Urban Tourism Assignment Sample

Urban Tourism Field Report

Contents
TOPIC..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW................................................................................................................2
METHODOLOGY..........................................................................................................................5
RESULTS AND DISCUSSION......................................................................................................6
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................19
Research Philosophy. 2018. [Online]. Available through:
<https://research-methodology.net/research-philosophy/>............................................................20

TOPIC
Seasonality and overcrowding in the city of Cambridge.
INTRODUCTION
The Urban tourism can be defined as the range of tourism related activities that are been
taken in consideration within a city. This form of tourism activity is relatively old and complex.
It consists of many factors and operations that will help the fir to enhance the quality of business
activities and operations and thus, is based on suitable infrastructural facilities and technologies
that are present within the organization (Di Foggia, 2016). The biggest reason of the effective
and suitable growth and development of the urban tourism is that it is comparatively easy, fast
and cheaper than the other forms of tourism and transportation's that are been followed.
It consists of many products and services, accordingly the needs and demands of the
customers or tourists. This can be material or non material, tangible and non tangible in nature. It
involves a specific place or destination like museum, religious places, entertainment centers like
nightclubs or bars to even the specific city development services like transportation, architectural
classifications (DŽOGOVIĆ and KOTESKI, 2018). It involves various tourist activities like
sight seeing, visiting friends and families, participation in conferences, seminars etc, training
programs, events etc.
This field report is based on the effective assessment of the impact laid by seasonality
and overcrowding that is been mainly focused around the Lion yard and Grafton Center. This has
emerged as the major issue that has impacted the overall placing of the urban tourism within the
city of Cambridge.
Rationale
The major motive behind carrying out this research is to identify influence laid by the
tourism seasonility and over crowding of the Cambridge that has affected the overall operations
and effectiveness of the business activities in much effective way (Papadimitriou,
Apostolopoulou and Kaplanidou, 2015). This will help to improve knowledge about the effective
impact laid by the season ability operations and overcrowding of tourists during the tourism
season.
Aim:
“To analyze the impact of seasonality and overcrowding at Grafton Center, Cambridge
on urban tourism.”
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Objective:
 To evaluate the idea of Urban tourism.
 To analyze the influence of seasonality and overcrowding on Urban tourism.
 To evaluate the impact laid by seasonality and overcrowding on Urban tourism at Grafton
Center, Cambridge.
Structure of Project:
The project will involve the suitable Literature review that will assess the academic
theories and concepts related to Urban tourism. This will cover the details and discussion about
the various classification of Urban tourism and provide a conceptual idea about it. Besides this,
the effective research methodologies are been included to get the precise idea about the measures
and operations to be followed for the assessment of the seasonality and overcrowding on Urban
tourism. Effective assessment and result evaluation will be carried out and suitable conclusion
will be presented on the basis of the output received.
Area of focus:
The report will effectively lay the emphasis on the town center are named the Grafton
Center, that will help the fir to carry out urban tourism operations and activities on seasonality
and overcrowding in much suitable and effective way.
LITERATURE REVIEW
With the globalization of the organization and the effective placing of the travel and
tourism facilities by a firm or a city management that will support the proper management of the
tourism facilities in much suitable manner (Colantonio, 2017). As with the improvement in
globalization and economic conditions, the rate of Urban tourism has improved and increased to
a greater extent. This is susceptible to have a deep impact on tourism activities.
Definition and concept of Urban Tourism:
The urban tourism can be termed as, “an ancient and complex practice that takes place in
the city or urban region”. As per the views of Yovcheva and et.al., (2014), the urban tourism is
one of the major contributor in the travel and tourism industry and it helps in providing support
to non agricultural based economy in the various fields or sections. These sections include the
administration, manufacturing, business and other important services. The Urban tourism based
on these factors or sections is the major contributor to the economic growth of a city and a
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country as a whole. It also supports the proper management of the travel operations that are been
taken in consideration by an Urban administration.
The urban management and the effective business operations and the activities will help
the firm to enhance the effectiveness of business operations which will support the suitable
growth and development of the business operations and activities that leads to the proper
management of the tourism activities that will support effective growth of the tourism activities.
Range and scope of Urban Tourism
The Urban tourism is the biggest and most happening sector of the travel and tourism
industry. As the majority of the global population stays at urban or city region, making the city
areas more heterogeneous, vivid and vibrant on the basis of cultural, architectural, technical,
environmental and social level. In accordance with the views of Martín, Aguilera and Moreno,
(2014), it provides the suitable exposure of the local as well as global cultures at a place,
simultaneously. This impacts the share of growth and development in much suitable and
effective manner. The improvement in the social lives and economic conditions have paved the
path for the tourists to have a good experience of the business activities and operations in much
suitable and effective manner.
As the urban dwelling and facilities have been improved in the cities around the globe,
these have the suitable management of the business activities and other tourism related actions.
Shi, Zhao and Chen (2017) stated that the proper placement of business activities and operations
that will support the suitable placing of urban development policies in much effective manner.
Thus, urban tourism can be termed as the key pillar of an organization, improving the economic
condition and tourism facilities, leading to positive growth in tourism measures.
Contribution and classes of urban tourism
As a city or urban area is vividly developed and established, the classification of the
organizations and urban tourism components are effectively classified. As per the research and
findings of Kizielewicz and Lukovic (2015), the urban tourism has many further sub classes such
as educational urban tourism(Involving visiting to museums or a location of historical
significance), religious urban tourism(visiting destination of religious importance), Medical
tourism (for the medical purposes), shopping tourism (for making purchases), nightlife tourism
(involves going to nightclubs or bars), architectural tourism (traveling to architectural location)
etc. All these classifications will help the firm to carry out tourism operations and activities that
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will support the proper placing of customers within the organizational way. This will help the
firm to have a suitable growth rate and rise in overall operations of the organization.
On the other hand, García-Hernández, de la Calle-Vaquero and Yubero (2017) states that,
these urban tourism measures will help the firm or a city to increase their operational capability.
Hence, these operations and measures are required to be managed to get the proper and
appropriate placing of the tourism functions. All these sub classes will help to placing of urban
tourism in much effective and suitable manner. These will also help the organization to enhance
the revenues and economic growth within a city. This will help the firm to enhance the quality of
business operations and action plans in much suitable way.
Potential of Urban tourism
According to the views of COLOMB and NOVY (2016), the potential of urban tourism is
comparatively high that impacts the overall operations and thus will help in the suitable placing
of the business operations and activities related to the urban tourism. This makes a city like
Cambridge to a tourist center and economical hub. Besides this, it will help the firm to carry out
effective placing of the urban tourism measures that are been taken in the consideration by the
firm. This will not only give a local destination a global exposure, but will help the firm to carry
out the tourism activities and operations in much effective and significant way.
Besides this, it will increase the dwellings of the people in the core city areas and the
peripheral areas that will impact the number of tourists, improving their count and revisits of the
customers within the city. According to Shi, Zhao and Chen (2017), this will help the fir to carry
out the business operations that will support the proper placing of the suitable tourism growth
measures within the city. There will be increase in transportation facilities, quality of food and
beverage services and infrastructural facilities that will help the firm to carry out tourism
operations.
Impact of the seasonality and overcrowding
From the above assessment, this is been found that the proper management and placing of
the tourism measures will help in improving the urban tourism. However, seasonality and
overcrowding due to the growth of tourism measures within the organization. As per the views of
Rasoolimanesh and et.al., (2017), seasonality lays a positive as well as negative influence on the
organization. This will help the organization to enhance the quality of business activities which
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