Types and Importance of Events in Sydney

Running head: EVENT MANAGEMENT
Event Management
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2EVENT MANAGEMENT
Event management focuses on development or creation of festivals, concerts, ceremonies,
conference, formal parties, and weddings. However, the event concept is developed based on the
target audience. Event can be specific to the country, region, and city. The culture, religion and
social lifestyle of the people of a particular region are executed by the events (Getz 2017). This
study deals with the impact of event management on the Sydney, which is a popular city in the
Australia. Sydney is a dynamic and multicultural city as people from different religions; cultures
and ethnic background live here together. Many immigrants come to Sydney in every year that
highlights the cultural diversity in this region. This place is popular for tourism. On the other
hand, exhibition, concert, sports, conference events, film festival and product launch events are
very common in Sydney.
Events are various types one of the most important is the mega event. The Mega event
leaves a significant impact on the economic, social and cultural environment of a particular
country or a region. Sports events are the good example of the mega event (Kurniati 2016). In
Sydney NRL Telstra Premiership Grand Final, Emirates Australian Open Golf and Sydney
International Tennis have taken place, which are popular sports events. Hallmark events refer
to the cultural events or major fairs. However, tourism events are the common examples of
hallmark events. Often the sporting events also categorized into the hallmark events. This type of
event occurs on regular basis or in a specific season. As for example, Pyrmont is a popular fair
festival of Sydney that continuous for 15 days. Various types of wines and foods are present in
this festival. Therefore, the visitors can taste the fruits of Mudgee regions in this festival
(Australia.gov.au).
Community events refer to the event that includes health events to increase health
awareness among the public (Stevens 2016). In Sydney, many health event programs are

3EVENT MANAGEMENT
occurred to increase the awareness regarding the different health issues. Business event refers to
the conference events. In Sydney, business event is a common thing as it is the central part of
Australia and enriched with many industries. As for example, electronic music conference and
red gift fairs are the popular business events in Australia. Such business events in Australia
highlight the economic strength of the business. Culture is the base of a country and cultural
event show respect to the people of a particular country or a particular region. Through the
cultural events, the belief, arts, values and social behavior of the people of a specific region can
be exhibited. Sydney is considered as the Australia’s cultural hub. One of the major cultural
festivals of Sydney is Biennale of Sydney, which is a contemporary arts festival. This festival
held for three months in Sydney (Australia.gov.au). Such festival focuses on the different
cultures, values, and beliefs of the people.
Event is a crucial part of the country or a region. However, the event industry acts as the
representative of a country and they represent the value, culture, and tradition of a particular
region (Holt 2017). In the context of Sydney, it is a multicultural city thus, the event industry
focuses on the various cultural beliefs. The event industry of Sydney is a significant part of the
Australian economy. The event industry is a good contributor of Australian economy. The event
industry in Sydney organizes a business conference, sports, trade fair, business events, cultural
and community events. However, Sydney is considered as the premier city for the various
events. This city ends every year and opens every new-year with the renowned event. Sydney is
always buzzing with festivals. Season does matter in this region as the event industry always
makes this region crowded and charming with various events. The event industry in Sydney
knows how to organize a party in the public holiday, which makes the people of the city joyful.
However, organizing events in a region develops the social lifestyle of the people (Kim and