Comparison of Nudge Accounting and Nexia ANZ for Finance Accounting Services

This report provides an overview and comparison of Nudge Accounting and Nexia ANZ, two finance accounting services in Australia, on various attributes. The report concludes with a discussion on the laggings and areas for progress.

Running head: FINANCE ACCOUNTING SERVICES
FINANCE ACCOUNTING SERVICES
Name of the Student
Name of the University
Author Note

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Executive Summary
This report mainly provides the overview of the companies and comparing them on different
attributes of comparison. The companies are compared against each other and shows which
company is better and why. The report concludes with the overall discussion of the
companies that are used for finance accounting services pointing on the laggings and the
areas where the progress that could be made to bring more progress to the businesses they
serve as a finance advisors.

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Table of Contents
Introduction................................................................................................................................3
Company 1: Nudge Accounting.................................................................................................3
 E commerce model..........................................................................................................3
 Principle Goals................................................................................................................3
Company 2: Nexia ANZ............................................................................................................4
 Name of the company: Nexia ANZ................................................................................4
 URL: www.nexia.com.au................................................................................................4
 E Commerce Model:.......................................................................................................4
 Principle goals.................................................................................................................5
 PICTURE OF THE COMPANY....................................................................................5
The rating...................................................................................................................................5
Assessment Table for Company 1..............................................................................................6
Assessment Table 2...................................................................................................................9
Comparison of the websites.....................................................................................................12
Conclusion................................................................................................................................13
References................................................................................................................................14

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Introduction
B2b business refers to the commerce that occur between two companies rather than with the
company and the consumers (Carrigan, and Di Marco, B., 2017.). The finance accounting
services are the companies that provides the analysis and the report of the financial
transactions that is pertaining in the business companies.
The report mainly focuses on the Ecommerce business models of the two finance
accounting companies of Australia. The company taken under consideration are Nudge and
Nexia A. These are the two main companies that are competent against each other. They both
provide accounting services to the small business and start-ups. Through this report, the
assessment of these companies carried out over different attributes. The ratings are in order to
provide the knowledge about overall position in the market as well as the internet.
Company 1: Nudge Accounting
 Name of the company: Nudge Accounting
 URL : https://nudgeaccounting.com.au/services/
 E commerce model
The company is situated in Pyrmont, North South Wales provides affordable aids to
the new business and start-ups by providing monthly subscription. The company mainly
provided financial services like online book keeping, taxation advices, key management to
enhance the progress of the companies in the better ways (. The Nudge accounting provides a
backup report of all the transaction that are taking place in the company and then provide the
services according to the requirement of the user.
 Principle Goals
The company principle goal is to ensure the finance of the companies safe. It provides
efficient access through cloud storage. The goal of the company is to provide end-to-end
solution about the businesses through online systems. It ensures the efficient growth the
companies that are linked with them. The company keeps it prime goals to be up to the mark
in the field of technology as well as the market. The company have the upgraded technologies
that provide better way to compete with the other companies.

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 PICTURE OF THE HOMEPAGE
Company 2: Nexia ANZ
 Name of the company: Nexia ANZ
 URL: www.nexia.com.au
 E Commerce Model:
The company mainly deals with the financial aids covering up both business and
personal wealth. The company ensure the financial growth through advisory to the business
that are linked with Nexia (Nexia.com.au, 2018). The company not only serves Australia but
also have served New Zealand. The Nexia is serving the customers since 40 years around two
countries
 Principle goals
The principle goals of the company is to aid the businesses worldwide through a class of the
financial accounting services and advisory. The company is mainly thriving in two countries
and have been achieving great success. The company view their challenges as the opportunity
and overcome each barriers like communication, technology and culture.

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 PICTURE OF THE COMPANY
The rating
The table will assess the overall position that the company that is assessed through
various attributes. The attributes will give be rated according to the performance of the
company, its exposure other measures that is important for the company to grow with the
competition prevailing in the same business models.
The rating table for the following assessment table are as follows:
Rating 1 2 3 4 5
Assessment Very poor Poor Inapplicable Good Very Good

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Assessment Table for Company 1
The following table shows the assessment of the company named Nudge Accounting.
Attributes Rating Brief Comment
How does the website URL
relate to the business?
4 The URL of the company
relates well with the
business.
Availability over the internet
search engines.
5 The URL is on the first
page of the search engines.
Does organisation provide
all the information to the
user needs
4 The organization do
provide all the basic
information that a user may
need while going through
its online site.
Are the requirements that
are provided to the users are
appropriate?
4 The requirement that are
provided to the users are
precise and it provides the
contact details in the portal
in case of any doubts.
How well does the website
reassure users about the
security and use of their
information?
4 The company has
collaborated with
Australian Privacy
Principles under the legal
requirements of the Privacy
Act. The Act ensures that
there is no disclosure of
private information of the
users without consent.
How well does the website
foster user trust in the
organisation?
5 The company has 80
trusted years of the
experiences and it has been
fostering 250 million
revenues.
How well does the website
address legal issues
associated with use of the
website or engagement in
transactions?
5 The website follows the
legal terms under the
Privacy act .All the
disclosure are done only
under the user consent
How well does the website
provide for the accessibility
needs of users?
5 The company is quite easy
to access for the users
because of its user interface
id
How well does the website
address the language or
cultural needs of users?
4 The website follows the
official language English
which is understandable to

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maximum people in the
country
Does the website contain all
the product information that
a user could reasonably
require?
5 The site contains all the
requirements in precise,
with the accurate
information as per
addressed by the user.
Does the website allow all
the customisation (user-
managed features) that a
user could reasonably
expect?
4 The website do allow the
customisation of the
features and benefits that
the
How well does the website
personalise the experience
for users?
4 The website merge
according to the needs of
the user
Does the website identify
sufficient channels for user
service/support?
4 The contact details helps
the user of the companies
to stay in touch anytime
anywhere
How easy is it to find any
information on the website
about the organisation, their
products or services?
5 The services are mentioned
on the dashboard with
proper picture and written
description which provides
the information quick and
easy
How easy is the information
on the website to read (i.e. is
provided information in
appropriate language and
with sufficient detail for
most users)
4 The information provided
in the online site provides a
precise overview of all the
information required by the
user who has accessed the
site for the first time.
Is the website easy to
navigate (i.e. move through
the website to find
information, products, or
services, and engage in
transactions with the
organisation)?
4
It has pretty good
navigation but it all
depends on the internet
speed that has been used to
access the website, the
server overloading is quite
rare.
How appropriate are the
website aesthetics (e.g. use
of layout, colours, imagery,
font) for the target audience?
5 There is adequate amount
of the pictures and pie
charts that needs to acquire
the attention of the users.
The first time user can
easily get the idea about
what is the site all about.
Balanced use of colours

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and clean fonts are used in
the site
How well does the website
foster community among
users?
4 Pretty good
How well does the website
support different web-
browsers or platforms (e.g.
mobile devices)?
4 Platform independent, can
be access over the systems
of mac and windows both.
The platforms does not
hinder its performance. It
can be used over mobile
phones with Ios and
android platforms used in
the mobile phones.
How quickly does the
website load into your
browser and do all website
features, links and
embedded objects work as
intended?
4 The server is fast, the
website load all the
information very easily.
The media files load
depending upon the speed
and availability of the
internet coverage.
Does the website provide a
sufficient range of delivery
options as can be reasonably
expected?
4 The online services are
quite easily delivered to
users who want to access
the benefits and facilities
that are provided by the
company.

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Assessment Table 2
The table is the overall performance analysis of the company Nexia accounting.
Attributes Rating Brief Comment
How does the website URL
relate to the business?
5 The website provides the
overview of the business the
company indulges in.
Availability over the internet
search engines.
5 The website is on the top
page of Google when it is
being searched over the
search engines, lies second
on yahoo.com
Does organisation provide
all the information to the
user needs
5 The website of the business
provide concise but overall
overview of the information
that the user needs to know
while accessing the website.
Are the requirements that
are provided to the users are
appropriate?
5 The information that is over
the online site are overall
accurate and supported by
the testimonials and reviews
of previous users.
How well does the website
reassure users about the
security and use of their
information?
5 All the information gathered
on the site are under
discretion. All the
information from the chat
box to user information are
under the private policy and
legal disclaimer.
How well does the website
foster user trust in the
organisation?
5 The site have international
clients showing the trust of
the users in this financial
company.

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How well does the website
address legal issues
associated with use of the
website or engagement in
transactions?
5 The company mainly
comply with Australian
Privacy Policy. The
sensitive information are
gathered under full
discretion, the site has
created children privacy by
providing age limit of above
13 years. the website is
secure for transaction as to
secure the sensitive data by
encryption
How well does the website
provide for the accessibility
needs of users?
5 The website is accessible to
any users above 13 years of
age.
How well does the website
address the language or
cultural needs of users?
5 The site is has international
recognition in New Zealand
so it has overcome cultural
barriers quite efficiently.
Does the website contain all
the product information that
a user could reasonably
require?
5 The home page provide
overall information with the
hyperlinks stating every
details clearly.
Does the website allow all
the customisation (user-
managed features) that a
user could reasonably
expect?
5 The website suits itself
according to the user needs
How well does the website
personalise the experience
for users?
5 It does allow the
personalisation of the site.
Does the website identify
sufficient channels for user
service/support?
4 The chat box present on the
homepage aids the users in
case of any problems and
doubts.
How easy is it to find any
information on the website
about the organisation, their
products or services?
5 All the information needed
is mentioned on the
homepage
How easy is the information 5 The language used in

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on the website to read (i.e. is
provided information in
appropriate language and
with sufficient detail for
most users)
website is English. The most
common language of
communication world wide
Is the website easy to
navigate (i.e. move through
the website to find
information, products, or
services, and engage in
transactions with the
organisation)?
5 Yes, it depends on the
internet speed and network
coverage of the place the
site is being accessed. The
transaction done are pretty
fast and secure.
How appropriate are the
website aesthetics (e.g. use
of layout, colours, imagery,
fonts) for the target
audience?
5 Proper use of the
colours ,fonts and related
images attract the target
audience around Australia
and New
Zealand(Madhoun,,Guenane
and Pujolle, G., 2016).
How well does the website
foster community among
users?
5 The relatable images of the
places that the company
works in shows that the site
is community friendly.
How well does the website
support different web-
browsers or platforms (e.g.
mobile devices)?
4 Accessible on smartphones,
with Ios and android, can
work on both windows and
mac without any limitations
How quickly does the
website load into your
browser and do all website
features, links and
embedded objects (eg:
media files or applets) work
as intended?
4 Depends on the network
coverage, internet access is
quite important to access the
website. The benefits could
be accessed through phones
and there are offline
solutions available like
customer helpline number to
keep the track of the policies
that have been purchased.
Does the website provide a
sufficient range of payment
options as could be
reasonably expected
4 The company provides
range of benefits depending
upon the budget range of the
user. But it mostly deals
with big business and
companies and not the start-

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ups .have installation fees
and set up fees as
well(Dudin et al. ,2014).
Does the website provide a
sufficient range of delivery
options as could be
reasonably expected?
4 The online package is
delivered in minutes, after
the payment is cleared from
the user(Nilsson and
Stockenstrand,2015).
Comparison of the websites
The two finance accounting websites namely Nudge accounting and the Nexia ANZ are
analysed in the above assessment tables showing their accessibility, their appearance,
platform independency, security, ease of payments. The results deduced are used to compare
and contrast both websites against each other through the following table.
attributes Nudge Accounting Nexia ANZ
Privacy Policy The company does not
provide children privacy; the
site can be accessible to
everyone that can cause
accidental issue. like false
transaction
The company has provided
the user with child lock that
assure that no user of below
12 years can access the site.
Global exposure The nudge Accounting is
limited only in Australia
with its head branch in
Melbourne
The company expands its
branches to New Zealand as
well(Byers et al.,2018) The
company has exposure that
is more global.
Existence The nudge accounting has
80 years of experience in the
market still lags behind
Nexia.
The company has 40 years
of experience still grew
faster than Nudge
Accounting.
Information access The company gives limited
information to the user. The
user need to access pages
one by one to gain
information (Gonçalves,
Martins and Branco, 2014).
The company has all the
information available n the
homepage each linked with
the hyperlinks that
summaries the details but
provides all information at a
glance.
Payment The company provides Because of the quality, the

13FINANCE ACCOUNTING SERVICES
various affordable aids
irrespective of the size of the
business; they do not have
any extra charges or set up
fees. It is a monthly
subscription of all the
services it provides(Fanning
and Centers,2016).
company is not as flexible as
the nudge accounting in
service providing.
Field It has very limited field of
work.
It has a variety of field to
work with including health
and education.
Cultural barriers The company is less
community friendly and is
limited to New South wales
The company have more
branches than Nexia in the
country as well as outside
country
The above-mentioned table shows that the NEXIA ANZ is overpowering the internet market
more than Nudge accounting. The company has exposure that is more global, more option
and better security. The Nexia ANZ promotes cultural friendly environment by maintaining
the transparency of the benefit it provides for the company.
Conclusion
The reports concludes with better analysis and assessment of two financial companies that aid
in online bookkeeping, taxation services and key management options to help a start up to
grow in a better manner. The comparison shown against each companies provide a broader
view about the progress of the companies. The comparison shows the aspects in which the
company has to make progress and be better in their fields. The report gives the idea about
how online E commerce works efficiently and also what are expectations of the users that are
needed to be fulfilled by company.

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