Business Plan for Fast Food Restaurant in Malaysia

Business Plan
Fast food restaurant in Malaysia
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Table of Contents
Table of Contents.................................................................................................................2
Executive Summary.............................................................................................................3
Vision/Mission Statement and Goals...................................................................................4
A. Vision Statement.........................................................................................................4
B. Goals and Objectives..................................................................................................4
C. Keys to Success...........................................................................................................4
Company Summary.............................................................................................................5
A. Company Background................................................................................................5
B. Resources, Facilities and Equipment..........................................................................5
C. Marketing Methods.....................................................................................................5
D. Management and Organization...................................................................................5
E. Ownership Structure....................................................................................................5
G. Internal Analysis.........................................................................................................6
Products and/or Services......................................................................................................7
Market Assessment..............................................................................................................8
A. External Analysis........................................................................................................8
B. Customers....................................................................................................................8
C. Strategic Alternatives..................................................................................................8
Strategic Implementation.....................................................................................................9
Financial Plan....................................................................................................................11
A. Financial Projections.................................................................................................11
B. Contingency Plan......................................................................................................11
Monitoring.........................................................................................................................11
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Executive Summary
A. Vision/Mission Statement
The mission statement of Fresin Fries is to develop its business into a successful business
by settling down with several fast food outlets in Malaysia. The aim of the company is to
start with a single retail outlet in a shopping mall to begin as a tester market.
B. Company Summary
Fresin Fries is a local restaurant set up that is planned to be placed at a global shopping
mall through a creative initiative for building awareness on the organization. Fresin Fries
will offer a huge collection of various food items at an affordable price with exciting
packages. Fresin Fries will be developed as a purpose to the increasing demand to fight
against the other fast food products that are mostly available in Malls.
C. Products/Services
Fresin Fries will be set up to sell gourmet fried food items with selected choice of sauces.
The company in case of products will be using the concept of Belgian Fries that will be
made up of Potatoes and fried foods (Salleh et al. 2015, p.5). Moreover, the outlet will
also provide quality and friendly customer service to assist the environment with a
youthful ambience.
D. Market Assessment
The expenditure of customers in Malaysia has increased during the year 2000 that
helped to get back the economy of the country. It is the growing number of fast food
restaurant in Malaysia that will help the company to attract customers (Hanaysha, 2016,
p.31). The company will evaluate the surrounding market and that are present in the
shopping mall. The restaurant company will set up food items that will compete against
the snacks that are offered by the popular restaurant. The company has planned to imitate
successful outlets like Starbucks and Mac Donald’s that covers the majority of the
potential market (Janssen et al. 2018, p.35). The store will characterize a display on the
cooking of Belgian fries to track customers.
E. Strategic Implementation
Friesen Fries have decided to set up a website page as well and in-house brochures from
where the consumers will be able to read out the featured items available in the food
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store. In this context, the store will be furnished with a fast food environment with a
bright counter that will display a menu on the wall.
F. Expected Outcomes
Customers will be attracted to buy the products. As a result of which more number of
outlets will be set up in different neighbouring cities such as Bangkok, Jakarta and
Manila.
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