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Festival and Special Event Planning : Essay

   

Added on  2020-04-15

7 Pages1887 Words55 Views
Running head: FESTIVAL AND PLANNINGFestival and PlanningName of the Student:Name of the University:Author’s Note:

1FESTIVAL AND PLANNINGEvent industry of Australia has started to contribute significantly in the regional development ofthe country (Mills and Rosentraub 2013). Most of the literature has highlighted only the economicbenefit of the event industry on regional development. However, it essay will highlight the effects ofevent industry on economic, social and cultural and environmental development of the region. Moreover,the essay will critically discuss the way in which event industry has become an effective and appropriatevehicle for facilitation of regional development.Event industry is the most rapidly growing industry in Australia. With the steady andrapid growth of the industry, it has wide contribution in the regional development of the country.The most popular sectors in Australian event industry are festivals, sports, music, tourism, mega,hall, business, culture and lot more events (Mair and Whitford 2013). Increasing popularity ofthe Australian events has made Australian even industry strong enough, which has become aneffective and appropriate vehicle for the facilitation of regional development. Moreover, even industryhas extreme significance on the contemporary society of the Australia. Event industry has significant contribution on regional development of Australia throughcontributing in economic development, social and cultural development and environmental andtouristic development. The first and foremost contribution of event industry on regional development isits ability to foster economic growth of the region. According to Zaei and Zaei (2013), popular eventshighly attract the travelers and audience towards purchasing the event tickets. Therefore, it encourages theattendees in spending money to the food and beverage items, accommodation and other activities.Moreover, Mills, B.M. and Rosentraub (2013) stated that one specific event can foster economicdevelopment of other surrounding business like food and beverage sector, hotel sector, transportationsector and others. While considering the exampleMelbourne Cup in Melbourne, it can be found thatMelbourne Cup sports event highly contributes in the economic development of Melbourne region.

2FESTIVAL AND PLANNINGMoreover, the attendees spend almost AUD $200 on the local business development per day over 10day’s period (Victoria Racing Club 2017). Mackellar and Nisbet (2017) pointed out that event industry contributes in the economicdevelopment of the region through creation of ample of job opportunities for the unemployed persons.Such increased employment ultimately increases the tax and revenue of the government from the taxcollected from the employed persons. On the other hand, Veselovsky et al. (2015) opined that the eventsectors have also significant contribution in local government through contribution of taxes. In this way,event industry contributes in the economic development of region. While considering the example of‘Big Day Out’ Music Event of Sydney, Melbourne, Adelaide and Gold Coast, it can be found that BigDay Out event has huge contribution in the creation of employments in these regions. The event was firstdebuted in the year 1992. The event is constantly creating ample job opportunities for the unemployedpersons of these regions. Moreover, this music event has created almost 10% job opportunities for theunemployed persons of such regions (Bigdayout.com 2017). As per Hansen (2013), event industry contributes in the development of tourism and economythrough event tourism in the region. Moreover, such event tourism attracts huge international tourists inthe region for enjoying the specific attraction of that particular region. In this way, the event industry hashuge contribution in tourism development and economic development of the region through the revenuescollected from the tourists coming to the tourism event. While considering the evidence from AustraliaDay in the most famous cities of Australia, it can be found that such event attracts huge numbers oftourists both from domestic as well as international countries. In this way, foreign currencies added to thelocal currency actually leads to economic growth of the regions. Event industry has huge impact on the social and cultural development of the region. Accordingto Ziakas (2013), the collaborative effort of the community people towards arranging a special eventleads to shared experience of the people among the community. Moreover, the collaboration of different

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