25%- Sam, 25%- Guy, and 25%- Harry.
Slide 3
Vision
The vision of Vite Froes is to create an existence in the market as a popular native outlet
serving fast food and attain a good share in the market of the fast food industry of UK.
Mission
The mission of Vite fries is to become the most successful outlet of fast food in the UK,
initiated with the single retail site within a big mall as a market tester.
Speaker Notes

A vision statement is a pronouncement of the objective of the business, planned to direct the
internal decision-making. This statement is not restricted to the organizations and can be
utilized by government entities or non-profit organizations (Jacobson, Brail, G and Woods,
2011).
The Vite Fries is aimed at expanding the number of outlets by the third year and offer the
franchise to the neighboring cities.
A mission statement is framed to highlight the purpose of the organization, recognizing the
objectives of its activities or operations (Ward, 2018).
Vite Fries will struggle to become the best brand of local fast food in the domestic market.
Business desires to offer a complete experience to the customers while visiting the outlet, as
they will observe about this captivating new pop culture.
Slide 4
PESTLE Analysis
In the world, UK possesses the highest rate of fast-food consumption. It is famous for having
diverse cultures and taste that has a huge influence on the worldwide success of the industry
of fast food (IBIS World, 2018). However, the growth of the industry is affected by diverse
factors such as Political, Economic, Social, Technological, Legal, and Environmental that in
combination create a framework i.e. PESTLE Analysis.
Speaker Notes
Political – The labeling of Genetically Modified food has become very essential from 2004
as new rules. The purpose behind this is to make customers aware of the genetically modifies
ingredients used in the food. Besides this, the government of UK is establishing strict rules in