Business Valuation and Analysis of Qantas Airways Limited
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Added on 2020-02-24
Business Valuation and Analysis of Qantas Airways Limited
Added on 2020-02-24
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Running head: BUSINESS VALUATION AND ANALYSISBusiness Valuation and AnalysisName of the Student:Name of the University:Author Note:
2BUSINESS VALUATION AND ANALYSISTable of ContentsPorter’s Five Forces Model of Qantas Airways Limited.................................................................2SWOT Analysis of Qantas Airways Limited..................................................................................3Corporate strategy of Qantas Airways Limited...............................................................................3Accounting Policy...........................................................................................................................4Financial Performance of Qantas Airways Limited at the end of 2013..........................................5Financial Performance of Qantas Airways Limited for 2015 and 2016..........................................7Analysis the data of 2013, 2015 and 2016.......................................................................................7Recommendations and conclusion..................................................................................................8Reference List..................................................................................................................................9Appendix........................................................................................................................................10
3BUSINESS VALUATION AND ANALYSISPorter’s Five Forces Model of Qantas Airways Limited Rivalry from competitors- From the case study of Qantas Airways Limited, it is notedthat there is fewer firms in the Australian aviation industry and none of them can equalizeQantas Airways Limited in terms of performance, profitability as well as market share(Qantas.com 2017). Threats from new entrants- From the case study of Qantas Airways Limited, it is notedthat different firms are trying to enter in the market to give a high level of competition tothe airline industry. Furthermore, threat from new entrants is quite less for QantasAirways Limited (Trugman 2016). Threats of substitute products- From the case study of Qantas Airways Limited, it isnoted that different substitutes are available in the current marketplace. Threat fromsubstitute products is quite less to Qantas Airways Limited. Bargaining power of suppliers- From the case study of Qantas Airways Limited, it isnoted that different war materials are needed, where fuel and aircrafts is the essentialelement. Qantas Airways Limited is taking the product from one of the biggest supplierin the marketplace that act as main strength of the company. Bargaining power of buyers- The bargaining power of buyers shows about the buyerpower for influencing the price as well as other factors. From the case study of QantasAirways Limited, clients are available in the market and firms for serving them so thatbuyers have the power to influence the price as well as operations of the company.
4BUSINESS VALUATION AND ANALYSISSWOT Analysis of Qantas Airways Limited Strengths Weakness Oldest airline in Australia High market share in Australia20 domestic and global destinations Monopoly in airline sector Huge Sponsorship Advertising campaign Strong backing of Australian Government Issue with employee or human resources Too much concentration around Australasia Opportunities Threats Investors attractivenessAdvancement of technology Asian different tourist destinationJoint venture with international brands High fuel prices Intense competition in the market because ofnew entrants High labor cost Corporate strategy of Qantas Airways Limited From the case study of Qantas Airways Limited, it is noted that the company need toinvestigate over the corporate strategy of the business. There are different factors that relates tothe corporate strategy of Qantas Airways Limited. Qantas Airways Limited has come intoexistence in the year 1920 and plans for opting strategies for managing the business as well asenhancing the growth (Sheth and Sisodia 2015). After 1992, Qantas Airways Limited has made many changes into its strategy,functioning, operations as well as technology and sources for managing and enhancing theperformance and profitability of the business. It is noted that the company has adopted twostrategies for managing the performance as well as profitability of the business. The companyhas used international expansion strategy as well as diversification strategy for the businessenterprise (Armstrong et al. 2015).
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