Urban Tourism Assignment Solved
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Added on 2020-12-09
Urban Tourism Assignment Solved
Added on 2020-12-09
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Field report on Urban tourism
Table of contentTOPIC..............................................................................................................................................1INTRODUCTION...........................................................................................................................1LITERATURE REVIEW................................................................................................................3RESEARCH METHODOLOGIES.................................................................................................5DATA ANALYSIS..........................................................................................................................7CONCLUSION..............................................................................................................................18REFERENCES..............................................................................................................................19
TOPICImpact of Overcrowding and seasonality on Cambridge town centerINTRODUCTIONUrban tourism is the practice of having the tour and tourism facilities on the city level.This involves the practices like visiting various architectural places, museums, visiting areligious location, having a meeting, conference or any event in much suitable and significantmanner. This will help the firm to promote better traveling facilities within an urban or cityareas. This will also support the proper growth measures that are been laid by the organization inmuch suitable and significant manner (Li and et.al., 2015). This is required to be maintained in apositive manner that will support the effective placing of the business activities in much suitableand significant manner. A good following of the urban tourism measure will support theimprovement in the overall conditions and thus will assist the city management to have asignificant rise in facilities in much suitable and effective way. The urban tourism measures willinvolve the proper management of infrastructural, transportation, electricity and other city levelfacilities that helps and organization to enhance the quality of urban tourism services that arebeen offered to the firm.A wide range of products and services are been taken in consideration that supports thesuitable placing of the urban transportation and tourism facilities. The biggest reason behind theexponential success and wide range of products and services in the urban tourism is the ease ofavailability of different products and services within the city premise. Other than this, it leads thesuitable growth and development of the peripheral area of an urban region and evolve them as atourist spot or hub (Maitland and Newman, 2014). This will support the proper rise in theoperational capacity and growth measures of the organization to a greater extent. Besides this, itwill help a city area or its destination to get placed on the global tourism map. Such measureswill support a good rise in the urban tourism measures and support the proper management ofneeds and requirements of tourist or travelers within a city area.The presented field report will lay emphasis on the issues of overcrowding andseasonality at the Cambridge City center. The report will lay its focus upon various facilities andother operations that are been carried out to analyze the impact of urban tourism, the limitationsor restrictions of overcrowding or seasonality measures and the impact that it have on the growthor development of a city area. 1
RationaleThe motive behind carrying out this research activity is to have a good and superficialanalysis of influence laid by overcrowding and seasonality measures within the Cambridge city.The research and field level reporting will help the firm to enhance the quality of measures thatare been laid by the organization (García-Hernández, de la Calle-Vaquero and Yubero., 2017). Itassists in identifying the limitations to urban tourism and factors affecting the overall operationsand facilities that are been undertaken within the Cambridge city center. Besides this the propermeasures to handle this adverse situations related to overcrowding and seasonality is taken inconsideration. This will help the organization to identify the impact and take suitable measures toimprove the quality of services in much suitable manner.Aim“To identify and analyze the impact of overcrowding and seasonality of urban tourism onCambridge city center.”ObjectivesTo evaluate and analyze the details of urban tourism.To identify the impact laid by overcrowding and seasonality on the urban tourism.To analyze the influence of overcrowding and seasonality issues over the urban tourismpractices that takes place at Cambridge city center.Structure of field reportThe field report will cover the effective placing of the introduction related to urbantourism with the proper aims and objectives. Besides this, an effective literature review coveringthe effective details and information's from the various scholars and researchers. This will helpthe firm to identify the effective growth rate and operations in much effective and suitableplacing of business operations and activities. This will help the researcher to gain a suitable ideaabout the measures that are followed by the firm in much effective and significant manner.Besides this an effective assessment and evaluation process is been taken in effectiveness thatwill support the proper assessment of measures taken for the analyzing the effect ofovercrowding and seasonality in much suitable and effective way.LITERATURE REVIEWThe proper management of the urban tourism measures will support the effective andsignificant growth and development of tourism operations and activities. The urban tourism is2
one of the oldest concept that is been followed by a tourist destination. With the increase inglobalization, there have an effective and significant growth of travel and tourism measureswithin the organization. This will help a tourist destination to have a good rise in the placing ofoperations and this will impact the overall rise in travel and tourism measures in an urban region.This will help in improving the quality of products and services that is been offered to theircustomers or travelers in much effective manner.Definition of urban tourismThe urban or city based tourism is the major form of tour service that is been taken inconsideration by a tour service provider within a city. As per the views of Mordue (2017), urbantourism can be defined as the “ a practice to develop a city as an effective tourist location andprovide all sort of related services to their customers or travelers”. This can be said that theproper planning of the business operations and tour and travel facilities will support the nonfarming dependent tourism industry and generate a decent amount of revenue for theircustomers. Besides this, according to the findings of Rahmani and et.al., (2015), the urban tourismwill look after proper management and development of a location as per the needs andrequirements or market trends in order to cater a vibrant range of customers or travelers. It willprovide the city with a global exposure and guides the management to develop suitable facilitiesand services like infrastructure, public and private transportation, electricity, tourist help desksetc. The providing of a good transportation and infrastructural facility will support the firm toimprove the quality of measures and thus will support the proper management of businessoperations and activities that are been taken in consideration by a city tourism managementauthority in effective manner.Scoping of Urban tourism:A proper scoping is required to be taken in the consideration by the organization that willsupport a proper management of tourism activities and operations. According to the findings ofRabbiosi (2015), with the increment in the globalization activities, many destinations are turningout to be developing a city or urban location as an effective tourist spot. The ease in reaching thedestination, improved quality of services and growth in infrastructural and other facilities willhelp the firm to gain a good share of business and generate an effective revenue.3
Other than this, according to the assessment of Colantonio, (2017), says that, in thecoming period, the sector of urban tourism is susceptible to see a good growth. It will lead a citylike Cambridge to expand in order to cater and accommodate more and more number of travelersand tourist. This will help the firm to have a good rise in the capability and effectiveness andthus will support a proper and much effective growth of a city as a tourist destination. Contribution of urban tourismThe urban tourism plays a very deep and significant level of operations and activities thatwill support the proper rise in the effectiveness of a city as a tourist destination. The following ofthe effective measures that will help a tourist destination to enhance the location as a suitabletourist destination under the urban tourism. As per the views of Papadimitriou, Apostolopoulouand Kaplanidou (2015), this will support the effective growth of a place as a tourist destination.This incorporates the effective development of infrastructural and transportation facilities thatwill attract the effective placing of operations and action plans to have a significant growth oftourism. The city areas are more exploring and accessible than the other regions. This quality orattribute will help the travelers and tourists to have a good reach within the city and develop adestination as a tourist location. Other than this the research and findings of Jansen-Verbeke(2017) states that, under the urban tourism, there are further subcategories that are required to betaken in the consideration. The religious, architectural, educational and other sub categoricalmeasures are required to be taken in the consideration by the firm that will support the properplacing of a location or destination like Cambridge in much suitable and significant manner.Impact of overcrowding and seasonalityAs the urban tourism has increased to a greater extent due to globalization measures,certain issues related to it has also emerged that has impacted the overall performance of theorganization to a greater extent. As per the research and findings of Miller, Merrilees andCoghlan, (2015), with the passage of time, increase in globalization and conveyance facilities,the issues like overcrowding and seasonality has increased to a greater extent that has impactedthe quality of products and services. The issues or the drawbacks that are associated with theeffective placing of the travel and tourism measures that are been undertaken in the considerationby the tourism service provider. The easy means of transportation and global accessibility hasmade Cambridge a major tourist destination from an educational hub. This will help the firm toenhance the quality of operations and thus will support the proper development of operations and4
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