Tourist Market Potential | Fiji

TOURISM - FIJI

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Table of Contents
Introduction......................................................................................................................................2
Tourist Market Potential..................................................................................................................3
Transport development....................................................................................................................4
Accommodation development.........................................................................................................5
Crisis and risk management.............................................................................................................6
Social media influence.....................................................................................................................7
Visitor Experience development......................................................................................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

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Introduction
Fiji, a country in the South Pacific, is an archipelago of more than 300 islands. It's famed for
rugged landscapes, palm-lined beaches and coral reefs with clear lagoons. Its major islands, Viti
Levu and Vanua Levu, contain most of the population. The estimation describes that contribution
of tourism to the GDP is about 17.0 percent, this also helps in employing several numbers of
people which includes that in the current year it employs a large number of people that are up to
40,000 people. The tourist is more satisfied with the accommodation facilities and transport
development but some arise because of an increase in tourism in the year 2018 and at the same
time to maintain sustainability so that it can result in economic development. Several tourists are
from different countries because of more satisfied with the services provided by the tourism
sector (Dustin et. al., 2018).
In the year 2015, it is estimated the majority of the tourist come from Australia that is it was up
to 367,273. The other is the US from which also the majority of the tourist come to visit Fiji. The
tourism sector developed environment-friendly initiatives so that in future billions of tourism
industry is developed in Fiji. In the present report, the discussion is made on identifying
contemporary problems which are become a major challenge in developing the tourism sector.
Further, the potential market of tourists, accommodation development and other factors such as
the development of visitor experience are discussed (Brida, Cortes-Jimenez and Pulina 2016).
Tourist Market Potential
Fiji is the destination which attracts a large number of tourist because of they willing to satisfy
their desires and maintaining comfort because of providing all the facilities to the tourist. This is

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the reason it is estimated that in the year 2015 the number of tourists in Fiji in comparison to
other previous years. Therefore, the tourist which visit the Fiji respect and maintain the social,
cultural and other factors because of which they focused on various factors that is a destination
which has less air pollution and provides better transportation facilities to the tourist. The
tourism sector of Fiji based on providing facilities according to the requirement of the tourist that
is in the year 2018, the estimation demonstrate that tourism sector mainly focuses on geographic
and demographics which sector mainly concentrate on examining the density and percentage of
population which are more attracted towards the islands (Dustin et. al., 2018).
The tourism sector also segments according to the age, gender and nationality as well as adopt
social media marketing strategies so that the majority of the tourist gets attracted towards the Viti
Levu and Vanua Levu. However, still, Fiji faces issues in attracting the tourist from different
countries it is because the majority of the tourist are from US and Australia. To overcome these
issues the tourist operators can focus on adopting the approaches of behavioral and
psychographic it is because these operators can segment the lifestyle, attitudes, interest and
degree of loyalty which can reduce their cost and time in the future. This approach can be in the
marketplace of China it is because fewer tourists come from China and they are more attracted to
the Islands. This could be the most appropriate market in attracting the tourist so that tourist
operators in Fiji can contribute more towards economic development (Hassan, 2017).
Transport development
The most appropriate and most applicable mode of transport is rail, road, water and air that is Fiji
has two international largest airports such as Nausori Airport through which tourists expect to get
their destinations. In the year 2018, there is more development of the buses because of provides