This report analyzes the financial performance of Samsung Ltd and Apple Inc., comparing their profitability, liquidity, efficiency, and solvency ratios. It also examines their CSR initiatives and rankings. The report concludes that both companies are performing well financially, but Samsung Ltd has a stronger profitability position and higher EPS.
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TABLE OF CONTENTS INTRODUCTION...........................................................................................................................1 1. Comparative analysis of companies financial position and performance..........................1 2. Assessing CSR sections of organisation and outlining findings......................................33 CONCLUSION..............................................................................................................................34 REFERENCES..............................................................................................................................35
INTRODUCTION Financial information plays crucial role in the business as management takes better decisions by effectively analysing it and stakeholders are also benefited. Present report deals with Samsung Ltd and Apple Inc. which are engaged in technology sector and producing profits. Financial ratios are computed to show performance of both firms in the market. Along with it, vertical and horizontal analysis are also outlined for last four years. CSR section for two companiesin lasttwo yearsishighlighted. Hence, itcan be said thatoverallfinancial performance is evaluated for organisations. 1. Comparative analysis of companies financial position and performance Vertical Analysis of Samsung Ltd – Refer to Appendix 1 Horizontal Analysis of Samsung Ltd Refer to Appendix Vertical Analysis of Apple Inc. – Refer to Appendix 2 Horizontal Analysis of Apple Inc. – Refer to Appendix 1
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Illustration1: Gross profit ratio Illustration2: Net profit ratio Interpretation: The profitability aspect of the business is required to be assessed so as to carry out whether firm is performing well or not. In order to arrive at profitable situation, profitability ratios are computed for both Samsung Ltd and Apple Inc. for last four years. It can be analysed that gross profit margin of Apple Inc. in 2014 was 0.38 maximised to 0.40 in next year. This 3
shows that firm had been successful in controlling costs incurred on manufacturing its products. It is evident from the fact that operational expenses have been reduced which has provided increment in gross profit in effectual manner. While, in 2016, figure was decreased to 0.39 and further more to 0.38 in recent period. It is required that company should try to minimise expenditures for attaining better profits in the future course of action. On the other hand, Samsung Ltd had 0.37 in 2014. The trend increased as it reached to 0.38 and 0.40 in next consecutive years. Financial year 2017 was more fruitful because 0.46 of ratio was attained which is incredible for the company as it sales are maximised and efforts are provided in order to reduce all expenses incurred on meeting operational requirements. On the other hand, net profit margin is also calculated which is further extension of above computed ratio. Net profit after deducting all of operational and non-operational expenses is arrived which is divided by sales revenue. It can be said that net profit should be increased by minimising expenses, thereby, beneficial for organisation. Net profit ratio of Apple Inc. was 0.21 in earlier year i.e. 2014 and elevated to 0.22 in 2015. Moreover, it again decreased to 0.21 in 2016 and 2017 years. On the other side, Samsung Ltd had 0.11 in 2014 which further minimised to 0.09 showing that costs are not handled in effective manner so as to maximise net income. On contrary to this, 0.17 is attained in 2017 highlighting that firm has reduced costs helping to earn more profits. Profitability ratios provides clarity regarding financial health of company in terms of earnings. Apple Inc. and Samsung Ltd are both giants in Hi-Tech sector and customer's base is also large. It becomes necessary to perform well so that good quantum of profits can be achieved. It can be assessed that gross margin of Apple Inc. was not good in comparison to Samsung Ltd. While, in net profit ratio, Samsung Ltd has low performance with respect to other firm. Hence, overall performance of Apple Inc. is good as net margin is high. However, its' rival is performing well as net margin is increased in 2017. Thus, profitability aspect of firm should be enhanced in a better way by which it may be able to conquer over market share and provide higher level of satisfaction to customers to make them loyal towards brand. 4
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Illustration3: Current ratio Illustration4: Acid-Test ratio Interpretation: 6
Liquidity ratios are another crucial way to analyse liquidity position of company in the best possible manner. Basically, current assets should be more in quantum than current liabilities so that firm can easily pay off without any difficulties. Current assets are those which can be easily converted in the form of cash and as such, it is required that firm may initiate proper control over it so that current obligations can be paid within stipulated time. Current ratio of Apple Inc. in 2014 was 1.08 which maximised to 1.11 in 2015. It reached to 1.35 in 2016 and again declined to 1.27 in next year. This clearly shows that firm will face difficulties in making out payments of short-term basis. On the other side, Samsung Ltd had 2.23 current ratio in 2014 increased to 2.47 in 2015. It further maximised to 2.58 in 2016. However, decreased to 2.18 in 2017. It can be said that firm has good ratio as it is more than ideal ratio of 2 : 1. Acid-Test ratio is also calculated which means whether from liquid assets, current liabilities can be met or not. Inventory and prepaid expense is deducted from it to get extreme current assets or liquid assets. Samsung Ltd had acid-test ratio of 1.81 in 2014, increased to 2.03 in 2015 and further to 2.18 in 2016. However, it decreased in 2017 to 1.75. The ideal acid-test ratio is considered to be 1 : 1 means that for current asset, current liability is available. Samsung Ltd has better ratio which is more than standard one. Furthermore, ratio of Apple Inc. was 1.04 in 2014, maximised to 1.07 and 1.32 in consecutive years. It reduced to 1.22 in 2017 which shows that company has also good liquidity position as it will be able to pay liabilities from liquid assets in the best possible manner. Current ratio of Apple Inc. is low and is required that current assets should be converted into cash on quick basis so as to pay off obligations. 7
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Illustration5: Inventory Turnover ratio Illustration6: Asset Turnover ratio Interpretation: Efficiency ratios are computed for last four years for Samsung Ltd and Apple Inc. It provides clarity whether firm is generating sales by effectively using resources in a better way. 9
This is essentially required so that firm's performance was better or not in attaining efficiency for maximising sales. Inventory turnover ratio of Samsung Ltd was 7.1 in the financial year 2014 and decreased to 6.7 in 2015. It further decreased to 5.47 and 5.17 in 2016 and 2017. Inventory turnover ratio of Apple Inc. was 50.33 in 2014 and increased to 62.52 in 2015. However, it reduced to 37.6 in 2016 and further reduction was observed in 2017 to 29.05 (Apple Inc annual reports.2017). This highlights that stock is effectively used by both the organisations in generating sales in the best possible manner. Ideal stock turnover ratio is as such nothing but fast usage of inventory should be there in generating sales. This shows that organisation is able to produce more and effectively sales revenue is increased. Assets turnover ratio of Apple Inc. was 0.69 and increased to 0.76 in 2014 and 2015. However, it decreased to 0.61 in 2016 and remained constant in next year. This means that ratio is being reduced and shows that firm is not properly using assets in producing sales revenue. On the other hand, Samsung Ltd had ratio of 0.87 in 2014 which decreased to 0.80 in 2015. It decreased to 0.70 and further increased to 0.79. This means that firm is performing well to produce sales as assets turnover ratio is maximised. Collectively, Samsung Ltd has good performance because assets are utilised by it in appropriate manner. 10
Illustration7: Debt Equity ratio Interpretation: The above chart shows debt equity ratio is being calculated for both the companies. For raising long-term finance, debt and equity both are required to be attained so that firm may carry out operational tasks in a better way. It is particularly necessary for firms because without having adequate finance, it cannot meet out operational activities. In relation to this, solvency position needs to be strong so that debt which is taken by the firm can be met within time duration. Debt equity ratio shows whether firm will be able to meet long-term liabilities or will face problems. Samsung Ltd had 0 debt equity ratio in 2014 and 2015. While, it further increased to 0.01 in next years (Samsung Ltd annual reports.2017). This clearly shows that firm is not using debt in its capital structure or it can be interpreted that equity is more used in comparison to debt. It is required that optimum capital structure should be there so as to take benefits of both financing options. If organisation do not rely on debt, then more dividend has to be paid as shareholder's expectations will rise. Apple Inc. had 0.25 debt equity ratio in 2014 increased to 0.44 in next year. It further maximised to 0.58 in 2016. Ratio increased to 0.72 in 2017 which shows that firm is using debt in maximum quantum. It is required that ideal ratio of 0.4 should be maintained. It shows that nearly 72 % is financed with the help of debt and rest 28 % is only by raising shares. 11
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Interpretation: It can be interpreted that EPS of both companies are calculated. Apple Inc. had 6.45 in 2014 and increased to 9.22 in 2015. It further reduced to 8.31 in 2016 and increased to 9.21 in 2017. This shows it is earning good on per share basis. On the other side, Samsung Ltd had 135.34 in 2014 which decreased in 2015 to 111.64. EPS was increased to 139.66 in 2016 and 265.12 in recent period. This implies that firm is earning quite more on per share in comparison to Apple Inc. Hence, it is more profitable and financial health is strong. 2. Assessing CSR sections of organisation and outlining findings BusinessisunderobligationtoeffectivelycarryouttheCSR(CorporateSocial Responsibility) which is required as it provides goods and services to society and earns profit. CSR is a broad concept involving many elements such as fair trade practices, environmental protection, to cope up international issues etc (McWilliams, 2015). Two big companies such as Apple Inc. and Samsung Ltd have also carried out various CSR responsibilities in order to serve society. In relation to this, Apple Inc. has taken initiative to empower education among the workers, effectively complying with demands of labour unions to continue uninterrupted business operations. Moreover, sex discrimination in the workplace is also prohibited. Along with it, health and safety of workers is priority in organisation and it can be said that firm is performing as per the social needs and keeping employees happy. Furthermore, Apple Inc. has also initiated clean energy program in terms of environment sustainability in the financial year 2017. This would be beneficial to society as nature can be kept clean and firm can take appreciation from customers leading to increased brand name in market. The carbon footprints is also decreased by organisation. The term means that total quantum of carbon dioxide discharged into atmosphere because of operational activities done by company. Hence, company has effectively taken into consideration the same and is protecting environment from harmful gases in the best possible manner. Furthermore, nearly 96 % of power is utilised by taking renewable resources as they can be replaced naturally and repetitive use is also possible (Schwartz, 2017). Samsung Ltd is engaged in providing variety of CSR responsibilities to serve society. It complies with laws and regulations of several countries in which it operates. Company structure is also well-maintained. On the other hand, it complies with health and safety standard named as 13
OHSAS 18001. Occasional emergencies during chemical spills, perils are also taken into account. Furthermore, Samsung Ltd collected 2.26 million tons of wastes from the period of 2009-2015 and objective is to garner 3.9 tons by 2020 year end. Green house emissions were alleviated to almost 70 % which is under Eco-Management initiative 2020 taken by it. Samsung Ltd is focusing on green technology to effectively reduce impact on nature. It has garnered numerous certifications for 3027 models of commodities at end of 2015 from countries such as USA, Korea and European countries (KanapickienÄ— and GrundienÄ—, 2015). Firm is helping local communities as well. This is evident from the fact that Samsung Tech Institute provides vocational education to young aspirants and figure of beneficiaries has raised over 39000 in 2015. On the other side, CSR rankings as displayed among the tech giants, Samsung Ltd and Apple Inc. have not been able to grab in top ten rankings. On 49thposition, Apple Inc. comes while Samsung Ltd comes to 89thposition. There are various reasons which has shifted company to downfall. Apple Inc. has faced issues related to Iphone for investigation purpose. To unlock features, case was filed because its security features are rigid. While, Samsung Ltd has issues on is Galaxy S7 and also Vice Chairman Lee was accused for taking bribery. Hence, it can be said that CSR sections play crucial role in the company and both companies have to perform well to achieve higher rankings (Suliman and et.al, 2016.). CONCLUSION Hereby it can be concluded that financial information plays crucial role in the company so as to garner overall health in effective way. Moreover, CSR sections are obligation to organisation so that it may serve society in various ways. Samsung Ltd and Apple Inc. both are performing well and earning well in the market. However, Samsung Ltd has good profitability position and also EPS is high. Hence, financial statements provide better clarity and to evaluate firm's position quite effectually. 14
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REFERENCES Books and Journals Kanapickienė, R. and Grundienė, Ž., 2015. The model of fraud detection in financial statements by means of financial ratios.Procedia-Social and Behavioral Sciences.213.pp.321-327. McWilliams, A., 2015. Corporate social responsibility.Wiley encyclopedia of management.pp.1- 4. Schwartz, M. S., 2017.Corporate social responsibility. Routledge. Suliman, A. M. and et.al., 2016. Corporate social responsibility.Corporate Social Performance: Reflecting on the Past and Investing in the Future.p.15. Online SamsungLtdannualreports.2017[PDF]AvailableThrough: <https://www.samsung.com/global/ir/financial-information/audited-financial-statements/> AppleIncannualreports.2017[Online]AvailableThrough: <http://investor.apple.com/financials.cfm> 15
APPENDIXES Appendix 1 - Vertical Analysis of Samsung Ltd Particulars2017% of Sales2016 %of Sales2015% of Sales2014% of Sales Sales Revenue211811887100.00%174047940100.00% 17736540 4100.00%182273479100.00% Cost of Sales11430765353.97%10370251259.58% 10915063 961.54%11339061362.21% Gross profit9750423446.03%7034542840.42%6821476538.46%6888286637.79% Selling expenses5007591823.64%4513434825.93%4486689825.30%4676223525.65% Operating profit4742831622.39%2521108014.49%2334786713.16%2212063112.14% Non-operating income (Other)26617631.26%27920031.60%14902740.84%33601671.84% Non-operating expenditure (Other)12551300.59%21242811.22%32912881.86%19974691.10% Profitshareof associatesand ventures1780980.08%168140.01%9740400.55%3027630.17% Financial profit86089614.06%98166155.64%92945105.24%73011844.01% Financial expenditure79383803.75%92311595.30%88674725.00%64474523.54% PBIT(Profit4968362823.46%2648107215.21%2294793112.94%2463982413.52% 16
BeforeIncome Tax) Incometax expenditure123857445.85%68868123.96%60999293.44%39606432.17% Profit3729788417.61%1959426011.26%168480029.50%2067918111.35% Horizontal Analysis of Samsung Ltd Balance sheet Assets2017 %of Total assets2016 % of Total assets2015 % of Total assets2014 %of Total assets Current assets Cashandcash equivalents (CCE)2700537010.12%2768623612.25%200094979.35%148862077.31% Short-term instruments4371738916.39%4520681820.00%3909555418.26%3685121218.09% Short-termavailable- for-sale assets28215391.06%31370521.39%40904531.91%29053281.43% Receivables244864109.18%209333479.26%2224699510.39%2182852510.72% Non-trade receivable36327891.36%30359491.34%29635491.38%31290331.54% Madeadvance payments15504460.58%12415030.55%15080020.70%17585700.86% Prepaid expenditures33907701.27%30194691.34%28026451.31%29581841.45% 17
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Othernon-current assets38549671.44%13553880.60%17670270.83%20638361.01% Total assets 26678317 6100.00% 22604466 7100.00%214071883100.00% 20367980 0100.00% Liabilitiesand Stockholders' Equity Current liabilities Payables80312073.01%55913502.47%54691872.55%69961143.43% Short-term loans139403695.23%109901834.86%98607134.61%70974093.48% Other payable122888574.61%99375504.40%78355683.66%91208414.48% Advances garnered11044120.41%11716140.52%11875120.55%12615840.62% Withholdings7016170.26%5906260.26%8775150.41%10268140.50% Accrued expenditures123742984.64%108009414.78%102790944.80%113822835.59% Income tax to be paid65498222.46%24463441.08%30068281.40%19102880.94% Current portion of long- term obligation2463310.09%10629250.47%1958350.09%15722330.77% Provision37971091.42%39638571.75%56754202.65%52961282.60% Other current liabilities3564210.13%3027810.13%2538100.12%2883930.14% Liabilities held-for-sale00.00%3072750.14%00.00%250300.01% Total current liabilities0.00%4716544620.87%4464148220.85%4597711722.57% Non-current liabilities0.00%0.00%0.00%0.00% 19
Selling expenses152616.66%141946.58%143296.13%119936.56% Total expenses2684211.71%2423911.24%223969.58%180349.87% Operating profit6134426.76%6002427.84%7123030.48%5250328.72% Other income/ (expenditure)27451.20%13480.63%12850.55%9800.54% PBIT (Profit Before Income Tax)6408927.96%6137228.46%7251531.03%5348329.26% Income tax expenditure157386.87%156857.27%191218.18%139737.64% Net profit4835121.09%4568721.19%5339422.85%3951021.61% ASSETS2017 %of Assets2016% of Assets2015 %of Assets2014% of Assets Current assets CCE202895.41%204846.37%211207.27%138445.97% Short-term securities5389214.36%4667114.51%204817.05%112334.85% Accounts receivable178744.76%157544.90%168495.80%174607.53% Stocks48551.29%21320.66%23490.81%21110.91% Deferred tax assets0.00%0.00%55461.91%43181.86% Non-trade receivables177994.74%135454.21%134944.65%97594.21% 30
Othercurrentassets (CA)139363.71%82832.57%95393.28%98064.23% Total current assets12864534.28%10686933.22%8937830.77%6853129.56% Long-term securities19471451.88%17043052.98%16406556.48%13016256.14% PPE337839.00%270108.40%224717.74%206248.90% Goodwill57171.52%54141.68%51161.76%46161.99% Intangible assets22980.61%32061.00%38931.34%41421.79% Othernon-current asset101622.71%87572.72%55561.91%37641.62% Total assets375319100.00%321686100.00%290479 100.00 %231839100.00% LIABILITIESAND STOCKHOLDERS’ EQUITY % of total liabilities and equity %oftotal liabilities and equity %of total liabiliti esand equity %oftotal liabilities and equity Current liabilities Accounts payable4904913.07%3729411.59%3549012.22%3019613.02% Accrued expenditure257446.86%220276.85%251818.67%184537.96% Deferred revenue75482.01%80802.51%89403.08%84913.66% Commercial papers119773.19%81052.52%84992.93%63082.72% long-termdebt (current portion) 64961.73%35001.09%25000.86%00.00% 31
Totalcurrent liabilities10081426.86%7900624.56%8061027.75%6344827.37% Deferredrevenue (non-current)28360.76%29300.91%36241.25%30311.31% Long-term borrowings9720725.90%7542723.45%5346318.41%2898712.50% Othernon-current liabilities4041510.77%3607411.21%3342711.51%2482610.71% Total liabilities24127264.28%19343760.13%17112458.91%12029251.89% Shareholders’ equity0.00%0.00%0.00%0.00% Ordinary shares358679.56%312519.71%274169.44%2331310.06% Retained earnings9833026.20%9636429.96%9228431.77%8715237.59% othercomprehensive income-150-0.04%6340.20%-345-0.12%10820.47% Total equity13404735.72%12824939.87%11935541.09%11154748.11% Totalliabilitiesand stockholders’ equity375319100.00%321686100.00%290479 100.00 %231839100.00% Horizontal analysis of Apple Inc. Increase / Decreas e Increa se/ Decre ase Increase / Decreas e 32
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